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Evergreen: A Guide to Writing with Readings

$235.00 $171.90

With carefully crafted instruction, engaging student models, and plentiful practice exercises, this best-selling text continues to provide the most effective paragraph-essay level writing instruction available. EVERGREEN is structured around Susan Fawcett’s proven MAP (model-analysis-practice) format — a guiding pedagogy featuring minimal inductive instruction followed by varied practice designed to improve students’ confidence and learning outcomes. Known for its superior essay coverage, EVERGREEN demonstrates each of the nine rhetorical patterns with two student sample essays (one in the third person, and one in the first person), and a graphic organizer. The Eleventh Edition includes a new chapter focused on active reading strategies; more explanation of and practice for writing effective thesis statements; updated information about research and citing sources; and nine new high-interest readings in a variety of modes, with new post-reading questions and assignments. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Bird by bird

$29.50
“Thirty years ago my older brother, who was ten years old at the time, was trying to get a report on birds written that he’d had three months to write. It was due the next day. We were out at our family cabin in Bolinas, and he was at the kitchen table close to tears, surrounded by binder paper and pencils and unopened books on birds, immobilized by the hugeness of the task ahead. Then my father sat down beside him, put his arm around my brother’s shoulder, and said, ‘Bird by bird, buddy. Just take it bird by bird.'””Superb writing advice… hilarious, helpful and provocative.” — “New York Times Book Review.”

“A warm, generous and hilarious guide through the writer’s world and its treacherous swamps.” — “Los Angeles Times.”

“A gift to all of us mortals who write or ever wanted to write… sidesplittingly funny, patiently wise and alternately cranky and kind — a reveille to get off our duffs and start writing “now,” while we still can.” — “Seattle Times.”

About the Author

Anne Lamott is the New York Times bestselling author of Help, Thanks, Wow; Small Victories; Stitches; Some Assembly Required; Grace (Eventually); Plan B; Traveling Mercies; Bird by Bird; Operating Instructions, and the forthcoming Hallelujah Anyway. She is also the author of several novels, including Imperfect Birds and Rosie. A past recipient of a Guggenheim Fellowship and an inductee to the California Hall of Fame, she lives in Northern California.

Reviews

“Superb writing advice… hilarious, helpful and provocative.” — New York Times Book Review. “A warm, generous and hilarious guide through the writer’s world and its treacherous swamps.” — Los Angeles Times. “A gift to all of us mortals who write or ever wanted to write… side splittingly funny, patiently wise and alternately cranky and kind — a reveille to get off our duffs and start writing now, while we still can.” — Seattle Times. “Superb writing advice… hilarious, helpful and provocative.” — New York Times Book Review. “A warm, generous and hilarious guide through the writer’s world and it streacherous swamps.” — Los Angeles Times. “A gift to all of us mortals who write or ever wanted to write…side splittingly funny, patiently wise and alternately cranky and kind — a reveille to get off our duffs and start writing now, while we still can.” — Seattle Times.” ” Superb writing advice… hilarious, helpful and provocative.” — “New York Times Book Review,” ” A warm, generous and hilarious guide through the writer’s world and its treacherous swamps.” — “Los Angeles Times,” ” A gift to all of us mortals who write or ever wanted to write… side splittingly funny, patiently wise and alternately cranky and kind — a reveille to get off our duffs and start writing “now,” while we still can.” — “Seattle Times,”

The Little, Brown Handbook,Global Edition,13th Edition

$67.30

For courses in English Composition.
This version of The Little, Brown Handbook has been updated to reflect the 8th Edition of the MLA Handbook (April 2016)*

The gold standard of handbooks–unmatched in accuracy, currency, and reliability
The Little, Brown Handbook is an essential reference tool designed to help readers find the answers they need quickly and easily. While keeping pace with rapid changes in writing and its teaching, it offers the most comprehensive research and documentation available–with grammar coverage that is second to none.

