Advertising and Psychology
The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on. Modern advertising presents its message in a variety of forms: attracting, informing, reminding, suggesting and impelling us many times during the course of any single day. To what extent advertising influences our tastes, preferences and purchases may be gauged by the number of things we buy directly or indirectly as the result of reading advertisements. In this volume the main interest is the study of public reaction to various advertising appeals. The advertising aspect of psychology involves the study of man’s conscious and near-conscious activities. What goes on his mind when he is attracted by something he sees and reads in an advertisement or poster? This question Advertising and Psychology attempts to answer. Dealing as it does with so complex and fascinating a theme, this book’s purpose is to provide an introductory outline in a manner intelligible to both the student and the general reader. First published in 1954.
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Culture affects us in nearly every aspect of American life, and David Matsumoto provides readers with the knowledge and skills necessary to interact in our multicultural and pluralistic world.
This field-leading book puts psychological theories and concepts into a cross-cultural framework that invites readers to discover, question, and ultimately, understand the relationship between culture and psychology through exploration of topics like changing gender roles, sexuality, self-esteem, aggression, personality, and mate selection. It all adds up to a book that will leave readers with a deeper, more complex understanding of the nature of culture, its relationship to psychological processes, and the differences and similarities between cultures in the increasingly globalized world.
How To Be Happy: How Developing Your Confidence, Resilience, Appreciation and Communication Can Lead to a Happier, Healthier You
We all have the capacity to be happy. There may be occasions in your life where this seems a challenging concept, however there are some very definite things that you can do to make sure that you are happy more often than not. After all, happy people get sick less often, they have more energy, are more creative, sustain more positive relationships and are more fun to be around.
With the help of Liggy Webb, you can create your own personal happiness toolkit! How to be Happy will help you feel more self-empowered and in control of any situation, helping you progress in your work and personal life.
You will learn how to:
• Build your self-confidence to make the best of who you are
• Be open to learning new things, to become more effective and creative
• Develop an attitude of gratitude to appreciate life more
• Encourage and sustain positive relationships
• Build your resilience and emotional strength to cope with stress and manage change
• Foster a healthy attitude and get fit for life
You can make the decision right now to be happier if you really want to be. Life is what you make it – so learn how to be happy, effective and energetic – and watch how it inspires those around you.
Articulation and Phonological Disorders: Speech Sound Disorders in Children 7th International Edition
A classic in the field, Articulation and Phonological Disorders: Speech Sound Disorders in Children, 7e, presents the most up-to-date perspectives on the nature, assessment, and treatment of speech sound disorders. A must-have reference, this classic book delivers exceptional coverage of clinical literature and focuses on speech disorders of unknown causes. Offering a range of perspectives, it covers the normal aspects of speech sound articulation, normal speech sound acquisition, the classification of and factors related to the presence of phonological disorders, the assessment and remediation of speech sound disorders, and phonology as it relates to language and dialectal variations. This edition features twelve manageable chapters, including a new chapter on the classification of speech sound disorders, an expanded discussion of childhood apraxia of speech, additional coverage of evidence-based practices, and a look at both motor-based and linguistically-based treatment approaches.
About the Author
Dr. John Bernthal is professor emeritus of Special Education and Communication Sciences and Disorders at the University of Nebraska-Lincoln. He has been a speech-language pathologist for over forty years, including employment in the public schools, at several universities, and professor and department chair for over thirty years. He conducted research, taught and published in the area of speech sounds disorders. He is a past president of the American Speech Language Hearing Association, an ASHA Fellow, and recipient of Honors of the Association. Dr. Nicholas Bankson is a professor emeritus at James Madison University. He has had a forty year career as a speech-language pathologist, including employment in the public schools, serving as the state supervisor of school programs in Kansas, plus twenty-seven years as a department chair in Communication Sciences and Disorders at Boston University and James Madison University. His scholarly efforts have focused on speech sound disorders and the assessment of language disorders in children. He is an ASHA Fellow, and a recipient ASHA’s Honors of the Association award. Dr. Peter Flipsen Jr., is a professor of Speech-Language Pathology at Idaho State University. He has more than twenty years of experience in the field as a clinician, teacher, and researcher. He teaches courses in phonetics and speech sound disorders in children and has published more than twenty peer-reviewed journal articles in the field. His research has focused on the classification of speech sound disorders, measurement of intelligibility of speech, and speech and language development in children with cochlear implants.
The Psychology Express undergraduate revision guide series will help you to understand key concepts quickly, revise effectively and make sure your answers stand out. Each text is tailored to help you: * Prepare for exams and coursework using sample questions and assessment advice * Maximise your marks and approach exams with confidence * Quickly grasp key research, critical issues and practical applications
About the Author
Dr Catherine Steele is a Senior Lecturer at the University of Worcester. She is a chartered psychologist and a registered occupational psychologist. Catherine teaches undergraduate and postgraduates in this area and her own research interests lie in the area of career management and personal development. Series Editor, Professor Dominic Upton is Head of Psychological Sciences at the University of Worcester. In 2007 he was awarded a National Teaching Fellowship, for his role in exploring and developing the teaching of psychology. He is previous Chair of the Division of Teachers and Researchers in Psychology.