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Introduction to Hospitality Management 4th Edition

Capturing the flavor and breadth of the industry, Introduction to Hospitality Management,  Fourth Edition, explores all aspects of the field including: travel and tourism; lodging; foodservice; meetings, conventions and expositions; and leisure and recreation. Devoting six chapters to management, the text focuses on hospitality and management and uses first-person accounts, corporate profiles and industry morsels to foster a student’s appreciation for the field.   Throughout, author John R. Walker invites students to share this industry’s unique enthusiasm and passion. The text is organized into five sections: the hospitality industry and tourism; lodging; restaurants, managed services, and beverages; recreation, theme parks, clubs, and gaming entertainment; and assemblies and event management. Each section includes insight from industry professionals, contains up-to-date information on career opportunities, and includes many examples illuminating current industry trends and realities. Extensively revised and updated, this edition contains new photos, new page layouts, and new coverage on topics ranging from sustainability to globalization.

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King Norodom’s Head: Phnom Penh Sights Beyond the Guidebooks

King Norodom’s Head deals with sights of Phnom Penh rarely found in guidebooks. This is not, therefore, a guidebook with walking tours of the town. There are no detailed descriptions of the Royal Palace, National Museum, or Khmer Rouge’s infamous S-21 detention-cum-torture centre, though all these places make appearances in the book. Rather, the reader will learn of the gold of King Ang Duong and of Madame Chum’s infamous opium den, the story behind the mysterious Frenchman buried on Wat Phnom’s hill, and the secret reason behind Jackie Kennedy’s 1967 trip to Cambodia. Each chapter centres on a site that can be visited, someplace or something that can be seen and often touched. The hope is that together these chapters will give the reader an appreciation of a number of the more obscure or little reported places in the city and of the stories and history associated with them. If this book encourages visitors to spend an extra day here and inspires residents to stroll their city’s streets more than they normally would, it will have achieved its purpose.

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Managing Quality Service in Hospitality: How Organizations Achieve Excellence in the Guest Experience

“Managing Quality Service In Hospitality: How Organization Achieve Excellence In The Guest Experience, International Edition” teaches the concept and principles of treating customers as guests and creating a ‘Wow’ experience for them. Many other texts in this subject area skip over guest-focused service strategy in hospitality or service organizations. This text fully covers the topic of managing hospitality organizations by using academic studies and real life experience from companies like Walt Disney Company, Marriott, Ritz-Carlton, Darden Restaurants, Southwest Airlines and many others. The text is written in three sections: strategy, staffing, and systems. Each chapter includes suggested hospitality activities for students in which students are encouraged to visit local organizations to talk with guests, employees and managers to obtain a variety of perspectives on the guest experience. Other activities will have students going to the internet to visit established sites for hospitality organizations. Real and hypothetical hotels, restaurants, and other business types found in the hospitality industry are included as case studies giving the opportunity for discussion of hospitality concepts and principles. ‘Ethics in Business’ segments encourage students to analyze ethical issues associated with chapter topics. Each chapter opens with learning objectives and ends with ‘Lessons Learned,’ review questions, ‘Ethics in Business,’ activities, and case studies. The included Instructor’s Guide provides answers to the end-of-chapter questions and to the discussion questions following the chapter cases, additional field exercises in hospitality, true-false and multiple-choice quizzes, and additional material to assist the instructor in preparing course outlines and lesson plans, providing the best known about managing hospitality organizations big or small.

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Marketing and Managing Tourism Destinations

$65.90

In order to ensure the long-term sustainability of tourism in different countries and destinations, it is vital to examine and analyse emerging trends in today’s international tourism industry.

International Tourism Futures: The Drivers and Impacts of Change examines influential factors such as the demographic, political, economic and technological changes, which will affect the nature, trends and participation in tourism, hospitality and events. It discusses contemporary concepts associated with the tourism, hospitality and event sector, generating plausible ideas and identifying future trends. The COVID-19 crisis outbreak reinforces the vulnerability of the international tourism industry operating as an open system and some of these impacts of change on future industry development are highlighted.

A multi-disciplinary text, International Tourism Futures: The Drivers and Impacts of Change covers a range of inter-related trends which include:
* Tourists of the Future
* Hospitality of the Future
* The Future of Visitor Attractions
* Events of the Future
* The Future of Film Tourism
* Health and Wellness Tourism
* Sustainable Development and Responsible Tourism
* Future Proofing a Crisis
* Building Future Scenarios

Using a considered pedagogic structure, each chapter uses international case studies to contextualise the theory, including: Chinese outbound travel, the ‘personalisation’ of the travel experience, robotic hospitality in Asia, the 2028 LA Summer Olympics, Wellness Spa Tourism in Thailand, France’s ‘International Action Against Terrorism’ initiative and many more.

