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Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games. * Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more * Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets * Book also includes marketing checklist ‘cheat sheets’, dos and don’ts and additional resources.
About the Author
Joel Dreskin has developed expertise with marketing, strategy development and campaign executions for high profile, enthusiast and indie brands over the past 20 years-including Star Wars, Back to the Future, Wallace & Gromit, Monkey Island, Sam & Max, original IP, and more. In addition to Joel’s experience with game tie-in launches for the Star Wars prequel films during his years with the LucasArts division of Lucasfilm, he drove brand, channel and marketing program development for Telltale Games from the company’s second through seventh years and digital media software initiatives with Macromedia (now Adobe). Joel has recently created and run focused showcase events for indie developers: Indie Press Day and Good Game Club; and has also been contributing to the Media Indie Exchange press/industry mixer events.
Social network analysis (SNA) tools provide graphical representations of relations, links, and trends of complex information contained in networked software, the internet, and mobile devices. The visualizations are used for evaluation, comparison, and analysis of data – used, for example, by businesses to analyze buying patterns, individuals to analyze social network traffic, and governments to analyze crime trends. NodeXL is a free, open source SNA tool developed by Microsoft for use with Excel. It applies 20 years of visual analytic theory and information visualization into a simple tool anyone can use. Not only its application but its development are of interest to HCI researchers. Ben Shneiderman, a pioneer in HCI, develop this tool. In this book, he and others from the development team provide not only an in-depth practical guide on how to best use the tool, but also explain the theory behind it. Though the ‘how’ to applies directly to NodeXL, the theory is of use to anyone involved with visual analytics and information visualization. It walks readers through using NodeXL while explaining the theory and development behind each step, providing takeaways that can apply to any SNA. It demonstrates how visual analytics research can be applied to SNA tools for the mass market. It presents readers with case studies using NodeXL on popular networks like email, LinkedIn, Twitter, and Wikis.
About the Author
Ben Shneiderman is a professor in the Department of Computer Science, head of the Human-Computer Interaction Laboratory, and member of the Institutes for Advanced Computer Studies and Systems Research at the University of Maryland, College Park. He is the author and coauthor of many books, technical papers, and textbooks.
The amount of data in everyday life has been exploding. This data increase has been especially significant in scientific fields, where substantial amounts of data must be captured, communicated, aggregated, stored, and analyzed. Cloud Computing with e-Science Applications explains how cloud computing can improve data management in data-heavy fields such as bioinformatics, earth science, and computer science. The book begins with an overview of cloud models supplied by the National Institute of Standards and Technology (NIST), and then: * Discusses the challenges imposed by big data on scientific data infrastructures, including security and trust issues * Covers vulnerabilities such as data theft or loss, privacy concerns, infected applications, threats in virtualization, and cross-virtual machine attack * Describes the implementation of workflows in clouds, proposing an architecture composed of two layers-platform and application * Details infrastructure-as-a-service (IaaS), platform-as-a-service (PaaS), and software-as-a-service (SaaS) solutions based on public, private, and hybrid cloud computing models * Demonstrates how cloud computing aids in resource control, vertical and horizontal scalability, interoperability, and adaptive scheduling Featuring significant contributions from research centers, universities, and industries worldwide, Cloud Computing with e-Science Applications presents innovative cloud migration methodologies applicable to a variety of fields where large data sets are produced. The book provides the scientific community with an essential reference for moving applications to the cloud.
About the Author
Olivier Terzo holds a bachelor’s degree from the University Institute of Nancy, France, and an M.Sc and Ph.D from the Polytechnic of Turin, Italy. Dr. Terzo is senior researcher and head of the Research Area: Advanced Computing and Electromagnetics (ACE) at the Istituto Superiore Mario Boella (ISMB), Turin, Italy. Previously at ISMB, he served as researcher in the e-security laboratory and as head of the Research Unit Infrastructures and Systems for Advanced Computing (IS4AC). His current research focuses on application integration in cloud environments. He has published more than 60 papers in conference proceedings and journals, and as book chapters. Lorenzo Mossucca studied computer engineering at the Polytechnic of Turin. Since 2007, Dr. Mossucca has worked as a researcher at the ISMB in IS4AC. His current research interests include studies of distributed databases, distributed infrastructures, and grid and cloud computing. For the past few years, he has focused his research on the migration of scientific applications to the cloud, particularly in bioinformatics and earth sciences. He has published more than 30 papers in conference proceedings, journals, and posters, and as book chapters. He is part of the IEEE Technical Program Committee and is a reviewer for many international conferences.
