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AE Practice of Social Research 15th Edition


Packed with hands-on applications, Babbie’s THE PRACTICE OF SOCIAL RESEARCH, 15th Edition, equips your students with the tools they need to practically apply research concepts as both researchers and consumers. Known as the “gold standard” for research methods, the text delivers a comprehensive, straightforward introduction to the field of research as practiced by social scientists. Dr. Babbie emphasizes the research process by showing students how to design and construct projects, introducing the various observation modes in use today. The new edition includes “What do you think?” puzzles that immediately draw students into chapter concepts. General Social Survey data is updated throughout while new coverage includes the global use of social research, the emerging role of big data, demographic analysis and more.


The Practice of Social Research 14th Edition

$109.00 $77.00

A straightforward, comprehensive, and approachable guide to research as practiced by social scientists, the Fourteenth Edition of this “gold-standard” book gives readers the tools they need to apply research concepts practically, as both a researcher and a consumer. The author emphasizes the process by showing readers how to design and construct projects, introducing the various observation modes in use today, and answering critical questions about research methods-such as how to conduct online surveys and analyze both qualitative and quantitative data.

About the Author

Earl R. Babbie graduated from Harvard University before enlisting in the U.S. Marine Corps. He received his Ph.D. from the University of California, Berkeley, and began teaching shortly thereafter. Credited with defining research methods for the social sciences, Dr. Babbie has written several texts, including the bestselling THE PRACTICE OF SOCIAL RESEARCH and THE BASICS OF SOCIAL RESEARCH.