Showing 1–12 of 110 results
Entrepreneurship
$72.10Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. Entrepreneurship, 3rd Edition explores the trials and tribulations of entrepreneurship so that they’ll have the necessary tools to start their own businesses. It offers coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A chapter on entrepreneurial selling that examines how to sell to multiple stakeholders is included in this text, as well as case studies that provide relevant views. Up-to-date examples and references provide entrepreneurs with the most useful information.
The Literature Review
$36.90This Second Edition of Diana Ridley’s bestselling guide to the literature review outlines practical strategies for reading and note taking, and guides the reader on how to conduct a systematic search of the available literature, and uses cases and examples throughout to demonstrate best practice in writing and presenting the review. New to this edition are examples drawn from a wide range of disciplines, a new chapter on conducting a systematic review, increased coverage of issues of evaluating quality and conducting reviews using online sources and online literature and enhanced guidance in dealing with copyright and permissions issues.
2D to VR with Unity5 and Google Cardboard
$52.30The book provides an up-to-date introduction to the latest version of Unity and its workflow by guiding readers through various prototypes. These range from 2D to 3D game concepts for PC and mobile, will allow readers to get acquainted with several important concepts and allow them to become competent Unity developers able to learn at their own pace. The book starts by introducing Unity and proceeds in building a basic understanding of its main components by developing a first, simple 2D game before proceeding in developing a full casual game to development of a simple but immersive 3D game concept to be tested first on PC before exploring how to port it for mobile VR.using Google Cardboard.
In Search of Hospitality
$48.50The academics who contributed to this collection are chiefly concerned with reflecting useful insights into the study of hospitality that encompass the commercial provision of hospitality and its counterpart in the private domestic setting.
Network+ Guide to Networks
$86.10Readers master the technical skills and industry know-how required to begin an exciting career installing, configuring, and troubleshooting computer networks with the completely updated NETWORK+ GUIDE TO NETWORKS, 7E. Readers prepare for success on CompTIA’s Network+ N10-006 certification exam with fully mapped coverage of all objectives, including protocols, topologies, hardware, network design, and troubleshooting. New interactive features cater to the grazing reader, making essential information easily accessible and helping learners visualize high-level concepts. This edition introduces the latest developing technology with a fresh, logical organization. New OSI layer icons visually link concepts and the OSI model. New and updated On the Job stories, Applying Concepts activities, Hands-On and Case Projects encourage further exploration of chapter concepts. This edition’s emphasis on real-world problem solving provides the tools to succeed in any computing environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
On the Way to Fun
$44.10How can video games be fun and immerse players in fantastic worlds where anything seems possible? How can they be so engaging to have become the main entertainment product for children and adults alike? In On the Way to Fun, the author proposes a possible answer to these questions by going back to the roots of gaming and showing how early games, as well as modern indie productions, captivated generations of players even without the need for fancy graphics and effects but by relying on basic emotions and instincts instead. This book will be most beneficial to aspiring and beginning game designers and to anyone who wants a better understanding of human nature and how it relates to the design process of immersive video game experiences.
Marketing and Managing Tourism Destinations
$57.50Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with: A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs). A unique systematic model to manage and market destinations. Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world. To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter. This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.
Disciplined Entrepreneurship
$45.00Breaks down the behaviors and processes that lead to successful entrepreneurship into 24 steps including segmenting the market, quantifying the value proposition, defining your core and mapping the process to acquire paying customers.
Contemporary Organizational Behavior
$208.70Applying Organizational Behavior Contemporary Organizational Behavior: From Ideas to Action is an unconventional text that approaches Organizational Behavior in conceptual, contextual, and experiential ways. Using real world examples and expert advice, the First Edition engages students, rather than merely introducing vocabulary and terms. A combination of Topic Summaries, Case Studies, and Experiential Exercises introduce OB concepts to students while challenging them to understand them in applied situations.
Sports Law
$129.80Sports Law introduces the body of law that governs all sporting activities in Australia – from the local clubs to the professional commercial leagues – examining the areas of law that apply to sport such as tort, criminal liability, contract, intellectual property, marketing, trade, and competition. Supported by contemporary examples and discussions, the third edition explores recent events such as the ASADA investigation into the use of supplements by the Essendon Football Club, and highlights key issues of importance in sport such as concussion, gambling, governance, and doping. This text presents complex legal concepts in clear and engaging language, offering a comprehensive analysis of Australian and international sports law, and helps students understand how the law applies to sporting activities with end-of-chapter discussion questions and hypothetical scenarios.NEW TO THIS EDITIONExpanded coverage of governance and doping, including discussion of the 2015 World Anti-Doping CodeNew topical cases and discussion of recent controversies in Australian and international sportsUpdated case examples and discussion questions to assist with assessment preparationFully updated to reflect major legislative changes