Connected Gaming: What Making Video Games Can Teach Us about Learning and Literacy (The John D. and Catherine T. MacArthur Foundation Series on Digital Media and Learning)
Over the last decade, video games designed to teach academic content have multiplied. Students can learn about Newtonian physics from a game or prep for entry into the army. An emphasis on the instructionist approach to gaming, however, has overshadowed the constructionist approach, in which students learn by designing their own games themselves. In this book, Yasmin Kafai and Quinn Burke discuss the educational benefits of constructionist gaming — coding, collaboration, and creativity — and the move from “computational thinking” toward “computational participation.” Kafai and Burke point to recent developments that support a shift to game making from game playing, including the game industry’s acceptance, and even promotion, of “modding” and the growth of a DIY culture. Kafai and Burke show that student-designed games teach not only such technical skills as programming but also academic subjects. Making games also teaches collaboration, as students frequently work in teams to produce content and then share their games with in class or with others online. Yet Kafai and Burke don’t advocate abandoning instructionist for constructionist approaches. Rather, they argue for a more comprehensive, inclusive idea of connected gaming in which both making and gaming play a part.
About the Author
Yasmin B. Kafai is Professor of Learning Sciences at the University of Pennsylvania. She is the coeditor of Beyond Barbie and Mortal Kombat: New Perspectives on Gender and Gaming and coauthor of Connected Play: Tweens in a Virtual World (both published by the MIT Press). Quinn Burke is Assistant Professor in the Department of Teacher Education at the College of Charleston. Kafai and Quinn are also coauthors of Connected Code: Why Children Need to Learn Programming (MIT Press).
Creative Truth is your playbook for starting, building, and enjoying a profitable design business. Whether you’re a solo freelancer working from home or a small group of creative entrepreneurs ready to get to the next level, this is your roadmap to success. You’re the CEO, CFO, CTO, Secretary, Janitor, Office Manager, and everything in between. Finding a balance between running the business and doing great creative work is a constant struggle. From learning how to price your work and manage your time, to setting up your business and defining your market, Brad Weaver covers everything designers need to know to run a studio without losing heart. Highlights: * Real numbers, real tools, and best practices in a toolkit that you can start using immediately in your business. * A companion website that offers up-to-date resources, articles, tools, and discussions, allowing readers to continue learning as they grow. * Practical tips for getting clients, being more profitable, building your network, managing your operations, getting things done, hiring help, managing contractors, and finding joy along the way.
About the Author
Brad Weaver is a Managing Partner & Director of Design at Nine Labs. He founded Suckerpunch in 2007 which merged with Nine Labs in 2014. Previously, he worked on the development of early Mobile and Online Media programs at Verizon Wireless. He works with clients including GE, Pirelli, AT&T, ESPN, Disney, Columbia Records, NATO, The PGA, Coca-Cola, UnitedHealth Group, Macy’s, and Hard Rock Cafe on User Experience and Branding projects.
Pixels use electricity. If the internet were a country, it would be the sixth largest in terms of electricity use. The average web page (according to the “HTTP Archive”) is now over 2 megabytes in size. Bloated websites lead to slow load times, frustrated users, and wasted energy.This book identifies four key areas where sustainability principles can be applied to the process of creating websites that are speedy, user-friendly and energy-efficient: findability, performance optimization, design and user experience, and green hosting.Design and user experience (UX) are where the seeds of web sustainability are sown. Websites that provide a streamlined experience putting the right things in front of users at precisely the moment needed and nothing more are more sustainable websites. In the case of the web, people-friendly is also more planet-friendly. This book will help you get there.”
About the Author
A frequent speaker and conference presenter, Tim offers workshops and presentations on web design, content strategy, digital marketing, social impact business, and sustainability. He is passionate about the global B Corporation movement and co-hosts Chicago area B Corp networking events.Tim is also the author of three books, which are used at higher learning institutions across the U.S. and Europe, including Johns Hopkins University, Columbia University, the Art Institutes, and Full Sail University, among others.Tim sits on the board of Climate Ride, a national charity bike ride for sustainable solutions. He is also co-host of Content Jam, a one-day conference for those who create or curate content for the web.
For undergraduate and graduate courses in business. Understanding The Vast And Expanding Field of E-Commerce Laudon’s E-Commerce 2016: Business, Technology, Society emphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing students for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today’s tech world. They built in additional video cases for each chapter, making the material even more accessible to students as they prepare for their future roles in business.
Layout designers rejoice: CSS finally has an update that will make your lives easier. Flexible box layout, often called Flexbox, frees you from the challenges of creating layouts with floats and padding? and lets you specify containers and their contents instead. The new model means you can specify the directions in which material flows, how content wraps, and the ways components can expand to fill a space. Whether you’ve been creating large sites or small, fixed sites or responsive sites, flexbox will simplify your work.