This research textbook is perfect for tourism, hospitality and event education and courses that focus on the future direction of the T,H and E sectors and industry in general.

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Marketing for Hospitality and Tourism Global Edition,7th Edition

Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.
Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

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My Health Technology for Seniors: Take Charge of Your Health Through Technology

$28.70 $20.00

My Health Technology for Seniors is the first easy guide to today’s revolutionary health technologies. Learn to use your computer, smartphone, and other devices to manage your health and get help when you need it. Whether it’s sleep, exercise, diet, heart health, diabetes, or asthma, this book shows you how to stay healthier, happier, and in charge of your life. With step-by-step instructions, full-color screen shots, and an easy-to-read design, this shows you how to: * Succeed at eating right and staying fit with help from new technologies that are fun and easy * Sleep better and manage stress more effectively * Manage chronic conditions and save money on medications and costly medical procedures * Transform your smartphone into a powerful glucose monitor, blood pressure monitor, and medication usage tracker for asthma and COPD management * Track, protect, and improve your heart health * Use in-home technology to stay safer and prepare for emergencies * Get valuable advice and support from online communities * Choose online health resources you can trust * And much more.

About the Author

Lonzell Watson, recently honored by the University of Kentucky’s 2014-15 College of Communication and Information Outstanding Alumnus Award, has been fascinated with technology ever since he disassembled his first Commodore 64 computer in grade school and then attempted to put it back together. He went on to work a 100-mile paper route for an entire year, just to buy his first Apple computer, and he has been writing about technology ever since. Lonzell helped pay his way through college making house calls to individuals who were 50 years of age and older, helping them learn how to use common software programs, how to use their hardware, how to buy new computers, and even helping them set up home networks. Lonzell went on to work as an IT consultant for clients including the J. Peterman Company, Time Warner Communications, and Verizon Wireless. Lonzell is the award-winning author of Teach Yourself Visually iPad, for which he won the 2010 International Award of Excellence from the Society for Technical Communication. This work also earned Lonzell the Distinguished Technical Communication award and Best of Show 2010 from the STC. Lonzell was also presented the Award of Excellence for Teach Yourself Visually iPhoto ’09 in 2009. He is the author of other popular titles, including My Samsung Galaxy Tab, My Amazon Fire Phone, Teach Yourself Visually iPad 2, My HTC EVO 3D, the Canon VIXIA HD Digital Field Guide, Final Cut Pro 6 for Digital Video Editor’s Only, and Teach Yourself Visually Digital Video. Currently, Lonzell is the owner of Creative Intelligence LLC, an instructional design and technical writing company, whose courseware is being used to train the CIA, FBI, NASA, and all branches of the U.S. Armed Forces. With a master’s degree in Instructional Design and Development, Lonzell has taught Digital Asset Creation to graduate students at Bellevue University, has been a frequent contributor to StudioMonthly.com, and an author for one of the leading online learning companies, Lynda.com. Lonzell’s writing has been syndicated, with hundreds of published tutorials and tips that help demystify consumer electronics and software. Find out more at the author’s website: www.creativeintel.com

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National Geographic Learning’s Visual Geography of Travel and Tourism 5th Edition

Produced in partnership with the National Geographic Society, this remarkable book helps you master the basic tenets of world geography while exploring established and emerging tourist destinations worldwide. The book begins with an overview of geographic concepts and an introduction to the global tourism industry, including the perspective of both hosts and guests. World destinations are covered in twelve sections divided into short, easy-to-digest chapters, each presenting regional geographic information and physical, cultural, and touristic details specific to individual countries and locations. Each destination features a flag, National Geographic map, descriptive introduction from the National Geographic Atlas of the World, key facts and data, travel and cultural tips, and information on significant tourist destinations and attractions. Each section contains National Geographic articles in the features “Insider Info,” “Through the Visitor’s Eyes,” “City Highlights,” and “Preserving the Future.” In addition to extensive updates to reflect the latest trends and developments in world tourism, the Fifth Edition now features a vibrant, full-color design. Ideal for avid travelers and aspiring hospitality, travel, and tourism professionals, NATIONAL GEOGRAPHIC LEARNING’s VISUAL GEOGRAPHY OF TRAVEL AND TOURISM, Fifth Edition, is an engaging and informative guide to the world’s varied and appealing destinations.

