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To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch’s Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors’ extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies.
In addition to thorough coverage of advertising, Belch’s eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.
For courses on Business Intelligence or Decision Support Systems.A managerial approach to understanding business intelligence systems.To help future managers use and understand analytics, Business Intelligence provides students with a solid foundation of BI that is reinforced with hands-on practice.
Calculus for Business, Economics, and the Social and Life Sciences, Brief Edition provides a sound, intuitive understanding of the basic concepts students need as they pursue careers in business, economics, and the life and social sciences. Students achieve success using this text as a result of the author’s applied and real-world orientation to concepts, problem-solving approach, straight forward and concise writing style, and comprehensive exercise sets. More than 100,000 students worldwide have studied from this text!
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in mobile & social media marketing, ethnic subcultures, internal and external influences, global marketing, and other emerging trends. Updated with strategy-based examples throughout and an integration of ethics and consumer insights in the text and cases.
For undergraduate and graduate courses in criminal behavior, criminology, the psychology of crime, crime and delinquency, and forensic psychology.
A comprehensive psychological approach to criminal and antisocial behavior.
Building on a tradition of excellence, Criminal Behavior: A Psychological Approachis accurate, well-researched, contemporary, and comprehensive. It offers a detailed look at crime, what may lead to it, and how criminal behavior may be prevented — all from a psychological perspective. With a focus on serious crimes, particularly those involving violence, this text offers an all-inclusive look at a very complex field through effective and engaging material that has been classroom-tested for more than thirty years.
Now in the Eleventh Edition, you’ll find crucial updates relating to crime definitions and DSM-5 categories, as well as the most current statistics and recently proposed models and theories. Numerous topics — such as intimate partner violence, juvenile sex offending, terrorist recruitment, elderly abuse, and sexual burglary — now receive more extensive coverage than ever before.
For courses in digital circuits, digital systems (including design and analysis), digital fundamentals, digital logic, and introduction to computers Digital Fundamentals, Eleventh Edition, continues its long and respected tradition of offering students a strong foundation in the core fundamentals of digital technology, providing basic concepts reinforced by plentiful illustrations, examples, exercises, and applications. The text’s teaching and learning resources include an Instructor’s Manual, PowerPoint lecture slides, and Test Bank, as well as study resources for students. Teaching and Learning Experience: * Provides a strong foundation in the core fundamentals of digital technology. * Covers basic concepts reinforced by plentiful illustrations, examples, exercises, and applications. * Offers a full-color design, effective chapter organization, and clear writing that help students grasp complex concepts.
For all courses in digital electronics, from introductory through advanced. Like previous editions, this text will be used widely in technology classes ranging from high schools and two-year programs to four-year engineering, engineering technology, and computer science programs. Take a journey in Digital Systems from novice to expert. Written for all courses in digital electronics-from introductory to advanced, from high school to two- and four-year college programs-this Twelfth Edition of Digital Systems thoroughly prepares students for the study of digital systems and computer and microcontroller hardware. The text begins with the basics of digital systems, including the AHDL hardware description language, then gradually progresses to increasingly challenging topics, including the more complex VHDL. The text is comprehensive yet highly readable, clearly introducing the purpose and fundamentals of each topic before delving into more technical descriptions. It is also definition-focused, with new terms listed in each chapter and defined in a glossary. This Twelfth Edition has been thoroughly revised and updated with new material on section-level learning outcomes, Quadrature Shaft Encoders used to obtain absolute shaft positions, troubleshooting prototype circuits using systematic fault isolation techniques, Time Division Multiplexing, expanded discussion of VHDL data objects and more!
For courses in engineering and economics Comprehensively blends engineering concepts with economic theory Contemporary Engineering Economics teaches engineers how to make smart financial decisions in an effort to create economical products. As design and manufacturing become an integral part of engineers’ work, they are required to make more and more decisions regarding money. The Sixth Edition helps students think like the 21st century engineer who is able to incorporate elements of science, engineering, design, and economics into his or her products. This text comprehensively integrates economic theory with principles of engineering, helping students build sound skills in financial project analysis. MyEngineeringLab™ not included. Students, if MyEngineeringLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyEngineeringLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyEngineeringLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Instructors can choose from a wide range of assignment options, including time limits, proctoring, and maximum number of attempts allowed. The bottom line: MyEngineeringLab means less time grading and more time teaching.