About the Author
Everyone knows today that mobile is a must for every company, but how you reach users will determinate success or failure. Over high-latency and unreliable cellular networks, performance on mobile is the key to success and conversion. This book will give you the knowledge and tools to measure your mobile website or webapp performance, how to find bottlenecks and the tips to deliver the fastest possible experience to end-users.
About the Author
Max Firtman is a mobile and web developer, trainer, speaker and writer. He is Adobe Community Champion and founder of ITMaster Professional Training. He wrote many books,including “Programming the Mobile Web” and “jQuery Mobile: Up and Running” published by O’Reilly Media. He has a blog about mobile web development at www.mobilexweb.com and he maintains the website www.mobilehtml5.org. He is a frequent speaker at conferences, including QCon, OSCON, Breaking Development, Velocity Conference, Fluent, Google Developer Day, Nokia Developer Days, Campus Party Europe and many other events around the world. He has received different recognitions, including Nokia Developer Champion yearly since 2006; Adobe Community Champion in 2011, and a Google recognition for being one of the most innovative mobile developers.
In less than a decade, the Internet went from being a series of loosely connected networks used by universities and the military to the powerful commercial engine it is today. This book describes how many of the key innovations that made this possible came from entrepreneurs and iconoclasts who were outside the mainstream–and how the commercialization of the Internet was by no means a foregone conclusion at its outset. Shane Greenstein traces the evolution of the Internet from government ownership to privatization to the commercial Internet we know today. This is a story of innovation from the edges. Greenstein shows how mainstream service providers that had traditionally been leaders in the old-market economy became threatened by innovations from industry outsiders who saw economic opportunities where others didn’t–and how these mainstream firms had no choice but to innovate themselves. New models were tried: some succeeded, some failed. Commercial markets turned innovations into valuable products and services as the Internet evolved in those markets. New business processes had to be created from scratch as a network originally intended for research and military defense had to deal with network interconnectivity, the needs of commercial users, and a host of challenges with implementing innovative new services. How the Internet Became Commercial demonstrates how, without any central authority, a unique and vibrant interplay between government and private industry transformed the Internet.
About the Author
Shane Greenstein is the Kellogg Chair in Information Technology and professor of management and strategy at Northwestern University’s Kellogg School of Management, and codirector of the program on the economics of digitization at the National Bureau of Economic Research. His books include Diamonds Are Forever, Computers Are Not and Standards and Public Policy.
Information architecture (IA) is far more challenging-and necessary-than ever. With the glut of information available today, anything your organization wants to share should be easy to find, navigate, and understand. But the experience you provide has to be familiar and coherent across multiple interaction channels, from the Web to smartphones, smartwatches, and beyond. To guide you through this broad ecosystem, this popular guide-now in its fourth edition-provides essential concepts, methods, and techniques for digital design that have withstood the test of time. UX designers, product managers, developers, and anyone involved in digital design will learn how to create semantic structures that will help people engage with your message. This book includes: An overview of IA and the problems it solves for creating effective digital products and services A deep dive into IA components, including organization, labeling, navigation, search, and metadata Processes and methods that take you from research to strategy, design, and IA implementation.
About the Author
Lou Rosenfeld is an independent information architecture consultant. He has been instrumental in helping establish the field of information architecture, and in articulating the role and value of librarianship within the field. Lou played a leading role in organizing and programming the first three information architecture conferences (both ASIS&T Summits and IA 2000). He also presents and moderates at such venues as CHI, COMDEX, Intranets, and the web design conferences produced by Miller Freeman, C|net and Thunder Lizard. He teaches tutorials as part of the Nielsen Norman Group User Experience Conference. Peter Morville is best known as a founder of the field of information architecture. His bestselling books include Information Architecture for the World Wide Web and Ambient Findability (both O’Reilly). He advises such clients as AT&T, Harvard, IBM, the Library of Congress, Microsoft, the National Cancer Institute, Vodafone, and the Weather Channel.
This book presents an in-depth description of the Arrowhead Framework and how it fosters interoperability between IoT devices at service level, specifically addressing application. The Arrowhead Framework utilizes SOA technology and the concepts of local clouds to provide required automation capabilities such as: real time control, security, scalability, and engineering simplicity. Arrowhead Framework supports the realization of collaborative automation; it is the only IoT Framework that addresses global interoperability across multiplet SOA technologies. With these features, the Arrowhead Framework enables the design, engineering, and operation of large automation systems for a wide range of applications utilizing IoT and CPS technologies. The book provides application examples from a wide number of industrial fields e.g. airline maintenance, mining maintenance, smart production, electro-mobility, automative test, smart cities-all in response to EU societal challenges.
