Language : English
Published : 2017-06-28
Pages : 374
Sun Zi Bing Fa: Strategic Applications to Business and Marketing Practices
About the Author
Wee Chou Hou (C.H Wee) is Professor of Strategy and Marketing at the Nanyang Business School, Nanyang Technological University (NTU), and Senior Fellow and Founder of the Institute on Asian Consumer Insight (ACI). He is currently the Head of the Division of Marketing and International Business at NTU. A former Merit, Colombo Plan and Commonwealth scholar, Professor Wee has published over 330 articles and publications in various international, regional and local journals and proceedings. He is a world-renowned conference speaker, and has consulted and conducted executive training for over 300 organisations in more than 30 economies including fortune 500 companies and some of the largest companies in Asia and Europe.
About the Author
Pete Cardon teaches management communication, international business communication, and advanced business writing at the Marshall School of Business at the University of Southern California. His primary research interests are intercultural communication and computer-mediated communication. Pete is currently a board member for the Association of Business Communication and the Orchid Foundation. Prior to joining USC, Pete taught at the University of South Carolina for six years and Utah State University for three years. Before working in higher education, he held several marketing and management positions in the tourism and manufacturing industries. Along the way, he has worked in China for three years and traveled to approximately forty countries for work and research.
Statistical data analysis is the backbone of sound business decision making. Finding the right tool to analyse a particular business problem is the key to such problem solving. Learning the fundamentals of statistical reasoning and data analysis – you will be on the way to becoming a better manager, analyst or economist. By providing a framework for solving statistical problems, this sixth edition of Australian Business Statistics teaches skills that you can use throughout your career. The book shows you how to analyse data effectively by focusing on the relationship between the kind of problem you face, the type of data involved and the appropriate statistical technique for solving the problem. Business Statistics 6e, emphasizes applications over theory. It illustrates how vital statistical methods and tools are for today’s managers and analysts and how to apply them to business problems using real-world data. Using a proven three-step Identify-Compute-Interpret (ICI) approach to problem solving, the text teaches you how to (1) IDENTIFY the correct statistical technique by focusing on the problem objective and data type; (2) COMPUTE the statistics doing them by hand and using Excel; and (3) INTERPRET results in the context of the problem. This unique approach enhances your comprehension and practical skills. The text’s vast assortment of data-driven examples, exercises, and cases covers the various functional areas of business, demonstrating the statistical applications that marketing managers, financial analysts, accountants, economists, and others use. Learning resources such as CourseMate maximize study time to help you achieve the results you want. Completely up-to-date, the sixth edition offers comprehensive coverage, current examples, and an increased focus on applications in the real world.
Each chapter opens with a real-life case study that forms the basis for several examples within the chapter. The questions included in the examples create a roadmap for mastering the most important learning outcomes within the chapter. A synopsis of each chapter’s introductory case is presented when the last of these examples has been discussed. Instructors of distance learners may find these introductory cases particularly useful.
Essentials of Business Statistics: Communicating with Numbers is a core statistics textbook that sparks student interest and bridges the gap between how statistics is taught and how practitioners think about and apply statistical methods. Throughout the text, the emphasis is on communicating with numbers rather than on number crunching. By incorporating the perspective of professional users, the subject matter is more relevant and the presentation of material more straightforward for students.