With detailed discussions of critical reading, media literacy, academic writing, and argument, as well as writing as a process, writing in the disciplines, and writing beyond the classroom, the 13th Edition of this handbook addresses writers of varying experience and in varying fields.

* The 8th Edition introduces sweeping changes to the philosophy and details of MLA works cited entries. Responding to the “increasing mobility of texts,” MLA now encourages writers to focus on the process of crafting the citation, beginning with the same questions for any source. These changes, then, align with current best practices in the teaching of writing which privilege inquiry and critical thinking over rote recall and rule-following.

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Winning the Publications Game: The smart Way to Write your Paper and Get it Published

The publications game can seem tricky: knowing where to start, how to plan and draft a paper, who to pitch it to and how to present it can appear difficult enough. With the advent of e-publishing and ever-tougher regulatory frameworks surrounding research, the picture can seem even more intimidating.

In this classic guide, Tim Albert demystifies the process of getting research published in his characteristically clear and engaging style. From the initial brief to final manuscript and beyond, all is explained in jargon-free, no-nonsense and encouraging terms, providing indispensable guidance to clinicians, scientists and academics in giving their research the platform it deserves.

Features

Concentrates on how to write a paper rather than describing what the author should put in a paper
Offers no-nonsense advice
Provides inspiration for the novice and encouragement to the disillusioned
Draws on the author’s extensive practical experience of helping doctors and other health professionals around the world to develop their writing and editing skills

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Writing Guidelines for Business Students 5th Edition

This text is a concise yet comprehensive reference for all business students and covers the various forms of writing they are required to produce, from note-taking to essays and reports.

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Business English 11th Edition

BUSINESS ENGLISH, 11th Edition, by Mary Ellen Guffey and Carolyn Seefer helps students become successful communicators in any business arena with its proven grammar instruction and supporting in-text and online resources. The perennial leader in grammar and mechanics texts, the 11th edition of BUSINESS ENGLISH uses a three-level approach to break topics into manageable units, letting students identify and hone the most critical skills and measure their progress along the way. Packed with insights from more than thirty years of classroom experience in business communications, BUSINESS ENGLISH also includes access to the premier website and its many resources for building language skills.

About the Author

Carolyn M. Seefer earned her undergraduate business degree and business education teaching credential from the University of Georgia and her MBA from John F. Kennedy University, where she graduated at the top of her class. She has been teaching business courses at the college level for almost 30 years. Since 1996, she has served as professor in the Business Administration Department of Diablo Valley College, a large community college in the San Francisco Bay Area. In addition to teaching a variety of business courses at Diablo Valley College, Professor Seefer is faculty advisor for Phi Beta Lambda, the DVC business club; is a member of the college Scholarship Committee; is her department’s Academic Senate representative; serves as a mentor to new faculty; and is involved in developing procedures and guidelines for online teaching. She also recently took part in the college study abroad program, where she had the opportunity to teach in Florence, Italy, for a semester. In addition, Professor Seefer is an active member of the Association for Business Communication and has presented numerous times at ABC’s annual conventions. Professor Seefer, who places great emphasis on student learning and achievement, has been named Teacher of the Year at three different colleges. She was most recently selected as the 2008-2009 Teacher of the Year for the Contra Costa Community College District. A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

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Web Content: A Writer’s Guide

The explosion of electronic sources, whether in the form of news, commentary, sales and marketing, or information, has created boundless opportunities for producing content. Whether you’re an entrepreneur with a start-up business who needs a website, an executive who uses social media to connect with various stakeholders, or a content provider blogging about topical issues, you’ll need to know how to write for the web and address the unique environment of the digital world. This book will help you produce web content that generates results. Writing for the screen differs from writing for a printed page, and those who use the web to communicate in any genre ads, articles, blogs, email blasts, newsletters, social media, or websites must be aware of rhetorical considerations unique to writing for the web. This concise, easy-to-follow guide takes you through the underlying principles including web reader habits and the challenges of producing content across multi-platform formats. It also addresses web writing style and topics such as conciseness, tone, level of formality, and other writing techniques. Design as it pertains to the writer is also discussed. Finally, the book focuses on how to compose specific types of web content and provides useful ‘how to’ guides covering the most commonly used genres.

