Language : English
Published : 2017-06-28
Pages : 374
Sun Zi Bing Fa: Strategic Applications to Business and Marketing Practices
About the Author
Wee Chou Hou (C.H Wee) is Professor of Strategy and Marketing at the Nanyang Business School, Nanyang Technological University (NTU), and Senior Fellow and Founder of the Institute on Asian Consumer Insight (ACI). He is currently the Head of the Division of Marketing and International Business at NTU. A former Merit, Colombo Plan and Commonwealth scholar, Professor Wee has published over 330 articles and publications in various international, regional and local journals and proceedings. He is a world-renowned conference speaker, and has consulted and conducted executive training for over 300 organisations in more than 30 economies including fortune 500 companies and some of the largest companies in Asia and Europe.
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