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Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.
“Bridget Jones’s Diary” is the devastatingly self-aware, laugh-out-loud account of a year in the life of a thirty-something Singleton on a permanent doomed quest for self-improvement. Caught between the joys of Singleton fun, and the fear of dying alone and being found three weeks later half eaten by an Alsatian; tortured by Smug Married friends asking, “How’s your love life?” with lascivious, yet patronizing leers, Bridget resolves to: reduce the circumference of each thigh by 1.5 inches, visit the gym three times a week not just to buy a sandwich, form a functional relationship with a responsible adult and learn to program the VCR. With a blend of flighty charm, existential gloom, and endearing self-deprecation, “Bridget Jones’s Diary” has touched a raw nerve with millions of readers the world round. Read it and laugh–before you cry, “Bridget Jones is me!”
About the Author
Helen Fielding, a journalist and a novelist, is the author of three Bridget Jones novels, including Bridget Jones s Diary, Bridget Jones: The Edge of Reason, andBridget Jones: Mad About the Boy. Her other novels include Cause Celeb and Olivia Joules and the Overactive Imagination. She also co-wrote the screenplays for the blockbuster movie adaptations of the first two Bridget Jones books as well as for the forthcoming Working Titles film Bridget Jones’s Baby (in theaters September 2016); which she is also an executive producer. Follow her on Twitter @bridgetjoneshf.”
A new entry in the Longman World History Series, Environmentalism: A Global History is perfect for professors who want to assign short topical paperbacks which explore global issues and movements in their world history classes. This volume will fit into the second half of World History courses which typically cover the period from 1500 to the present century. Environmentalism: A Global History is the first genuinely global history of environmentalism. Written by one of the foremost thinkers on ecological issues relating to South Africa, Guha has become one of the more provocative and perceptive commentators on environmentalism in its cross-cultural and global dimensions. Students will find this new text to be a lively and engaging study of ideas and debates that are central to our lives in the twentieth-first century.
Observers often note the glaring contrast between China’s stunning economic progress and stalled political reforms. Although sustained growth in GNP has not brought democratization at the national level, this does not mean that the Chinese political system has remained unchanged. At the grassroots level, a number of important reforms have been implemented in the last two decades.
This volume, written by scholars who have undertaken substantial fieldwork in China, explores a range of grassroots efforts–initiated by the state and society alike–intended to restrain arbitrary and corrupt official behavior and enhance the accountability of local authorities. Topics include village and township elections, fiscal reforms, legal aid, media supervision, informal associations, and popular protests. While the authors offer varying assessments of the larger significance of these developments, their case studies point to a more dynamic Chinese political system than is often acknowledged. When placed in historical context–as in the Introduction–we see that reforms in local governance are hardly a new feature of Chinese political statecraft and that the future of these experiments is anything but certain.
Addressing the growing global concern for sustainable engineering, Materials and the Environment, 2e is the only book devoted exclusively to the environmental aspects of materials. It explains the ways in which we depend on and use materials and the consequences these have, and it introduces methods for thinking about and designing with materials within the context of minimizing environmental impact. Along with its noted in-depth coverage of material consumption, the material life-cycle, selection strategies, and legislative aspects, the second edition includes new case studies, important new chapters on Materials for Low Carbon Power and Material Efficiency, all illustrated by in-text examples and expanded exercises. This book is intended for instructors and students as well as materials engineers and product designers who need to consider the environmental implications of materials in their designs. Introduces methods and tools for thinking about and designing with materials within the context of their role in products and the environmental consequences Contains numerous case studies showing how the methods discussed in the book can be applied to real-world situations Includes full-color data sheets for 40 of the most widely used materials, featuring such environmentally relevant information as their annual production and reserves, embodied energy and process energies, carbon footprints, and recycling data New to this edition: New chapter of Case Studies of Eco-audits illustrating the rapid audit method New chapter on Materials for Low Carbon Power examines the consequences for materials supply of a major shift from fossil-fuel based power to power from renewables New chapter exploring Material Efficiency, or design and management for manufacture to provide the services we need with the least production of materials Recent news-clips from the world press that help place materials issues into a broader context.are incorporated into all chapters End-of-chapter exercises have been greatly expanded The datasheets of Chapter 15 have been updated and expanded to include natural and man-made fibers
About the Author
Hal R. Varian is the chief economist at Google.