About the Author

Janet Mizrahi is a continuing lecturer in the Writing Program at the University of California, Santa Barbara.

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Business English 12th Edition

Improve your professional language skills with the proven grammar instruction and supporting in-text and online resources found in BUSINESS ENGLISH, 12E by Mary Ellen Guffey and Carolyn Seefer. The perennial leader in grammar and mechanics books, BUSINESS ENGLISH uses a three-level approach to divide topics into manageable units that help you hone the critical skills you need. Packed with insights from the authors’ more than 60 years of combined classroom experience, this edition is the only text on the market that provides prompt feedback with answers and explanations so that you know immediately if you have answered correctly. Chapter review quizzes and PowerPoint(R) review slides help you develop strong language skills so that you can perform confidently in today’s digital classroom and tomorrow’s workplace.

About the Author

Carolyn M. Seefer earned her undergraduate business degree and business education teaching credential from the University of Georgia and her MBA from John F. Kennedy University, where she graduated at the top of her class. She has been teaching business courses at the college level for almost 30 years. Since 1996, she has served as professor in the Business Administration Department of Diablo Valley College, a large community college in the San Francisco Bay Area. In addition to teaching a variety of business courses at Diablo Valley College, Professor Seefer is faculty advisor for Phi Beta Lambda, the DVC business club; is a member of the college Scholarship Committee; is her department’s Academic Senate representative; serves as a mentor to new faculty; and is involved in developing procedures and guidelines for online teaching. She also recently took part in the college study abroad program, where she had the opportunity to teach in Florence, Italy, for a semester. In addition, Professor Seefer is an active member of the Association for Business Communication and has presented numerous times at ABC’s annual conventions. Professor Seefer, who places great emphasis on student learning and achievement, has been named Teacher of the Year at three different colleges. She was most recently selected as the 2008-2009 Teacher of the Year for the Contra Costa Community College District. A dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 35 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University; a master’s degree from the University of Illinois; and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College, and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION, and BUSINESS ENGLISH. Each updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of the Business and Professional Communication Quarterly and the Journal of Business Communication, publications of the Association for Business Communication. She also participates in national meetings, sponsors business communication awards, and is committed to promoting excellence in business communication pedagogy and the development of student writing skills.

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HOW 14: A Handbook for Office Professionals, Spiral bound Version 14th Edition

Teach current and future professionals the business communication skills they need for success with HOW 14: A HANDBOOK FOR OFFICE PROFESSIONALS. Since 1975, HOW and its subsequent editions have been recognized as the leading reference source for business writers, office personnel, and students. Each new edition addresses the most recent changes in today’s language and the latest developments in the business environment. This easy-to-understand reference manual is invaluable for any professional in organizational operations. HOW 14 offers detailed and precise direction for writing, formatting, and transmitting effective communications as well as effectively utilizing social media. Unlike other reference books, HOW 14 is specifically designed to serve as a convenient resource and learning guide for writing style, grammar, mechanics, and modern technologies in today’s business or office environment. This book is ideal as a stand-alone reference or as a supplement in your course.

