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Most organisations consist of multiple business and support units, each populated by highly trained, experienced executives. But often the efforts of individual units are not coordinated, resulting in conflicts, lost opportunities, and diminished performance Robert S. Kaplan and David P. Norton argue that the responsibility for this critical alignment lies with corporate headquarters. In this book, the authors apply their revolutionary Balanced Scorecard management system to corporate-level strategy, revealing how highly successful enterprises achieve powerful synergies by explicitly defining corporate headquarters’ role in setting, coordinating, and overseeing organisational strategy. Based on extensive field research in organisations worldwide, Alignment shows how companies can build an enterprise-level Strategy Map and Balanced Scorecard that clearly articulate the “enterprise value proposition”: how the enterprise creates value above that achieved by individual business units operating alone. The book provides case studies, actionable frameworks, and sample scorecards that show how to align business and support units, boards of directors, and external partners with the corporate strategy and create a governance process that will ensure that alignment is sustained. The next breakthrough in strategy execution from the field’s premier thinkers, Alignment shows how today’s companies can unlock unrealised value from enterprise synergies.
About the Author
Robert S. Kaplan is the Baker Foundation Professor at Harvard Business School. David Norton serves as President of Balanced Scorecard Collaborative/Palladium.
The stories captured in this compelling new collection reveal that US history cannot be understood apart from our relationship to food. Beginning with Native American folktales that document foundational food habits and ending with contemporary discussions about how to obtain adequate, healthful, and ethical nutrition, this volume shows that the quest for food has always been about more than physical nourishment, demonstrating how changing attitudes about issues ranging from patriotism and gender to technology and race all affect how we set our table and satisfy our appetites.
This work contains a rich Caribbean world in poems offered to readers everywhere. Olive Senior’s rich vein of humour can turn wry and then sharp in satire of colour-consciousness, class-consciousness, and racism. But her predominant tone is the verbal equivalent of a pair of wide-open arms. This collection goes down deep, drawing on presences and powers that have shaped the Caribbean and the lives and languages of its people. Olive Senior writes poetry of refreshing candour and craft, and she does so in the ancient figures of the poet – as messenger, maker, and magician. She knows what words can do, and what they have done; and she shows how we live our lives in stories and songs, possessed by what belongs to us. “Gardening in the Tropics” tells of the strange and the familiar, of blessings and curses, of extraordinary characters in everyday situations. It is a wonderful gathering of poems.
In the winter of 1926, when everybody everywhere sees nothing but good things ahead, Joe Trace, middle-aged door-to-door salesman of Cleopatra beauty products, shoots his teenage lover to death. At the funeral, Joe s wife, Violet, attacks the girl s corpse. This passionate, profound story of love and obsession brings us back and forth in time, as a narrative is assembled from the emotions, hopes, fears, and deep realities of black urban life.”
When the original Thai version of Letters from Thailand appeared in Bangkok in 1969, it was promptly awarded the SEATO Prize for Thai Literature. This new English translation reveals it as one of Thailand’s most entertaining and enduring modern novels, and one of the few portrayals of the immigrant Chinese experience in urban Thailand. Letters from Thailand is the story of Tan Suang U, a young man who leaves China to make his fortune in Thailand at the close of World War II, and ends up marrying, raising a family, and operating a successful business. The novel unfolds through his letters to his beloved mother in China. In Tan Suang U’s lively account of his daily life in Bangkok’s bustling Chinatown, larger and deeper themes emerge: his determination to succeed at business in this strange new culture; his hopes for his family; his resentment at how easily his children embrace urban Thai culture at the expense of the Chinese heritage which he holds dear; his inability to understand or adopt Thai ways; and his growing alienation from a society that is changing too fast for him. Botan (pseudonym for Supa Sirising) is a native of Bangkok, born of Chinese parents. She has published more than ten novels. Susan Fulop Kepner has been translating Thai literature for more than 30 years.
Little Women has remained enduringly popular since its publication in 1868, becoming the inspiration for a whole genre of family stories. Set in a small New England community, it tells of the March family: Marmee looks after daughters in the absence of her husband, who is serving as an army chaplain in the Civil War, and Meg, Jo,Beth, and Amy experience domestic trials and triumphs as they attempt to supplement the family’s small income. In the second part of the novel (sometimes known as Good Wives) the girls grow up and fall in love. The novel is highly autobiographical, and in Jo’s character Alcott portrays a strong-minded and independent woman, determined to control her own destiny. The introduction to this edition provides a fascinating history of the Alcotts,and of Louisa Alcott’s own struggles as a writer. ABOUT THE SERIES: For over 100 years Oxford World’s Classics has made available the widest range of literature from around the globe. Each affordable volume reflects Oxford’s commitment to scholarship, providing the most accurate text plus a wealth of other valuable features, including expert introductions by leading authorities, helpful notes to clarify the text, up-to-date bibliographies for further study, and much more.