Learn On-Demand TV, DVRs, Music, Games, Books, and More! With My Digital Entertainment for Seniors, you’ll discover easy ways to access and experience entertainment using today’s technology, without getting confused or bogged down with techno-babble-and without spending a fortune. This easy-to-follow guide covers all aspects of entertainment-movies, TV shows, radio, music, newspapers and magazines, books, and more-whether you’re using a computer, mobile device, or other technology. Specifically, you’ll: * Get acquainted with all forms of digital entertainment that are available in everyday life, including on-demand TV shows, movies, music and radio programming, podcasts, eBooks and audiobooks, digital editions of newspapers and magazines, YouTube videos, and interactive games.Discover the difference between streaming and downloading content from the Internet to your computer or mobile device.* Learn what equipment you’ll need and how to use this equipment, no matter how tech-savvy you are-or aren’t.* Find out how to watch, listen to, and read what you want, when you want it, on your TV, desktop computer, notebook computer, smartphone, tablet, eBook reader, or gaming console.* Learn what types of entertainment are available to use on eBook readers, digital video recorders, digital music players, high-definition television sets, cable/satellite TV service providers, what types of entertainment are readily available via the Internet, and how to use your computer, smartphone or tablet as an entertainment device.* Find ways to stay safe and protect yourself from identity theft or online crime when surfing the Internet, shopping online, playing games, doing online banking, and handling other Internet-related tasks.
About the Author
Jason R. Rich (www.jasonrich.com) is an accomplished author, journalist, andphotographer. Some of his recently published books include iPad and iPhoneTips and Tricks, Fifth Edition (Que), My Digital Photography for Seniors (Que), Apple Watch and iPhone Fitness Tips and Tricks (Que), and My GoPro Hero Camera (Que). As a photographer, Jason’s work continues to appear in conjunction with his articles published in major daily newspapers, national magazines, and online, as well as in his various books. He also works with professional actors, models, and recording artists to develop their portfolios and take their headshots, and continues to pursue travel and animal photography. Through his work as an enrichment lecturer, he often offers digital photography workshops and technology-related classes aboard cruise ships operated by Royal Caribbean, Princess Cruises Lines, Carnival Cruise Lines, and Celebrity Cruise Lines, as well as through adult education programs in the New England area. Please follow Jason R. Rich on Twitter (@JasonRich7) and Instagram (@JasonRich7).
My Health Technology for Seniors is the first easy guide to today’s revolutionary health technologies. Learn to use your computer, smartphone, and other devices to manage your health and get help when you need it. Whether it’s sleep, exercise, diet, heart health, diabetes, or asthma, this book shows you how to stay healthier, happier, and in charge of your life. With step-by-step instructions, full-color screen shots, and an easy-to-read design, this shows you how to: * Succeed at eating right and staying fit with help from new technologies that are fun and easy * Sleep better and manage stress more effectively * Manage chronic conditions and save money on medications and costly medical procedures * Transform your smartphone into a powerful glucose monitor, blood pressure monitor, and medication usage tracker for asthma and COPD management * Track, protect, and improve your heart health * Use in-home technology to stay safer and prepare for emergencies * Get valuable advice and support from online communities * Choose online health resources you can trust * And much more.
