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Analyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques. This thoroughly revised third edition includes current and engaging examples for today’s students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book’s companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles. This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.
About the Author
Daniel Riffe is Richard Cole Eminent Professor in Journalism and Mass Communication at UNC-Chapel Hill and editor of Journalism & Mass Communication Quarterly. His research examines mass communication and environmental risk, political communication, and research methodology. Before joining UNC-Chapel Hill, he was Presidential Research Scholar in the Social and Behavioral Sciences at Ohio University. Stephen Lacy is a professor in the Michigan State University School of Journalism, where he has worked since 1985. He has co-edited two other books and served as co-editor of the Journal of Media Economics. Frederick G. Fico has been a faculty member in the Michigan State University School of Journalism since 1982. He is a specialist in content analysis, and his research specialty is news coverage of conflict, including elections, and how reporters use sources, particularly women and minorities. His research explores the implications of empirical findings for the values of fairness, balance and diversity in reporting.
Get ahead in your personal and professional life with crowd-pleasing communication skills Packed with advice on improving verbal and non-verbal communication skills alike, Communication Essentials For Dummies is a comprehensive, approachable guide to communication no one should be without. Utilising a core range of simple skills, this friendly guide shows you how easy it is to communicate effectively. You’ll find out how to listen actively, establish rapport, communicate with credibility, manage communication in difficult situations and converse with ease using modern technology ? and lots more. Great communication skills can make all the difference in your personal and professional life, but for those who tend to get a bit tongue-tied under pressure or just have a hard time asserting themselves, voicing thoughts coherently and confidently can be a sweat-inducing experience. Here, expert author Elizabeth Kuhnke takes the intimidation out of communication by sharing her top tips for successful communication in any situation. * Discover how to get ahead in the workplace by mastering your communication skills * Realise the benefits of active listening and the value of establishing rapport * Understand how the use of effective communication skills can help you secure a new job offer * Recognise how to use effective communication to negotiate your way to personal and professional success Whether you’re looking to climb the corporate ladder, take on a new professional challenge or just want to improve your communication skills in personal and professional relationships, Communication Essentials For Dummies will have you listening, voicing and articulating your way to success in no time.
About the Author
Elizabeth Kuhnke is an Executive Presence Coach and managing director and founder of Kuhnke Communication a company that tailors communication coaching programmes and workshops to individuals and teams around the world.
A dynamic, brief public speaking text
This concise public speaking guide pairs all the benefits of a brief text with a full-color, highly visual DK design.
Based on the innovative, student- and instructor-tested DK Guide to Public Speaking, this compact handbook places a greater focus on “how to” and core skills while maintaining the groundbreaking, illustrative style and effective pedagogical framework. Streamlined chapters with condensed explanations and examples target the basic elements for successful public speaking. Concepts are presented visually and supported by text, allowing students to get an overview at a glance and read on for specifics. Spiral binding, color-coded parts, and cross-referenced charts for the process of public speaking keep the text easy to navigate. Combining concise coverage with dynamic design, DK Speaker provides a lively, pedagogically solid option for any introductory public speaking course.
A better teaching and learning experience
This program will provide a better teaching and learning experience—for you and your students. Here’s how:
- Personalize Learning–MySpeechLab delivers proven results in helping students succeed, provides engages experiences that personalize learning, and comes from a trusted partner with education expertise and a deep commitment to helping students and instructors achieve their goals.
- Improve Critical Thinking– Chapter headings–in question format–identify specific learning objectives to encourage students to think critically about the material. Each chapter-opening contents section also serves as a list of learning objectives for that chapter.
- Engage Students–The dynamic, visual design and an abundance of current examples engage students in the text.
- Apply Ethics–“Practicing Ethics” sections integrated into each part of the speech process.
- Support Instructors–A full set of supplements, including MySpeechLab, an Instructor’s Manual, Test Bank, and PowerPoints, provides instructors with the support they need.
www.myspeechlab.com or you can purchase a valuepack of the text MySpeechLab (at no additional cost): ValuePack ISBN-10: 020590937X / ValuePack ISBN-13: 9780205909377
comprehensive overview of persuasion theory Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. This text is available in a variety of formats – print and digital. Check your favorite digital provider for your eText, including CourseSmart, Kindle, Nook, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: * Understand how persuasion works * Discuss the impact culture has on persuasion * Understand and identify key differences among persuasion, propaganda, and manipulation
Your course instructor has developed this customized textbook in conjunction with McGraw-Hill to provide you with the exact resources you need for your course. A McGraw-Hill Custom Publication is:
-A high quality textbook that has been tailored to contain the specialized content required for your course.
-Compiled by your instructor, sourcing specialized content from McGrawHill with a commitment to quality, flexibility and service.
-A fast, affordable and effective solution for all your course needs. The perfect resource for you and your instructor.