Advertising Account Planning: Planning and Managing an IMC Campaign 3rd Edition
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.
About the Author
Larry Kelley is a Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA. He teaches advertising media planning, advertising account planning, and prinicples of advertising, among other classes. He has authored or co-authored 7 books. Donald W. Jugenheimer is an author, researcher, consultant and educator. His specialties are communication, advertising and media management, media economics and advertising media. He has authord or co-authored 20 books.
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Learning Sage 50 Accounting 2013 by Freedman and Smith will provide students with the easiest and most effective way to master this powerful software package! It provides thorough step-by-step instructions on each module of Sage 50 Premium Accounting. Designed to help students develop transaction-processing and problem-solving skills in the business world, Learning Sage 50 Accounting 2013 uses real-life documents and problem cases. It also has a very comprehensive instructor support package that includes an instructor’s manual, tests, and answer keys.
The Oxford Revision Series: Investment Management summarizes the key concepts and practices of investment management which are essential to understanding this important subject. This revision book provides a succinct exposition of all the main topics of investments.
It is divided into several chapters covering the workings and supervision of the financial markets as well as the types of financial assets available for investments. Topics such as modern portfolio theory, the capital asset pricing model, the efficient market hypothesis and the valuation of securities are also included to give readers a balanced and thorough understanding of the key areas in investment.
Financial ACCT is an accessible, easy-to-read text that covers the principles of Financial Accounting. The 4LTR press approach to learning the principles of financial accounting, Financial Accounting is the Asia-Pacific edition of a proven, innovative solution to enhance the students’ learning experience. Concise, yet complete, coverage supported by a suite of online learning aids equips students with the tools required to successfully undertake an introductory financial accounting course.
Student Value Pack: Accounting: An Introduction to Principles and Practice Text Workbook 8th Edition
Accounting: An Introduction to Principles and Practice, Eighth Edition, will be updated to align with the latest Financial Services Training Package. The text addresses units in Certificate III Accounts Administration, Certificate IV Accounting, Diploma of Accounting and Certificate IV Bookkeeping.
This new edition of a bestselling introductory accounting text is aligned to the latest International Financial Reporting Standards (IFRS) as adopted by the Australian Accounting Standards Board (AASB, and will satisfy the requirements of an increasingly diverse group of students.
Table of Contents
1. Accounting its foundations
2. The accounting equation
3. Transactions, general journals and double entry processing
4. Transactions, specialized journals and double entry processing
5. Separate ledgers for accounts receivable and accounts payable
6. Journals and ledgers for special transactions
7. Management controls over cash
8. The general ledger and financial reports
9. Matching expense and revenueto the accounting period
10. Preparing final reports from a worksheet
11. Advanced management reports and correction of errors
12. Accounting for non-current assets
13. Payroll preparation and accounting entries