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CB : Consumer Behavior 8th Edition

$131.90 $119.00

Learn your Consumer Behavior course YOUR Way with CB! CB’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, CB Online allows easy exploration of CB anywhere, anytime – including on your device! Collect your notes and create StudyBits (TM) from interactive content as you go to remember what’s important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!

Ebook Consumer Behavior 8th Edition

$51.50

Learn your Consumer Behavior course YOUR Way with CB! CB’s easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review material into a ready-made study tool. With the textbook or on its own, CB Online allows easy exploration of CB anywhere, anytime – including on your device! Collect your notes and create StudyBits (TM) from interactive content as you go to remember what’s important. Then, either use preset study resources, or personalize the product through easy-to-use tags and filters to prioritize your study time. Make and review flashcards, review related content, and track your progress with Concept Tracker, all in one place and at an affordable price!

Ebook Event Management: For tourism, cultural, business and sporting events 5th Edition

$51.50

Events Management: For Tourism, Cultural, Business, and Sporting Events, 5e is a comprehensive learning resource for students of the Diploma of Event Management and undergraduate students in Event Management.

This edition adopts a scaffolded learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events. Case studies highlighting local and global events add context and introduce students to best practices of managing events of various scales and geographical contexts.

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Entrepreneurship and Small Business 4th Asia Pacific Edition

$76.50 $67.90

Now in its 4th Asia-Pacific edition, the internationally acclaimed author team of Entrepreneurship and Small Business have revised their market-leading text with a simple pedagogy and a clear purpose. Starting and running your own enterprise is one the most rewarding – and challenging – journeys towards developing a business career. This text provides students with the theoretical and practical knowledge required to successfully own and manage a new, small or growing business venture. ESB 4th Asia-Pacific edition is abundant with insightful real world case studies and opportunities for experiential learning. It provides comprehensive information about small business management and entrepreneurship in Australia, New Zealand, China, India, Singapore, Malaysia and Hong Kong; providing students with a genuinely international perspective. The text includes a bolstered section on family business start-ups and integrated coverage of the impact of sustainability and social media. Yet again, the author team have brought to life what successful small business owners actually do, not just what they think or the theoretical concepts behind their strategy.

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Event Management : For Tourism, Cultural, Business and Sporting Events 5th Edition

$74.90 $71.50

Events Management: For Tourism, Cultural, Business, and Sporting Events, 5e is a comprehensive learning resource for students of the Diploma of Event Management and undergraduate students in Event Management.

This edition adopts a scaffolded learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events. Case studies highlighting local and global events add context and introduce students to best practices of managing events of various scales and geographical contexts.

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International Tourism Futures : The Drivers and Impacts of Change

$61.90 $56.00

In order to ensure the long-term sustainability of tourism in different countries and destinations, it is vital to examine and analyse emerging trends in today’s international tourism industry.

International Tourism Futures: The Drivers and Impacts of Change examines influential factors such as the demographic, political, economic and technological changes, which will affect the nature, trends and participation in tourism, hospitality and events. It discusses contemporary concepts associated with the tourism, hospitality and event sector, generating plausible ideas and identifying future trends. The COVID-19 crisis outbreak reinforces the vulnerability of the international tourism industry operating as an open system and some of these impacts of change on future industry development are highlighted.

A multi-disciplinary text, International Tourism Futures: The Drivers and Impacts of Change covers a range of inter-related trends which include:
* Tourists of the Future
* Hospitality of the Future
* The Future of Visitor Attractions
* Events of the Future
* The Future of Film Tourism
* Health and Wellness Tourism
* Sustainable Development and Responsible Tourism
* Future Proofing a Crisis
* Building Future Scenarios

Using a considered pedagogic structure, each chapter uses international case studies to contextualise the theory, including: Chinese outbound travel, the ‘personalisation’ of the travel experience, robotic hospitality in Asia, the 2028 LA Summer Olympics, Wellness Spa Tourism in Thailand, France’s ‘International Action Against Terrorism’ initiative and many more.

This research textbook is perfect for tourism, hospitality and event education and courses that focus on the future direction of the T,H and E sectors and industry in general.

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Marketing and Managing Tourism Destinations

$54.90 $50.50

In order to ensure the long-term sustainability of tourism in different countries and destinations, it is vital to examine and analyse emerging trends in today’s international tourism industry.

International Tourism Futures: The Drivers and Impacts of Change examines influential factors such as the demographic, political, economic and technological changes, which will affect the nature, trends and participation in tourism, hospitality and events. It discusses contemporary concepts associated with the tourism, hospitality and event sector, generating plausible ideas and identifying future trends. The COVID-19 crisis outbreak reinforces the vulnerability of the international tourism industry operating as an open system and some of these impacts of change on future industry development are highlighted.

A multi-disciplinary text, International Tourism Futures: The Drivers and Impacts of Change covers a range of inter-related trends which include:
* Tourists of the Future
* Hospitality of the Future
* The Future of Visitor Attractions
* Events of the Future
* The Future of Film Tourism
* Health and Wellness Tourism
* Sustainable Development and Responsible Tourism
* Future Proofing a Crisis
* Building Future Scenarios

Using a considered pedagogic structure, each chapter uses international case studies to contextualise the theory, including: Chinese outbound travel, the ‘personalisation’ of the travel experience, robotic hospitality in Asia, the 2028 LA Summer Olympics, Wellness Spa Tourism in Thailand, France’s ‘International Action Against Terrorism’ initiative and many more.

This research textbook is perfect for tourism, hospitality and event education and courses that focus on the future direction of the T,H and E sectors and industry in general.

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Social Marketing MKT3SEM

$101.00 $85.90
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Strategic Management of Festivals and Events 2nd Edition

$74.90 $71.50

This text takes a strategic management approach to understanding events, using cases or examples drawn predominantly from Asia, Australia and Europe. This approach focuses on events in terms of their purpose and strategic goals, including but not limited to their relationship with destination image and tourism and links with social capital and community development. The text incorporates current theoretical and methodological developments related to festivals and events research.

Issues examined include the early concept stage of events; understanding the meaning of events for key stakeholders; strategic planning and analysis; decision-making for events; and monitoring and evaluation of events. Topical areas are highlighted, including the growth in green events, the strategic use of an events strategy to encourage tourism , the advantages and disadvantages of bidding for global mega-events, the nexus between popular culture and events and the use of events to build national and community identity.

It is aimed at a 2nd or 3rd year undergraduate student who has some management knowledge or background and is looking to study events as an important and growing industry, which needs to be considered from a strategic management context.

This customised eBook has been created with the content you need for your studies. Due to the process used to produce this customised eBook, it doesn’t offer the same functionality available in other Cengage eBooks, including read aloud and copy text.