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The Innovator’s DNA: Mastering the Five Skills of Disruptive Innovators


Some people are just natural innovators, right? With no apparent effort, they discover ideas for new products, services, and entire businesses. It may look like innovators are born, not made. But according to Jeffrey Dyer and Hal Gregersen, anyone can become more innovative.
How? Master the discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers. In The Innovator’s DNA, the authors identify five capabilities demonstrated by the best innovators:
– Associating: drawing connections between questions, problems, or ideas from unrelated fields
– Questioning: posing queries that challenge common wisdom
– Observing: scrutinizing the behavior of customers, suppliers, and competitors to identify new ways of doing things
– Experimenting: constructing interactive experiences and provoking unorthodox responses to see what insights emerge
– Networking: meeting people with different ideas and perspectives
The authors explain how to generate ideas with these skills, collaborate with “delivery-driven” colleagues to implement ideas, and build innovation skills throughout your organization to sharpen its competitive edge. They also provide a self-assessment for rating your own innovator’s DNA.
Practical and provocative, this book is an essential resource for all teams seeking to strengthen their innovative prowess.

About the Author

Jeffrey Dyer is the Horace Beesley Professor of Strategy at the Marriott School, Brigham Young University. He is widely published in strategy and business journals and was the fourth most cited management scholar in 1996-2006. Hal Gregersen is a professor of leadership at INSEAD. He consults to organizations around the world on innovation, globalization, and transformation and has published extensively in leading academic and business journals. Clay Christensen is the Robert and Jane Cizik Professor of Business Administration at the Harvard Business School and the architect of and the world’s foremost authority on disruptive innovation.

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