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ACCT3 Management is the Asia-Pacific edition of the proven 4LTR press approach to management accounting, designed to enhance students learning experiences. The text is for teaching students learning the preparers/debits and credits approach and is presented in an easy-to-read and accessible style. This third edition includes a strong suite of student and instructor resources that enhance student learning and revision. New, print versions of this book come with bonus online study tools on the CourseMate Express platform Learn more about the online tools cengage.com.au/learning-solutions
Across the world each year events of every shape and size are held: from community events, school fairs and local business functions through to the world’s largest festivals, music events, conferences and sporting events. As well as causing celebration and giving voice to issues, these public parties use up resources, send out emissions and generate mountains of waste. Events also have the power to show sustainability in action and every sustainably produced event can inspire and motivate others to action. Written by a leader in event sustainability management, this book is a practical, step-by-step guide taking readers through the key aspects of how to identify, evaluate and manage event sustainability issues and impacts and to use the event for good – it’s for events of any style and scale, anywhere in the world. Now in its third edition, this is the indispensable one-stop guide for event professionals and event management students who want to adjust their thinking and planning decisions towards sustainability, and who need a powerful, easy-to-use collection of tools to deliver events sustainably.
This fourth edition of the best selling textbook Food and Beverage Management for the hospitality, tourism & event industries has been updated and revised to take account of current trends within education and the hospitality, tourism and leisure industries. In particular the consideration of the foods ervice cycle and includes greater account being taken of the management of foodservice operations within a broader business framework. It recognises that operations are not an end in themselves and food and beverage management is as much about the management of the business as it is about specific aspects of the food and beverage product.
For courses in hotel administration that focus on front desk operations or hotel management, and as an adjunct to other hotel courses such as housekeeping, hotel accounting, hotel marketing or hotel personnel/human resources.
Now in its Ninth Edition, Check-In Check-Out remains the leading guide to managing profitable hotel operations. Extensively revised to reflect the industry’s rapid change, it presents rich detail about best practices and future directions, while offering the widest coverage of any book in the field. Students gain an intuitive understanding based on the flow of the guest’s experience: through reservation, arrival, registration, service purchasing, departure, billing, and recordkeeping. The entire rooms division is covered thoroughly, and linked to other hospitality functions, related industries, and the broader economy. Extensive new coverage includes: increased internationalization; green operations; new financing sources; boutique and urban collections; new reservations strategies; and much more. This edition has been streamlined to help students learn more in less time, and contains 150+ exhibits to promote visual learning.
Human Resource Management, 9th Edition (Stone et al.) combines quality, trusted content from market leading HRM author Ray Stone with game-changing digital delivery. At 21 chapters, Stone’s 9th edition covers all the content you need. Available as a full colour printed textbook with an interactive eBook code, this title enables every student to master concepts and succeed in assessment. Lecturers are supported with an extensive, easy-to-use teaching and learning package.
This book is aimed at providing students and corporate professionals with some understanding of the basic principles of marketing research. By setting the foundation of the necessary skills to conduct research in the market place, readers will learn how to gather valid information for better managerial decision-making.
While most books written on Marketing Research tend to adopt either an academically rigorous or generalist approach to the topic, Marketing Research for Beginners: A Practical Handbook targets readers who may or may not have any prior knowledge and experience with its requirements. Furthermore, it is designed to assist beginners in carrying out marketing research in a quick, dirty and painless way, especially for those who lack the motivation for it, but have been tasked to conduct some form of it. It uses a straightforward, direct and easy-to-follow writing style to discuss the common research woes that students, business executives and professionals face in the research process.
Its writing style and design are intended to maximize readers appreciation of research. A problemsolving approach through the use of in-case activities and questions is used to facilitate readers learning experiences. As a handbook for beginners , the content will not only help beginners get started with marketing research, but also provide step-by-step instructions to hand-hold them in their research.
The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle a core challenge of every business — creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” a practical tool to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and services that perfectly match customers’ needs and desires. Practical exercises, illustrations and tools help you immediately improve your product, service, or new business idea. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to complete interactive exercises, assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design complements and perfectly integrates with the ”Business Model Canvas” from Business Model Generation, a tool embraced by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.
For courses in management science and decision modeling. Foundational understanding of management science through real-world problems and solutions Quantitative Analysis for Management helps students to develop a real-world understanding of business analytics, quantitative methods, and management science by emphasizing model building, tangible examples, and computer applications. The authors offer an accessible introduction to mathematical models and then students apply those models using step-by-step, how-to instructions. For more intricate mathematical procedures, the 13th Edition offers a flexible approach, allowing instructors to omit specific sections without interrupting the flow of the material. Supporting computer software enables instructors to focus on the managerial problems and solutions, rather than spending valuable class time on the details of algorithms.
In this innovative and thought-provoking book, the author takes an original look at some of the new ways of understanding how organizations work including complexity, chaos theory and quantum structures.
In a readable and accessible style, Walter Baet’s argues that we need a new way of looking at the world and at human systems, in organizations and in society as a whole. He proposes a holistic management approach which is in direct opposition to the short-term shareholder value driven approach which dominates much management practice. The aim is to encourage the emergence of a new type of learning within organizations. To illustrate this, he discusses self-organizing systems, the complexity paradigm, the nature and use of knowledge; management learning at both the organizational and individual level and personal development. Finally, he argues in favor of considering business and economics as a network of agents that operate based on synchronicity – the quantum structure of business.
Encouragingthe reader to reflect on their own experiences, and drawing on examples from a number of real-life company cases, Walter Baets delivers a readable and thought-provoking book. For students and managers interested in complexity, knowledge management, innovation and organizational learning, it will be an invaluable guide to new ways of looking at organizations, learning and innovation.
Creative Arts Marketing 3rd edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled. With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner’s guide to industry best practice. Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management issues, reflecting the marketing function’s deeper involvement in broad organisational issues. This fully updated and revised third edition features: Audience diversity and audience development The impact of digital technologies on the industry An exploration of the increasingly complex relationship between public and private funding for the arts Ethics and sustainability issues for arts marketers Cultural policy changes in the industry Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts.
This much-anticipated new edition of the bestseller Customer Relationship Management provides a comprehensive and balanced review of CRM, now with substantial revisions responding to the recent changes in CRM practice. The book explains what CRM is, the benefits it delivers, the contexts in which it is used, the technologies that are deployed, and how it can be implemented. The key to this book’s success is that it is not tied to any particular perspective, but identifies and explores four different forms of CRM: strategic, operational, analytical and collaborative. Also importantly, this is not a book about CRM technology: rather, it is about how technologies can be used to enhance the achievement of business objectives and support broader organisational goals. Both theoretically sound and managerially relevant, the book draws on academic and independent research from a wide range of academic disciplines including HR, project management, finance, strategy and more, supplemented by research conducted by top independent analysts. Buttle and Maklan, clearly and without jargon, explain how CRM can be used throughout the customer life cycle stages of customer acquisition, retention and development. The book is liberally illustrated both with screenshots from CRM software applications and case illustrations of CRM in practice. Ideal as a core textbook by students on CRM or related courses such as relationship marketing, database marketing or key account management, the book is equally valuable to industry professionals, managers involved in CRM programs and those pursuing professional qualifications or accreditation in marketing, sales or service management. NEW TO THIS EDITION: Updated lecturer support materials online, including video mini-lectures Full colour interior Substantial revisions throughout, including new content on: Social media and “the social customer” Predictive analytics Automated CRM Next best offer segmentation New methods like CHAID, RFM, Neural Nets and Logistic Regression Customer Related Data Brand new international case studies throughout