Winner of the New York Drama Critics Award for Best Musical, 1966
To me the most interesting aspect of the success of Man of La Mancha is the fact that it plows squarely upstream against the prevailing current of philosophy in the theater. That current is best identified by its catch-labels–Theater of the Absurd, Black Comedy, the Theater of Cruelty–which is to say the theater of alienation, of moral anarchy and despair. To the practitioners of those philosophies Man of La Mancha must seem hopelessly naive in its espousal of illusion as man’s strongest spiritual need, the most meaningful function of his imagination. But I’ve no unhappiness about that. & quot; Facts are the enemy of truth, & quot; says Cervantes-Don Quixote. And that is precisely what I felt and meant.& quot; –Dale Wasserman, from the Preface.
For the past two decades, Michael Porter’s work has towered over the field of competitive strategy. On Competition, Updated Edition brings together more than a dozen of Porter’s landmark articles from the Harvard Business Review. Five are new to this edition, including the 2008 update to his classic “The Five Competitive Forces That Shape Strategy,” as well as new work on health care, philanthropy, corporate social responsibility, and CEO leadership. This collection captures Porter’s unique ability to bridge theory and practice. Each of the articles has not only shaped thinking, but also redefined the work of practitioners in its respective field. In an insightful new introduction, Porter relates each article to the whole of his thinking about competition and value creation, and traces how that thinking has deepened over time. This collection is organized by topic, allowing the reader easy access to the wide range of Porter’s work. Parts I and II present the frameworks for which Porter is best known frameworks that address how companies, as well as nations and regions, gain and sustain competitive advantage. Part III shows how strategic thinking can address society’s most pressing challenges, from environmental sustainability to improving health-care delivery. Part IV explores how both nonprofits and corporations can create value for society more effeapplying strategy principles to philanthropy. Part V explores the link between Strategy and Leadership.
About the Author
Michael E. Porter is the Bishop William Lawrence University Professor at Harvard Business School. He is the author of seventeen books and numerous articles.
People make media, media takes up two-thirds of our waking hours, media impacts our lives; it is critical to understand how the media work and why, to grasp the global nature of communication, and to assess media messages to attain media literacy.The Media of Mass Communication, 11eteaches students to understand how the media work and why. The material engages students as both consumers and creators of mass media. Students explore the latest media economic, technological, cultural and political shifts all in historical context. They engage with the coverage of ongoing transformations in mass media as analysts, examining the various ways in which media impacts the world as they hone their media literacy skills. Praised for its dynamic writing style, The Media of Mass Communication, 11e helps students see why the media are in such a tumultuous transition and provides tools for understanding the reshaping of the entire media industry. *Personalize Learning-MyCommunicationLab for Mass Communication delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. With tools such as MediaShare (our video upload and commenting tool), MyOutline, and self-assessments in MyPersonalityProfile, MyCommunicationLab works with students and instructors to personalize the learning experience and make it more effective. *Improve Skill Development and Application- Pedagogical tools including Study Preview; Chapter Wrap-Up, Review Questions; lists of key concepts, terms and people; and Media Sources help students understand central concepts and prepare for the course. Additional activities on MyCommunicationLab.com emphasize skill-building and applications. *Engage Students- Introductory vignettes at the beginning of each chapter provide evocative stories that illustrate important issues about the mass media and provide colorful descriptions about people who contributed significantly to the mass media. “Media People” boxes profile key figures in media industries. New “Media Counterpoints” boxes explore two sides of an issue, presenting the key arguments on controversial topics and providing critical thinking questions designed to help students determine their own positions on each issue. *Explore Examples of contemporary communication-New “Media Tomorrow” boxesaddress the impact of new technologies on media as well as the public’s changing media consumption patterns. Topics range from eyetracking tablet users’ media access to the growth of digital publications and governmental online access policies. *Emphasize Learning Outcomes-“Media Timelines” cast key development in the mass media in a graphic chronology and place media milestones in the larger social context. To help students establish a greater framework for understanding how issues such as culture, democracy, economy, and audience fragmentation in the media, interact with each media industry differently and relate to media literacy, each chapter concludes with a highly visual “Thematic Summary.” *Understand Theory and Research – Students also can access Pearson’s MySearchLab where they can get extensive help on the research process as well as access four databases of credible and reliable source material (for details, please see www.mysearchlab.com ). MySearchLab also contains an AutoCite feature that assists students in the creation of a Works Cited document (using APA, MLA, or Chicago formats), as well as Pearson’s SourceCheck, which encourages students to accurately document and cite their sources. *Support Instructors- A strong supplements package along with activities and assessments in MyCommunicationLab for Mass Communication. ClassPrep, located within MyCommunicationLab, contains videos, lectures, classroom activities, audio clips, and more.
