Showing 1–20 of 194 results
The book provides an up-to-date introduction to the latest version of Unity and its workflow by guiding readers through various prototypes. These range from 2D to 3D game concepts for PC and mobile, will allow readers to get acquainted with several important concepts and allow them to become competent Unity developers able to learn at their own pace. The book starts by introducing Unity and proceeds in building a basic understanding of its main components by developing a first, simple 2D game before proceeding in developing a full casual game to development of a simple but immersive 3D game concept to be tested first on PC before exploring how to port it for mobile VR.using Google Cardboard.
Now in its fifth edition, Academic Writing helps international students succeed in writing essays and reports for their English-language academic courses. Thoroughly revised and updated, it is designed to let teachers and students easily find the topics they need, both in the classroom and for self-study. The book consists of five parts: The Writing Process Elements of Writing Language Issues Vocabulary for Writing Writing Models The first part explains and practises every stage of essay writing, from choosing the best sources, reading and note-making, through to referencing and proofreading. The four remaining parts, organised alphabetically, can be taught in conjunction with the first part or used on a remedial basis. A progress check at the end of each part allows students to assess their learning. All units are fully cross-referenced, and a complete set of answers to the practice exercises is included. New topics in this edition include Writing in Groups, Written British and American English, and Writing Letters and Emails. In addition, the new interactive website has a full set of teaching notes as well as more challenging exercises, revision material and links to other sources. Additional features of the book include: Models provided for writing tasks such as case studies and essays Use of authentic academic texts from a wide range of disciplines Designed for self-study as well as classroom use Useful at both undergraduate and postgraduate level Glossary to explain technical terms, plus index Written to deal with the specific language issues faced by international students, this practical, user-friendly book is an invaluable guide to academic writing in English.
The seventh edition of Birt’s Accounting textbook is designed for the core accounting unit in a business or commerce degree. Many students who plan to major in soft-side disciplines such as marketing or human resource management need a clear and accessible text that emphasises the relevance of accounting to business. The Accounting interactive e-text features a range of instructional media content designed to provide students with an engaging learning experience. This includes practitioner videos from Ernst & Young, animated work problems and questions with immediate feedback. Birt’s unique resource can also form the basis of a blended learning solution for lecturers.
Were you looking for the book with access to MyAccountingLab? This product is the book alone, and does NOT come with access to MyAccountingLab. Buy Accounting and Finance for Non-Specialists, Tenth Edition by Peter Atrill and Eddie McLaney with MyAccountingLab access card 5e (ISBN 9781292135601) if you need access to MyLab as well, and save money on this resource. You will also need a course ID from your instructor to access MyAccountingLab. The 10th edition of this market-leading text offers an accessible, effective introduction to key accounting and finance topics. If you are new to accounting, or are studying a degree in accounting, this book will help you get to grips with the important principles of accounting and how to apply your learning to real-world business scenarios in a user-friendly manner.
Revel. A reimagined way to learn and study. Accounting for Non-Specialists is available in Revel, our new digital environment designed for the way today’s students read, think, and learn. Discover more about Revel. This edition continues to provide a non-specialist introduction to accounting and finance. With a focus on engagement and relevance Accounting for Non-Specialists demonstrates the practical application of accounting concepts in decision-making without the technical detail. The emphasis is on the application and interpretation of information for decision-making, and the underlying concepts of accounting. Features throughout the text focus on developing an understanding of key accounting principles through the use of relevant and engaging examples. For educators, when the content is combined with the Enhanced Testbank and Facilitation Guide, the package offers activities and assessment to promote active learning and get students ready for the workplace.
Gain a strong understanding of the accounting information systems and related technologies you’ll use in your business career with Hall’s leading ACCOUNTING INFORMATION SYSTEMS, 9E. You’ll find a unique emphasis on ethics, fraud, and the modern manufacturing environment. The book focuses on the needs and responsibilities of accountants as end users of systems, systems designers, and auditors. This text completely integrates Sarbanes-Oxley as it affects internal controls and other relevant topics. In this new edition, with thorough updates of the transaction cycle and business processes coverage, you examine the risks and advantages of cloud computing and gain a better understanding of the differences in the manual and automated accounting system needs of small and large companies. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
ACCT2 Managerial is a fully blended-learning package; the book’s design encourages student engagement through ease of navigation, concise language and descriptions, and clearly highlighted key points, concepts and formulas. The online content adds further depth to student understanding of both theory and application of concepts. ACCT Managerial is the Asia-Pacific edition of the proven 4LTR press approach to managerial accounting, designed to enhance students’ learning experiences. The text is aimed squarely at the preparers/debits and credits method of teaching and is presented in an easy-to-read and accessible style. Concise, yet complete, coverage supported by a suite of online learning aids equips students with the tools required to successfully undertake an introductory financial accounting course. This edition again features the full chapter on sustainability.
To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors’ extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies.
In addition to thorough coverage of advertising, Belch’s eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.