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Thoroughly updated with the latest research, Gravetter/Wallnau/Forzano/Witnauer’s ESSENTIALS OF STATISTICS FOR THE BEHAVIORAL SCIENCES, 10th Edition delivers straightforward instruction, unrivaled accuracy, hands-on learning tools and a wealth of real-world examples and illustrations. Giving extra focus to difficult topics, the authors take time to explain statistical procedures so that students can go beyond memorizing formulas and begin gaining a conceptual understanding. Integrated applications reinforce concepts, ensuring that even students with a weak background in mathematics can fully grasp statistics. As a result, readers become savvy consumers of information. A complete supplements package — including the MindTap digital learning experience with the Aplia online homework tool — supports instructors with class preparation, testing and the ability to customize learning paths and content to maximize student success.
This Asia Edition is published for the benefit of students and faculty in Asia. Content may differ from the US edition. This book may be paired with a recommended digital solution to enhance learning. Cengage Learning Asia reserves the right to refuse any product and/or technology assistance if this book is used outside Asia. Removing or altering the copyright information on this cover is prohibited by law.
RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, Fifth Edition, helps readers see how interesting and exciting experimental and nonexperimental research can be. Inviting and conversational, the book leads readers through the research process from start to finish. It begins with tips and strategies for generating research ideas, moves to selecting measures and participants, and then offers an examination of research strategy and design. This step-by-step presentation emphasizes the decisions researchers must make at each stage of the process. The authors avoid a “cookbook” approach by linking terminology with applied concepts; their “lecture in a book” style makes the text accessible by emphasizing discussion and explanation of topics. Examples and content throughout the book reflect the most current APA guidelines.
About the Author
Frederick J Gravetter is Professor Emeritus of Psychology at The College at Brockport, State University of New York College. While teaching at Brockport, he specialized in statistics, research design, and cognitive psychology. Dr. Gravetter received his Bachelor’s degree in mathematics from M.I.T. and his Ph.D. in psychology from Duke University. In addition to publishing several research articles, Dr. Gravetter is co-author of the best-selling STATISTICS FOR THE BEHAVIORAL SCIENCES, 9th Edition, ESSENTIALS OF STATISTICS FOR THE BEHAVIORAL SCIENCES, 8th Edition, and (with Lori-Ann B. Forzano) RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, 5th Edition. Lori-Ann B. Forzano is an Associate Professor of Psychology at The College at Brockport, State University of New York, where she regularly teaches undergraduate and graduate courses in research methods. She earned a Ph.D. in experimental psychology from the State University of New York at Stony Brook, where she also received her B.S. in psychology. Dr. Forzano’s research interests are in the area of conditioning and learning. Specifically, she studies impulsivity in adults and children. Her research has been published in the Journal of the Experimental Analysis of Behavior, Learning and Motivation, and The Psychological Record.
Statistics is one of the most practical and essential courses that you will take, and a primary goal of this popular text is to make the task of learning statistics as simple as possible. Straightforward instruction, built-in learning aids, and real-world examples have made STATISTICS FOR THE BEHAVIORAL SCIENCES, 10th Edition the text selected most often by instructors for their students in the behavioral and social sciences. The authors provide a conceptual context that makes it easier to learn formulas and procedures, explaining why procedures were developed and when they should be used. This text will also instill the basic principles of objectivity and logic that are essential for science and valuable in everyday life, making it a useful reference long after you complete the course