For courses in Retail Buying, Retail Merchandising and Fashion Merchandising. Retail Buying, Ninth Edition, is known for its clear depiction of retail buying, reflecting what buyers face every day in their pursuit of excellence. Focusing on the changes in today’s market, the book addresses topics such as diverse ethnicities and the nuances of purchasing abroad. Contemporary market considerations are highlighted throughout, including chapters on buying for discount operations, using the Internet for product procurement, and methods of analyzing customer demand. With a host of end-of-chapter materials and visual aids, this book continues its tradition of effectively preparing students for their role as professional retail buyers.
Building prototypes and models is an essential component of any design activity. Modern product development is a multi-disciplinary effort that relies on prototyping in order to explore new ideas and test them sufficiently before they become actual products. “Prototyping and Modelmaking for Product Designers” illustrates how prototypes are used to help designers understand problems better, explore more imaginative solutions, investigate human interaction more fully and test functionality so as to de-risk the design process. Following an introduction on the purpose of prototyping, specific materials, tools and techniques are examined in detail, with step-by-step tutorials and industry examples of real and successful products illustrating how prototypes are used to help solve design problems. Workflow is also discussed, using a mixture of hands on and digital tools. A comprehensive modern prototyping approach is crucial to making informed design decisions, and forms a strategic part of a successful designer’s toolkit.
About the Author
Bjarki Hallgrimsson is a practising product development consultant and an Associate Professor at the School of Industrial Design, Carleton University, Ottawa.
This major new edition of Shakespeare’s greatest tragedy of love argues that the play is ultimately Juliet’s. It’s richly illustrated introduction looks at the play’s exceptionally beautiful and complex language and focuses on the figure of Juliet as being at its center. Rene Weis also discusses the play’s critical, stage, and film history, including West Side Story and Baz Lurhmann’s seminal film adaptation. This authoritative edition from a leading scholar gives the reader a penetrating and wide-ranging insight into this ever-popular play. Like every Arden edition, it includes expertly edited play text and on-page commentary notes discussing issues of staging, theme, meaning, and Shakespeare’s use of his sources to give the reader deep and engaging insights into the play.
Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople.
MyMarketingLab for Selling Today is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.
This program will provide a better teaching and learning experience—for you and your students. Here’s how:
Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning.
Help Students Apply Concepts: The Reality Selling Today Videos—which feature eleven role-play scenarios—allow students to assume the role of a salesperson in selling scenarios that are relevant in today’s competitive environment.
Encourage Critical Thinking: Participation in an exciting business entitled Gra Issues provides students with an introduction to a range of real-life ethical dilemmas, and it stimulates in-depth thinking about the ethical consequences of their decisions and actions.
Keep Your Course Current and Relevant: A highly interactive simulated website has been added to this edition.
A manager’s job is getting harder to do. But the central question for all managers the one that separates great managers from the rest is how to get the most from your people. What do you do when your most talented people fall short of their potential, or worse, fall off their game for awhile? How do you inspire a solid contributor to even more stellar performance? How do you find that spark? And turn it into a burning flame? According to best-selling author and psychiatrist, Edward M. Hallowell, MD, it’s all in the brain. Creating that spark and inspiring someone to perform at their highest levels isn’t rocket science; but it is brain science, and it has yet to be codified into a simple and reliable process that all managers can use. Drawing from his expertise helping people reach their full potential and synthesizing the latest research on happiness, brain science, and performance, Hallowell does exactly that he offers a five step process that leads to peak performance. Based on the latest findings in the fast-moving field of high performance research and rooted in the work of Martin Seligman, Dan Gilbert, Marcus Buckingham, Mihaly Csikszentmihalyi, John Ratey, and many other experts in psychology and neuroscience, this book gives managers a simple and coherent framework for getting the best out of people: Selection – how to put people in the right job, and give them the responsibilities that literally make their brains ‘light up’; Connection – how to overcome the powerful forces that disconnect us interpersonally in today’s workplace, and how to restore the positive connections that fuel superior performance; Play – why play is essential to peak performance, and how managers can get it right; Progress – when the pressure is on, how to challenge the right person at the right time; and, Recognition – why reward systems always decrease peak performance, and how managers can finally get this right.
