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Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

$74.90 $63.90

The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business. This new edition more than 50% new and revised is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.
* Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems * Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately * Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more * Provides best practices for performing data mining using simple tools such as Excel Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.

Ebook The Labor Relations Process: A Partnership Approach to Creating Strategic Competitive Advantage 2nd Edition

$51.50

The Labor Relations Process: A Partnership Approach to Creating Strategic Competitive Advantage, Second Edition gives us insight into managing both unionized and non-unionized employees. In the competitive global Business environment, labor relations management plays a critical role in determining not only a company’s competitiveness but also that of an industry, a city, and a country. Users of this book have the opportunity to look at real cases of successful labor relations processes and explore the possibility of adopting at least some of the practices that have been proven to be effective in at least one context.

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Employment Relations in Singapore 5th Edition

$54.90 $51.90

This book covers major issues in employment relations in Singapore using a tripartite model based on Dunlop’s conceptual framework. It is written mainly for students who need to know the basic issues in employment relations. Human resource managers, trade unionists, trainers and public administrators will also find it a useful reference.

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PNIE Experiential Approach to Organization Development 8th International Edition

$75.90 $72.00

For courses in Organization Development, Organizational Behavior and Organizational Change. A conceptual and experiential approach to understanding organizational development. With a focus on the development of students’ interpersonal skills,Experiential Approach to Organization Development provides a comprehensive, realistic, innovative, and practical introduction to the field. The eighth edition presents new and revised information to help keep course material fresh and relevant.

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Storytelling with Data : A Data Visualization Guide for Business Professionals

$60.00 $51.00

Don’t simply show your data tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You’ll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don’t make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story.
Specifically, you’ll learn how to: * Understand the importance of context and audience * Determine the appropriate type of graph for your situation * Recognize and eliminate the clutter clouding your information * Direct your audience’s attention to the most important parts of your data * Think like a designer and utilize concepts of design in data visualization * Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data Storytelling with Data will give you the skills and power to tell it!

The Labor Relations Process: A Partnership Approach to Creating Strategic Competitive Advantage 2nd Edition

$72.90

The Labor Relations Process: A Partnership Approach to Creating Strategic Competitive Advantage, Second Edition gives us insight into managing both unionized and non-unionized employees. In the competitive global Business environment, labor relations management plays a critical role in determining not only a company’s competitiveness but also that of an industry, a city, and a country. Users of this book have the opportunity to look at real cases of successful labor relations processes and explore the possibility of adopting at least some of the practices that have been proven to be effective in at least one context.