About the Author
Lonzell Watson, recently honored by the University of Kentucky’s 2014-15 College of Communication and Information Outstanding Alumnus Award, has been fascinated with technology ever since he disassembled his first Commodore 64 computer in grade school and then attempted to put it back together. He went on to work a 100-mile paper route for an entire year, just to buy his first Apple computer, and he has been writing about technology ever since. Lonzell helped pay his way through college making house calls to individuals who were 50 years of age and older, helping them learn how to use common software programs, how to use their hardware, how to buy new computers, and even helping them set up home networks. Lonzell went on to work as an IT consultant for clients including the J. Peterman Company, Time Warner Communications, and Verizon Wireless. Lonzell is the award-winning author of Teach Yourself Visually iPad, for which he won the 2010 International Award of Excellence from the Society for Technical Communication. This work also earned Lonzell the Distinguished Technical Communication award and Best of Show 2010 from the STC. Lonzell was also presented the Award of Excellence for Teach Yourself Visually iPhoto ’09 in 2009. He is the author of other popular titles, including My Samsung Galaxy Tab, My Amazon Fire Phone, Teach Yourself Visually iPad 2, My HTC EVO 3D, the Canon VIXIA HD Digital Field Guide, Final Cut Pro 6 for Digital Video Editor’s Only, and Teach Yourself Visually Digital Video. Currently, Lonzell is the owner of Creative Intelligence LLC, an instructional design and technical writing company, whose courseware is being used to train the CIA, FBI, NASA, and all branches of the U.S. Armed Forces. With a master’s degree in Instructional Design and Development, Lonzell has taught Digital Asset Creation to graduate students at Bellevue University, has been a frequent contributor to StudioMonthly.com, and an author for one of the leading online learning companies, Lynda.com. Lonzell’s writing has been syndicated, with hundreds of published tutorials and tips that help demystify consumer electronics and software. Find out more at the author’s website: www.creativeintel.com
This text shows how managers can use the balanced scorecard technique to mobilize their employees and fulfil the company’s mission. The authors demonstrate how senior executives in industries such as banking, oil and retailing are using the technique to evaluate current performance and target future performance based on financial and non-financial criteria such as customer satisfaction, internal processes and employee learning, and growth.
About the Author
Robert S. Kaplan is the Arthur Lowes Dickinson Professor of Accounting at the Harvard Business School. David P. Norton is the president of Renaissance Solutions, Inc. They are the authors of three seminal Harvard Business Review articles on the Balanced Scorecard.
“The Bhagavad Gita” is an early epic poem that recounts the conversation between Arjuna the warrior and his charioteer Krishna, the manifestation of God. In the moments before a great battle, the dialogue sets out the important lessons Arjuna must learn to change the outcome of the war he is to fight, and culminates in Krishna revealing to the warrior his true cosmic form, counselling him to search for the universal perfection of life. Ranging from instructions on yoga postures to dense moral discussion, the Gita is one of the most important Hindu texts, as well as serving as a practical guide to living well.
About the Author
Laurie L. Patton, is Winship Distinguished Research Professor and Chairperson (1996). She earned her B.A. from Harvard University and her Ph.D. from the University of Chicago. For several years during the last two decades she has made her Indian home in Pune, Maharashtra. Her scholarly interests are in the interpretation of early Indian ritual and narrative, comparative mythology, literary theory in the study of religion, and women and Hinduism in contemporary India. Laurie L. Patton, Winship Distinguished Research Professor and Chairperson (1996). She earned her B.A. from Harvard University and her Ph.D. from the University of Chicago. For several years during the last two decades she has made her Indian home in Pune, Maharashtra. Her scholarly interests are in the interpretation of early Indian ritual and narrative, comparative mythology, literary theory in the study of religion, and women and Hinduism in contemporary India.
“A book that translates, and transcends, the eternal question of home, belonging, family, identity.” —Star Tribune (Minneapolis) My name is Jeong Kyong-Ah. My ancestry includes landowners, scholars, and government officials. I have six siblings. I am a citizen of the Republic of Korea. I come from a land of pear fields and streams, where people laugh loudly and honor their dead. Halfway around the world, I am someone else. Jane Jeong Trenka and her sister Carol were adopted by Frederick and Margaret Brauer and raised in the small, homogeneous town of Harlow, Minnesota—a place “where the sky touches the earth in uninterrupted horizon . . . where stoicism is stamped into the bones of each generation.” They were loved as American children without a past. With inventive and radiant prose that includes real and imagined letters, a fairy tale, a one-act play, crossword puzzles, and child-welfare manuals, Trenka recounts a childhood of insecurity, a battle with a stalker that escalates to a plot for her murder, and an extraordinary trip to Seoul to meet her birth mother and siblings. Lost between two cultures for the majority of her life, it is in Korea that she begins to understand her past and the power of the unspoken language of blood.