About the Author
Prof. Jerker Delsing received the M.Sc. in Engineering Physics at Lund Institute of Technology, Sweden 1982. In 1988, he received the PhD. degree in Electrical Measurement at the Lund Univeristy. Between 1985-1988, he worked part time at Alfa- Laval – SattControl (now ABB) with development of sensors and measurement technology. In 1994, he received the docent degree (associate prof) in Heat and Power Engineering. In early 1995, he was appointed full professor in Industrial Electronics at Lulea University of Technology, where he currently is working as the scientific head of EISLAB: http://www.ltu.se/eislab. His present research profile can be entitled, “Internet of Thing Services and Systems”, with applications to automation in large and complex industry and society systems. The approach is based on Internet of Things (IoT) and the design, engineering, and deployment of System of Systems (SoS) capable of collaborative automation. Prof. Delsing and his EISLAB group have been a partner of several large EU projects in the field, e.g. Socrades and IMC-AESOP. Lately he has been the coordinator of the very large ARTEMIS project Arrowhead (www.arrowhead.eu).
Like the popular guides “The MX Series” and “Juniper QFX5100 Series,” this practical book–written by the same author–introduces new QFX10000 concepts in switching and virtualization, specifically in the core of the data center network.The rise of cloud computing with service providers and the need to create private clouds for enterprise, government agencies, and research institutions of all shapes and sizes is creating a high demand for high-density 40GbE and 100GbE in the core of the data center network.The Juniper QFX10000 Series was introduced by Juniper Networks to solve these challenges, and it is a game-changer. This new book by Douglas Hanks is the authoritative guide.Topics include: Device ArchitectureFlexible Deployment ScenariosPerformance and ScalingDisaggregation of Software and HardwareData Center APINext Generation QFabricNetwork-Based Overlay FabricNetwork Analytics.
About the Author
Douglas Richard Hanks Jr. is a Data Center Architect with Juniper Networks and focuses on solution architecture. Previously he was a Senior Systems Engineer with Juniper Networks supporting large enterprise accounts such as Chevron, HP, and Zynga. He is certified with Juniper Networks as JNCIE-ENT #213 and JNCIE-SP #875. Douglas’ interests are network engineering and architecture for enterprise and service provider technologies. He is the author of several Day One books published by Juniper Networks Books. Douglas is also the co-founder of the Bay Area Juniper Users Group (BAJUG). When he isn’t busy with networking, Douglas enjoys computer programming, photography, and Arduino hacking. Douglas can be reached at email@example.com or on Twitter @douglashanksjr.
This practical book teaches Laravel piece by piece, starting from the ground up. It’s not a reference book; you’ll work through creating usable, real-world tools and applications as a way to learn all of the pieces of the framework. The purpose of this book is to teach beginners the foundations necessary to quickly become proficient with Laravel. This book is ideal for developers with experience in PHP or other C-family programming languages-especially those who don’t have the time or resources to sift through the multitude of training resources available online. This is your single resource to Laravel when you want to get up and running right away.
About the Author
Matt Stauffer is a developer and a teacher. He is a partner and technical director at Tighten Co., blogs at mattstauffer.co, and hosts The Five-Minute Geek Show and the Laravel Podcast.
If you’re a web developer or designer ready to learn Ruby on Rails, this unique book is the ideal way to start. Rather than throw you into the middle of the framework’s Model-View-Controller architecture, Learning Rails 5 works from the outside in. You’ll begin with the foundations of the Web you already know, and learn how to create something visible with Rails’ view layer. Then you’ll tackle the more difficult inner layers: the database models and controller code. All you need to get started is HTML experience. Each chapter includes exercises and review questions to test your understanding as you go.
About the Author
Manage your organization’s naming architecture effectively, from the administrative/policy side right through to the technical DNS and nameserver implementations. This practical book takes you through the basics – the anatomies of domain names and DNS requests – and covers DNS and domain issues from a variety of perspectives, including strategy, security, and intellectual property. Ideal for sysadmins, webmasters, IT consultants, and developers – anyone responsible for maintaining your organization’s core DNS, or DNS for its downstream users or clients – this book provides strategic checklists and contains up-to-date case studies of DNS disasters.
About the Author
Mark Jeftovic is the founder & CEO of easyDNS Technologies Inc. – a domain registrar and one of the oldest managed DNS providers in existence, in business since 1998.