Advertising and Psychology
The consequences of advertising on the social life of the community has been a much-discussed topic in recent years. Advertising as a means of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation, memory, association, suggestion, volition, and so on. Modern advertising presents its message in a variety of forms: attracting, informing, reminding, suggesting and impelling us many times during the course of any single day. To what extent advertising influences our tastes, preferences and purchases may be gauged by the number of things we buy directly or indirectly as the result of reading advertisements. In this volume the main interest is the study of public reaction to various advertising appeals. The advertising aspect of psychology involves the study of man’s conscious and near-conscious activities. What goes on his mind when he is attracted by something he sees and reads in an advertisement or poster? This question Advertising and Psychology attempts to answer. Dealing as it does with so complex and fascinating a theme, this book’s purpose is to provide an introductory outline in a manner intelligible to both the student and the general reader. First published in 1954.
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A sensitive and thorough approach to childhood behavior disorders.
Abnormal Child and Adolescent Psychology presents a comprehensive, research-based introduction to understanding child and adolescent psychopathology. The authors provide a logically formatted and easy to understand text that covers the central issues and theoretical and methodological foundations of childhood behavior disorders.
Rich with illustrations and examples, this text highlights the newest areas of research and clinical work, stressing supported treatments and the prevention of behavior problems of youth.
Upon completing this book, readers will be able to:
- Understand the psychological problems found in children and adolescents
- Understand methods of treatment and prevention for childhood behavior disorders
- Discuss issues related to childhood behavior disorders
One of the noteworthy global achievements of the past two decades has been the remarkable increase in thenumber of children attending school and the number of children completing the primary cycle. As more children start school, the focus has shifted toward the quality of their education—on true learning, not just schooling. The critical role played by teachers to enhance the quality of education is especially salient in a populous, geographically dispersed, and culturally diverse country such as Indonesia. With close to three million teachers, Indonesia has one of the largest and most diverse cadres of educators in the world. The comprehensive Teacher and Lecturer Law, approved by the Indonesian government in 2005, radically reformed the management and development of those teachers. Teacher Reform in Indonesia: The Role of Politics and Evidence in Policy Making features a comprehensive analysis of the teaching profession and the impact of recent reforms, which included the doubling of a teacher’s basic pay once he/she satisfies the conditions necessary for certification—a factor that has improved the status ofteachers and attracted better candidates to teacher training institutions. This book provides a description of the political and economic context in which the reform was developed and implemented as wellas an analysis of how the reform affected teacher quality and student outcomes. The book’s framework promotes an approach to reforms based on improving the nature of teacher recruitment; preservice education; induction, mentoring, and probation; formal certification; continuing professional development; teacher performance appraisal; and ongoing career development. The recent history of teacher reform in Indonesia can inform other countries seeking to improve their educational systems and, ultimately, the success of their teachers and students. This book should therefore be of particular interest to Ministries of Education that contemplate similar reforms and development agencies and practitioners that seek to support country efforts to strengthen the teaching profession.
Nelson Psychology VCE Units 3 & 4 Student Activity Manual has been completely revised to align with the VCAA VCE Psychology Study Design 2013 – 2016. The manual provides students with a range of engaging and practical activities that have been specifically designed to assist understanding, learning, revision and practice of the Key Knowledge and Key Skills detailed in the VCE Psychology Study Design. Activities help students further explore the concepts they are learning and assist in the consolidation of ideas. The activities and questions have been developed to provide students with valuable practice at answering VCE exam style questions. This manual can be used with any VCE Psychology textbook and many activities can be used as homework. Answers to activities are provided on NelsonNet.
Without medical jargon, Barbara Schildkrout lucidly explains how patients with each medical condition may end up seeking help from a mental health professional.
The conditions explored in this book include:
- Alzheimer’s disease
- Brain tumors
- Carbon monoxide poisoning
- Diseases of the thyroid
- Endocrine disorders
- Hepatic encephalopathy
- Hyperventilation syndrome
- Limbic encephalitis
- Lyme disease
- Thiamine deficiency
- Traumatic brain injury
The book also describes a proven process for working with patients during and after the referral process, and integrating medical findings into ongoing therapeutic work. All mental health professionals need access to this information, and Masquerading Symptoms puts it all in a single, easily navigated reference.BARBARA SCHILDKROUT, MD,is an Assistant Clinical Professor of Psychiatry at Harvard Medical School. She has taught for many years at the Beth Israel Deaconess Medical Center. She has a Subspecialty Board Certification through the United Council for Neurological Subspecialties in behavioral neurology and neuropsychiatry and has maintained a private clinical practice in the Boston area for over 25 years.
About the Author
BARBARA SCHILDKROUT, MD, is an Assistant Clinical Professor of Psychiatry at Harvard Medical School. She has taught for many years at the Beth Israel Deaconess Medical Center. She has a Subspecialty Board Certification through the United Council for Neurological Subspecialties in behavioral neurology and neuropsychiatry and has maintained a private clinical practice in the Boston area for over twenty-five years.