About the Author

James Clark earned a B.S. and an M.S. degree from the University of Southern California. He was a professor of business at Pasadena City College for 11 years and subsequently served as dean of the Business Division for 17 years. Before joining the Pasadena City College staff, James Clark was an assistant professor at California State University, Los Angeles, and a teacher at Burbank and La Puente High Schools. He also taught part-time in the extension programs at UCLA and USC. Besides holding memberships and offices in professional organizations such as the California Business Education Association, the National Business Education Association, Delta Pi Epsilon, and The Association for Business Communication, James Clark has conducted a number of communication seminars for the Culinary Union, the American Right of Way Association, Caltrans, the Canadian Right of Way Association, the Los Angeles Executive Training Program, and several large legal firms. He also has authored several articles on business communication. His most recent writing endeavors are two coauthored projects: HOW 12: A HANDBOOK FOR OFFICE PROFESSIONALS, 12e, and POWER: PROFESSIONAL WRITER’S ELECTRONIC RESOURCE published by Cengage South-Western. Other published college texts include CLARKS’ ONLINE REFERENCE MANUAL (South-Western College Publishing); A HANDBOOK FOR BUSINESS PROFESSIONALS (Wadsworth Publishing Company); LANGUAGE AND WORD PROCESSING APPLICATIONS (Glencoe/McGraw-Hill); UNIVERSAL TRANSCRIPTION (PWS-KENT Publishing Company); and COLLEGE BUSINESS MACHINES (Gregg/McGraw-Hill). Lyn Clark is currently a professor of business in the Computer Applications and Office Technologies Department at Los Angeles Pierce College, where she has been serving as department chair since 2001. Notable college recognitions include the Professor of the Month Award and the Pierce College Foundation American Spirit Award. Dr. Clark earned her B.S., M.A., and Ed.D. degrees from UCLA. Besides holding memberships in Delta Pi Epsilon, the National Business Education Association, the California Business Education Association, Theta Alpha Delta, and The Association for Business Communication, Dr. Clark has held a series of offices in several of these professional organizations. She also served as community college program director for two NBEA conventions and program chair or cochair for three CBEA conferences. Dr. Clark has conducted numerous workshops nationwide on methods of teaching business English and communication, computer applications, and voice input. She has written articles for business education periodicals and is the author or coauthor of six business texts: BUSINESS ENGLISH AND COMMUNICATION, 8th Edition, LANGUAGE AND WORD PROCESSING APPLICATIONS, and VOICE RECOGNITION WITH SOFTWARE APPLICATIONS published by Glencoe/McGraw-Hill; UNIVERSAL TRANSCRIPTION published by PWS-KENT Publishing Company; HOW 12: A HANDBOOK FOR OFFICE PROFESSIONALS, 12th Edition, published by South-Western College Publishing; and A HANDBOOK FOR BUSINESS PROFESSIONALS published by Wadsworth Publishing Company. She is also the coauthor of CLARKS’ ONLINE REFERENCE MANUAL and PoWER: PROFESSIONAL WRITER’S ELECTRONIC RESOURCE (South-Western College Publishing).

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GEN1017 Critical Reasoning Skills

$22.30
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What Is Good Writing?

There was a time when good writing would be defined simply by adverting to a few literary classics. That kind of strategy is less helpful these days, when so many different styles and voices clamor for attention. What Is Good Writing? sets the terms for a contemporary debate on writing achievement by drawing on empirical research in linguistics and the other cognitive sciences that shed light on the development of fluency in language generally. The utility of defining good writing as fluent writing in this sense – on a par with the typical fluency in speech attained by normal adults – is demonstrated by the progress it permits in evaluating the success of current writing programs in school and university, which for the most part have proved unable to deliver writing assessments that are both valid and reliable. What Is Good Writing? indicates an alternative approach that rests on a more scientific footing and shows why reading is key and why standard composition programs are so often seen to fail.

About the Author

Geoffrey J. Huck teaches in the Writing Department at York University in Toronto. He is coauthor of Ideology and Linguistic Theory: Noam Chomsky and the Deep Structure Debates and coeditor of Syntax and Semantics 20: Discontinuous Constituency. He also writes mystery novels under the pen name Morty Guggenmoose.

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Introduction to Critical Writing

Your course instructor has developed this customized textbook in conjunction with McGraw-Hill to provide you with the exact resources you need for your course. This McGraw-Hill Custom Publication is a high quality textbook:

-Tailored to contain the specialized content required for your course.
-Compiled by your instructors from McGraw-Hill's extensive content database.
-Produced by McGraw-Hill with a commitment to quality, flexibility and service.

This book is a fast, affordable and effective solution for all your course needs. The perfect resource for you and your instructor.

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