About the Author
Edward M. Hallowell M.D. is a psychiatrist, an instructor at Harvard Medical School, and director of the Hallowell Center for Cognitive and Emotional Health, which serves individuals with emotional and learning problems. He was on the faculty of Harvard Medical School for 20 years. He has written two popular Harvard Business Review articles and authored 13 books, including the national bestseller Driven to Distraction.
What is social policy, and why are welfare systems important? How have they been affected by the global financial crisis? The fourth edition of this well-respected textbook provides an excellent introduction to social policy in the twenty-first century. Expert contributors examine the development, delivery, and implications of welfare, as well as the social and economic context by which it is shaped. With numerous helpful learning features and an attractive two-colour text design it is an ideal starting point for students new to the subject, and for those looking to take their learning further. The fourth edition includes three new chapters on the history and development of social policy, making social policy in a global context, and how to research and write about social policy. It is up-to-date with the coalition government’s social policy agenda, and offers increased coverage of the important issues of equality, gender, ethnicity, migration, globalization and sustainability. Social Policy is also supported by an accompanying Online Resource Centre with the following features: – Updates on recent developments in the field – Searchable glossary – Web links
About the Author
John Baldock is Professor of Social Policy and Pro-Vice Chancellor at the University of Kent Nick Manning is Professor of Social Policy and Sociology and Head of the Institute of Mental Heath at the University of Nottingham Sarah Vickerstaff is Professor of Work and Employment and Deputy Head of the School of Social Policy, Sociology, and Social Research at the University of Kent Lavinia Mitton is Lecturer in Social Policy at the University of Kent
Studying a social science degree? Need to know how to develop your research methods and write up your results more effectively? In the fourth edition of this lively and engaging textbook, Alan Bryman presents students with an updated and all-encompassing guide to the principle techniques and methodology in the field of Social Research. Adopting a coherent and student-friendly format, the book offers an encyclopaedic introduction to social research methodology, and considers a broad range of qualitative and quantitative methods to help students identify and evaluate the best approach for their research needs. Building on the success of the previous editions, this book is concerned with the ways that social researchers approach their craft. Bryman guides the reader through all aspects of the research process including formulating objectives, choosing research methods, securing research participants, as well as advice on how to effectively collect, analyse and interpret data and disseminate those findings to others. This fourth edition features a new ‘supervisor experience’ feature, which offers helpful tips from the supervisor’s perspective on successful research, as well as a new chapter which tackles the sampling issues faced by qualitative researchers in a more consolidated fashion than in previous editions. Substantial updates have also been made to the existing material, particularly the internet research section, which has been fully revised to accommodate the extensive developments in this area.
About the Author
Alan Bryman is an Emeritus Professor in the School of Management, University of Leicester
In a very near future, a functionally illiterate America is about to collapse. But don’t tell that to poor Lenny Abramov, proud author of what may well be the world’s last diary. Despite his job at an outfit called ‘Post-Human Services’, which attempts to provide immortality for its super-rich clientele, death is clearly stalking this cholesterol-rich morsel of a man. And why shouldn’t it? Lenny’s from a different century. He TOTALLY loves books (or ‘printed, bound media artifacts’ as they’re now known), even though most of his peers find them smelly and annoying. But even more than books, Lenny loves Eunice Park, an impossibly cute and impossibly cruel twenty-four-year-old Korean-American woman who just graduated from Elderbird College with a major in ‘Images’ and a minor in ‘Assertiveness’. When riots break out in New York’s Central Park, the city’s streets are lined with National Guard tanks and patient Chinese creditors look ready to foreclose on the whole mess, Lenny vows to convince his fickle new love that in a time without standards or stability, there is still value in being a real human being.
‘Cuckolds like lovers should themselves deceive’ So concludes one of Wycherley’s most revived and much discussed plays. It is a satirical comedy sharply focussed on the follies, vices and hypocrisies of Restoration London through its central characters: the desperate Pinchwife; his naive wife; the sex-obsessed Horner and Lady Fidget’s ‘virtuous gang’ of town ladies. Wycherley’s strong wit informs almost every speech and his alarmingly familiar revelations of character leave us to draw our own conclusions. It remains a controversial play, admired as satire or farce, condemned as immoral and frivolous, and appreciated again as a serious work of dramatic art. Modern critics have much debated its central themes, and question marks remain: is Horner hero or villain? This student edition contains a fully annotated version of the playtext in modern spelling. The Introduction includes an account of Wycherley’s life and a detailed discussion of The Country Wife’s interpretation and stage history.