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Marketing in Asia 3rd Asian Global Edition

ABOUT THE BOOK
Engagement, Leadership, Innovation. Based on the best-selling U.S. text Marketing, the third edition of Marketing in Asia continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This author team is committed to:

Building on past experiences as authors
Continuing their leadership role in bringing new topics and perspectives to the classroom, and
Focusing on pedagogical innovation that truly responds to new teaching and learning styles.

This text and package is designed to meet the needs of a wide spectrum of faculty from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.

Marketing in Asia utilizes a unique, innovative, and effective pedagogical approach developed by the authors through the integration of their combined classroom, college, and university experiences. The elements of this approach formed the foundation each edition of Marketing in Asia and serve as the core of the text and its supplements as they evolve and adapt to changes in student learning styles, the growth of the marketing discipline, and the development of new instructional technologies.

NEW TO THE ASIA GLOBAL EDITION
1. New and updated chapter openers in context of Asian markets
2. New and revised end-of-chapter cases featuring companies in Asia
3. New and updated Marketing Matters boxes

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