About the Author

Jan van Harssel, Ed.D., is professor of hospitality management in the College of Hospitality and Tourism Management at Niagara University. The author of numerous textbooks and articles, Dr. van Harssel writes frequently about issues impacting the national and international hospitality and tourism industry. His research and teaching interests center on community tourism planning and destination design approaches, guest services management, event and attractions management, behavioral economics, and heritage tourism. He serves as a consultant to numerous local and regional tourism agencies and is a frequent presenter at seminars and workshops. A native of The Netherlands, Dr. van Harssel received a master’s degree in tourism and travel administration from the Graduate School of Management and Urban Professions in New York City and a doctoral degree from the University of Vermont. Lloyd Hudman was a professor at Brigham Young University where he taught for over twenty five years. He traveled extensively and led university study-abroad programs to London, Madrid, Europe, and the Middle East. Richard Jackson is a professor of geography at Brigham Young University. He taught courses to students in the tourism major for over thirty years. He received his Ph.D. from Clark University. He has led student study-abroad experiences in Europe and Russia.

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Plato: The Symposium

Plato’s Symposium, written in the early part of the 4th century BC, is set at a drinking party (symposium) attended by some of the leading intellectuals of the day, including Aristophanes, the comic dramatist, Socrates, Plato’s mentor, and Alcibiades, the brilliant but (eventually) treacherous politician. Each guest gives a speech in praise of the benefits of desire and its role in the good and happy human life. At the core of the work stands Socrates’ praise of philosophical desire, and an argument for the superiority of the philosophical life as the best route to happiness. This edition provides an accessible and engaging new translation by M. C. Howatson, and a substantial introduction, by Frisbee Sheffield, which guides the reader through the various parts of the dialogue and reflects on its central arguments. A chronology and detailed notes on the participants help to set this enduring work in context.

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PNIE Marketing for Hospitality and Tourism 6th Edition

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

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PNIE Marketing for Hospitality and Tourism 6th Edition

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

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PNIE Meetings, Expositions, Events and Conventions 3rd Edition

For courses in Meeting, Event, Exposition and Convention Planning and Management. The Meetings,Expositions, Events, and Conventions industry continues to grow and garner increasing attention from the hospitality industry, communities, and college faculty. With a broad view of the industry, this book moves beyond just one segment to include all aspects related to the MEEC industry. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. (Using the Delphi method, even the text’s topics were selected based on industry input.) Now in its third edition, this revision features over 30 new case studies, the latest statistics and a new chapter devoted to green meetings and social responsibility.

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PNIE Technology Strategies for the Hospitality Industry 2nd Edition

For undergraduate/graduate-level courses in Hospitality Information Systems, and Hospitality Technology. This text examines technology strategies for the hospitality industry. Exceptionally practical in approach, this edition includes a new chapter on technology in the casino industry and a new chapter on technology for meetings and events. A separate chapter is devoted to planning and investment as students learn what technology exists and how to use it to succeed in the hospitality business.

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PNIE The Beverage Manager’s Guide to Wines, Beers and Spirits 3rd Edition

For courses in Beverage Management, Wines, Beers and Spirits, Dining Room Services and Beverage Purchasing and Cost Control. The Beverage Manager’s Guide to Wines, Beers and Spirits, Third Edition, navigates the reader through an intriguing journey on the vast world of alcoholic beverages. The text serves as an authoritative guide intended to inspire those individuals pursuing or enhancing a career in the food and beverage industry; the book will be equally fascinating for the beverage enthusiast. Written in a lively and engaging literary style, that is both comprehensive and yet concise; exploring the essential management and service aspects of drink. Designed to be intellectually appealing, with stimulating photography while providing the necessary knowledge on building and sustaining a profitable beverage program. This read provides marvelous insights into the beverage industry by discovering the sometimes perplexing, yet enduring influence of wines, beers and spirits that have been inseparable from the evolution of civilization.

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PNIE Tourism: The Business of Hospitality and Travel 5th Edition

For Introductory Hospitality or Tourism courses. ‘ ‘ Tourism: The Business of Hospitality and Travel, 5e views the industry from a business perspective-examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes early coverage of geography, more international examples, new case studies and expanded application and web-based exercises.

