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Financial Accounting, 6th Edition presents accounting in a cutting-edge interactive digital format designed to motivate students by taking the road blocks out of self-study and to facilitate mastery though drill-and-skill practice.
Available as a full-colour printed textbook with an interactive eBook code, this text enables every student to master concepts and succeed in assessment, and supports lecturers with an extensive and easy-to-use teaching and learning package.
[E-BOOK] Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 5th Global Edition$64.00
Create profitable brand strategies by building, measuring, and managing brand equity
Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today’s consumers.
A History of Psychology places social, economic, and political forces of change alongside psychology’s internal theoretical and empirical arguments, illuminating how the external world has shaped psychology’s development, and, in turn, how the late twentieth century’s psychology has shaped society. Featuring extended treatment of important movements such as the Enlightenment and the Scientific Revolution, the textbook approaches the material from an integrative rather than wholly linear perspective. The text carefully examines how issues in psychology reflect and affect concepts that lie outside the field of psychology’s technical concerns as a science and profession.
This new edition features expanded attention on psychoanalysis after its founding as well as new developments in cognitive science, artificial intelligence, and behavioral economics. Throughout, the book strengthens its exploration of psychological ideas and the cultures in which they developed and reinforces the connections between psychology, modernism, and postmodernism. The textbook covers scientific, applied, and professional psychology, and is appropriate for higher-level undergraduate and graduate students.
The book is organized into a logical four-part framework to facilitate understanding of the individual disorders and mastery of the material overall.
The authors’ in-depth coverage of the role of the normal developmental process in understanding each disorder, as well as their close attention to important sex and cultural differences in the expression, determinants, and outcomes of child and adolescent disorders, promote greater understanding.
Table of Content
Part I: UNDERSTANDING ABNORMAL CHILD PSYCHOLOGY.
1. Introduction to Normal and Abnormal Behavior in Children and Adolescents.
2. Theories and Causes.
4. Assessment, Diagnosis, and Treatment.
Part II: NEURODEVELOPMENTAL DISORDERS.
5. Intellectual Disability (Intellectual Developmental Disorder).
6. Autism Spectrum Disorder and Childhood-Onset Schizophrenia.
7. Communication and Learning Disorders.
8. Attention-Deficit/Hyperactivity Disorder (ADHD).
Part III: BEHAVIORAL AND EMOTIONAL DISORDERS.
9. Conduct Problems.
10. Depressive and Bipolar Disorders.
11. Anxiety and Obsessive–Compulsive Disorders.
12. Trauma- and Stressor-Related Disorders.
Part IV: PROBLEMS RELATED TO PHYSICAL AND MENTAL HEALTH.
13. Health-Related and Substance-Use Disorders.
14. Feeding and Eating Disorders.
For courses in Abnormal Psychology A comprehensive overview of abnormal psychology, with DSM-5 coverage throughout Abnormal Psychology provides a comprehensive and engaging introduction to the primary psychological disorders studied within the discipline. Maintaining a focus on the individuals at the heart of the study of abnormal psychology, the authors employ a biopsychosocial approach that helps students achieve an understanding of the holistic context in which abnormalities of behavior occur. In addition to the contributions of new co-author Matthew Nock, the Seventeenth Edition has been extensively updated to reflect DSM-5 diagnostic categories, classifications, and criteria. MyPsychLab(R) not included. Students, if MyPsychLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyPsychLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyPsychLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results.
Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Students, if interested in purchasing this title with MyPsychLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
Advance in Academic Writing 2: Intergrating Research, Critical Thinking, Academic Reading And Writing (with my eLab access)$77.00
Advance in Academic Writing is a comprehensive coursebook that prepares students for success in their college and university studies. In each chapter, students read authentic academic texts and develop key analytic skills around the texts. Advance explains in detail a range of different academic writing processes that will help students succeed.
Thoroughly updated with the latest research, Gravetter/Wallnau/Forzano/Witnauer’s ESSENTIALS OF STATISTICS FOR THE BEHAVIORAL SCIENCES, 10th Edition delivers straightforward instruction, unrivaled accuracy, hands-on learning tools and a wealth of real-world examples and illustrations. Giving extra focus to difficult topics, the authors take time to explain statistical procedures so that students can go beyond memorizing formulas and begin gaining a conceptual understanding. Integrated applications reinforce concepts, ensuring that even students with a weak background in mathematics can fully grasp statistics. As a result, readers become savvy consumers of information. A complete supplements package — including the MindTap digital learning experience with the Aplia online homework tool — supports instructors with class preparation, testing and the ability to customize learning paths and content to maximize student success.
Packed with hands-on applications, Babbie’s THE PRACTICE OF SOCIAL RESEARCH, 15th Edition, equips your students with the tools they need to practically apply research concepts as both researchers and consumers. Known as the “gold standard” for research methods, the text delivers a comprehensive, straightforward introduction to the field of research as practiced by social scientists. Dr. Babbie emphasizes the research process by showing students how to design and construct projects, introducing the various observation modes in use today. The new edition includes “What do you think?” puzzles that immediately draw students into chapter concepts. General Social Survey data is updated throughout while new coverage includes the global use of social research, the emerging role of big data, demographic analysis and more.
Air Transportation: A Management Perspective by John Wensveen is a proven textbook that offers a comprehensive introduction to the theory and practice of air transportation management. In addition to explaining the fundamentals, the book transports the reader to the leading edge of the discipline, using past and present trends to forecast future challenges and opportunities the industry may face, encouraging the reader to really think about the decisions a manager implements. Written in an easy-to-read, easy-to-understand style, the Eighth Edition modernizes the text focusing on newly emerging management trends, innovative technology, and an increased emphasis on global changes in the industry that will change the future of aviation. New and updated material has been added throughout the text including mini case examples and supplemental presentation materials for each chapter. Air Transportation: A Management Perspective is suitable for almost all aviation programs that feature business and management. Its student-friendly structure and style make it highly suitable for modular courses and distance-learning programs, or for self-directed study and continuing personal professional development.
Publisher’s Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.
THE MOST COMPLETE, UP-TO-DATE GUIDE TO THE MANAGEMENT AND OPERATION OF AIRPORTSFully revised for the latest FAA, ICAO, and IATA standards and regulations, Airport Operations, Third Edition, provides proven strategies and best practices for efficiently managing airport functions. This in-depth resource offers a broad perspective on the privatization of air transport worldwide. To reflect theevolution of regulatory guidance, two new chapters have been added to address safety management systems and airport operations control centers. New informationon the latest trends, including security, environmental impact control, and emerging technologies, is also included. Authoritative yet accessible, this practical reference is ideal for aviation educators, students, airport personnel, airport planners and designers, and aviation managers at all levels.
* The airport as an operational system * Airport peaks and airline scheduling * Airport noise control * Aircraft operating characteristics * Operational readiness * Ground handling * Baggage handling * Passenger terminal operations * Airport security * Cargo operations * Airport technical services * Airport aircraft emergencies * Airport access * Operational administration * Airport safety management systems * Airport operations control centers * The airport operations manual * Sustainable development and environmental capacity of airports