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The New Age of Innovation: Driving Co-created Value Through Global Networks

The groundbreaking blueprint for executing the next stage of ecosystem based personalized customer-cocreated value from the greatest minds in business–now in paperback with a new foreword from the author To achieve and maintain success in business, companies must reinvent their processes and culture in order to sustain innovative solutions. The New Age of Innovation offers a complete program to help you accomplish this transformation and meet the future needs of one customer at a time (N=1).The authors, considered two of the greatest minds in business, reveal that the key to creating value and the future growth of every business depends on leveraging technology platforms and designing processes to access a global network of resources to co-create unique experiences with customers, one at a time. This paperback edition of the groundbreaking work has been updated with a new foreword analyzing how technology and innovation has changed since the book was first published in 2008. This is an essential resource for CEOs, business executives, and leaders hoping to integrate the best strategies, resources, and processes, by leveraging their global network to transform their business and drive it into the future. You’ll discover successful strategies for: – Redesigning systems to co-create value with customers and connect all parts of your company to this process- Measuring individual behavior through smart analytics- Ceaselessly improving the flexibility and efficiency in all customer-facing and back-end processes- Treating all involved individuals–customers, employees, investors, suppliers–as unique- Working across cultures and time-zones in a seamless global network- Building teams that are capable of providing high-quality, low-cost solutions rapidly

About the Author

The late C.K. Prahalad was a Professor of Strategy at the Ross School of Business, The University of Michigan and an award-winning, globally recognized management thinker. He was named “The World’s Most Influential Management Thinker” in 2007 by the Times of London and “the most influential thinker on business strategy today” by BusinessWeek. Prahalad was a four-time winner of the McKinsey Prize for best article and received several honorary doctorates, including one from the University of London and the Stevens School of Technology.Dr. M. S. Krishnan is the Accenture Professor of Computer Information Systems and Professor of Technology and Operations at the Ross School of Business, University of Michigan. His research interest includes ecosystem