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Principles of Food, Beverage, and Labor Cost Controls 9th Edition

Separated into four parts including an introduction to food, beverage, and labor cost controls followed by separate sections each devoted to food, beverage, and labor, this classic text has been updated in this new Ninth Edition. In this new edition, key terms, key concepts, review questions, and spreadsheet exercises reinforce and support readers understanding. It also features increased discussion and examples of technology use in food and beverage operations, a running case study, and a separate chapter on menu analysis and engineering. This text is well suited for classroom, professional training, and on-the-job use. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

About the Author

Paul R. Dittmer has extensive experience in the food and beverage industry. He is a former hotel manager, food and beverage manager, and a consultant to the U.S. Small Business Administration, assisting restaurants in their operations. He taught food management and cost control for twenty-three years at Southern New Hampshire University (formerly New Hampshire College) and served as division chair and associate professor. J. Desmond Keefe III is Associate Professor in the School of Hospitality, Tourism, and Culinary Management at Southern New Hampshire University.

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Resorts: Management and Operation 3rd Edition

The 3 rd Edition of Resorts: Management and Operation is a summary of almost 30 years of thought, analysis, and research into the field of resort management written from a business viewpoint yet takes into account the unique structure of resorts. The text is divided into three sections. Each section has a philosophical basis for the inclusion of the subsequent principles and practices. The first section covers major types of resorts: those that are mountain-based, beach-based and golf/tennis based. Two chapters are devoted to each of the various resort types. The first chapters of each resort type focuses on development issues with the impact on operations noted throughout. The second chapter in each resort type deals with guest profiles and management issues. The second section highlights what makes managing a resort different from managing a ‘regular’ hotel. The final section features a newly expanded chapter on spas, pools, and indoor water parks along with individual chapters on specialty resorts, cruise ships and casinos, reflecting the importance of these types of properties.

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Revenue Management for the Hospitality Industry 1st Edition

This is the first book that has been developed specifically to examine what revenue managers in the hospitality industry must know and do to be successful. Numerous cases and practical examples are used to illustrate revenue management concepts. Chapter ending questions and problems help them perform the calculations and practice the decision-making skills that are used in the field. RM in Action shows how the revenue management principles can be clearly illustrated using real-world examples reported in various news outlets. RM on the Web offers sites listed on the Internet to provide supplemental information about a topic or issue. Revenue managers will then gain hands-on skills to effectively manage their inventories and prices.

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Rome

Andrew Leach s Rome is the first book in Polity s exciting new Cities in World History series, which aims to provide the general reader and traveller with historically informed companions to the world s greatest cities. Most city guides are good on practical details but very thin when it comes to recounting the histories of cities and contextualizing the buildings and sites for which they are famous. These new books from Polity bridge the gulf between guide and history by offering concise and accessible accounts written by some of the world s leading historians. Rome has a history unmatched in richness by any city on the globe. It looms large in the word s cultural imagination, and for millennia it has been a meeting point of great cultures, a place where myth mixes freely with history, leaving neither unscathed. In this compact history, Leach demonstrates what most visitors to the Eternal City will instinctively understand: that the buildings, streets, monuments and gardens of this ancient city give the visitor moments of direct communion with its past. He reveals the long, twisting history of Rome through its ruins, art works and monuments, its metro stations and modern apartment blocks. Each chapter takes the reader on a physical journey invoking Rome in different moments of its life. Engaging historical narrative is supplemented with maps and photos, making Rome an indispensable companion for those who want to dig below the city s surface.

About the Author

Andrew Leach is Professor of Architecture at the University of Sydney.

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Royal Hue

Hue, the ancient, royal capital of Vietnam, is a city remarkable in its strive for greatness and to achieve breathtaking beauty. Despite its many dramatic historic events, from conflicts between ancient Vietnam and the now extinct kingdoms of Champa to the 19th and 20th century French occupation and becoming the victim of the Tet offensive in 1968, much of Hue’s classical architecture survives. The exquisite royal lifestyle is still visible in the Imperial Citadel, still reflected in the Hue Museum of Fine Arts and vividly reproduced in Nguyen mausoleums in the Valley of the Tombs. ‘Royal Hue’ traces the development of this magnificent imperial capital from its humble beginnings in the 14th century until its position as a UNESCO world heritage site since 1993. The book also documents the 143 years of Nguyen rule when under 13 emperors Hue was built and rebuilt, each time grander and more opulent than the last, until in 1945 the last emperor Boa Dai handed over his Royal Seal and Sword of Mandate to representatives of the new President Ho Chi Minh.With an authoritative and lively text by Vietnamese-British historian Dr Vu Hong Lien and evocative photographs by Paisarn Piemmettawat, ‘Royal Hue’ is the perfect guide for the discerning cultural explorer to this world heritage site.

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