Advertising Promotion and Other Aspects of Integrated Marketing Communications: South African Edition 1st Edition
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, South African Edition provides a contemporary view of the role and importance of marketing communications. Emerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling – along with all of their effects on traditional marketing – are also discussed in this edition.
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In its 8th edition, AHRI-endorsed Human Resource Management has a re-organised author team and continues to provide a strong conceptual and practical framework for students of human resource management. The successful integrative strategic HRM model is retained and the most recent developments in human resource management theories and practices are explored. A multitude of contemporary regional and international examples are integrated throughout, alongside an expanded coverage on ethics and a focus on critical analysis. Thoroughly revised and updated with the latest research findings, this edition incorporates a wealth of new material including: corporate social responsibility, ethics, sustainable management practice, leadership, talent management, industrial relations, and retains its focus on core human resource elements. Accompanied by new online study tools which help to reinforce concepts, apply critical thinking and enhance skills, the 8th edition of Human Resource Management offers the complete learning experience required to succeed in human resource management.
This text will combine the disciplines of the internationally recognised Project Management Body of Knowledge with the practical techniques that are used in the project profession in Australia today. [Insert with code for 12 months student online access]
The Art of the Long View By Peter Schwartz Peter Schwartz challenges uncertainty by using scenario planning as the tool to predict and prepare for the future. Schwartz suggest that to act with confidence, “[o]ne must be willing to look ahead and consider uncertainties”. In his book, Schwartz presents many “rules” to creating scenarios such as: “seeking out truly unusual people…who could see significant but surprising forces for change”. Another rule is to view the future with at least three different mindset: as an optimist, pessimist and transitionist. Schwartz also advises the future scenario planners to have a good focus yet practice using peripheral vision (called fringes) to guide direction. What people don’t see directly, such as activities happening in another country for example, may interrupt economy, social factors and so on. As an example, Schwartz mentioned the problem of third countries’ rise of youth. With the rise of teenage population and little job opportunities in their own country, millions of foreign youth may migrate to countries like U.S. When this happens the stability of U.S. in terms of population, social welfare and minority issues will be affected. In turn these social factors may affect the economic factors. Thus, the readers of this book will learn that awareness will become a strong asset to being a great scenario planner. The advice and guides Schwartz provides are logical and simplistic. Human beings are used to some degree of future planning and Schwartz acknowledges this as he labels people as “scenario-building animal.” With the acknowledgment of this innate capability people have for scenario planning Schwartz tries to focus on fine-tuning that innate skill to help people and business plan for their future. By planning for the future one can stabilize uncertainty both emotionally and financially. Schwart’s background of having worked at SRI (Standford Research Institute), Shell and Smith & Hawken made the advice of the author more legitimate and provided examples of how scenario building can become a profession to consider. Scenario writing is truly an art that requires open-minded, creative and resourceful thinking. Overall, I enjoyed reading this book. Schwartz understands that though we have no control over uneventful factors that may disrupt our future, we can have the power to prevent disasters from sneaking up on us. By preparing our minds to possibilities, both good and bad, people can learn to adapt to the future. I especially liked the optimistic view of Mr. Schwartz. I ended the book with enlightenment and happy thoughts of my own future.
About the Author
Jonathan Murphy is Lecturer in International Management and Organizational Analysis at Cardiff University, Wales, UK. He has combined academic study of management with professional practice in the areas of democracy and good governance. Jonathan is author of The World Bank and Global Managerialism as well as numerous articles and book chapters on international management, non-profit sector, and international development issues. He is Associate Editor of Critical Perspectives on International Business, the first international management journal with an explicitly critical focus. He holds a doctorate in management from the Judge Business School at Cambridge University, UK. Hugh Willmott is Research Professor at the Cardiff Business School. He has previously held appointments at the Universities of Cambridge, Manchester and Aston, and visiting appointments at the Universities of Copenhagen, Lund and Cranfield. His books include Making Quality Critical, The Re-engineering Revolution, Managing Knowledge, Management Lives, Studying Management Critically and Fragmenting Work. He has published widely in social science and management journals and currently is a member of the editorial boards of the Academy of Management Review, Organization Studies, Journal of Management Studies and an Associated Editor of Organization. Richard L. Daft, Ph.D., is the Brownlee O. Currey, Jr., Professor of Management in the Owen Graduate School of Management at Vanderbilt University. Professor Daft specializes in the study of organization theory and leadership. Dr. Daft is a Fellow of the Academy of Management and has served on the editorial boards of Academy of Management Journal, Administrative Science Quarterly, and Journal of Management Education. Professor Daft has authored or coauthored 13 books, including The Executive and the Elephant: A Leader’s Guide to Building Inner Excellence (Jossey-Bass, 2010), Organization Theory and Design (South-Western, 2010), The Leadership Experience (South-Western, 2011), and What to Study: Generating and Developing Research Questions (Sage, 1982). He published Fusion Leadership: Unlocking the Subtle Forces That Change People and Organizations (Berrett-Koehler, 2000) with Robert Lengel. He also has authored dozens of scholarly articles, papers, and chapters. His work has been published in Administrative Science Quarterly, Academy of Management Journal, Academy of Management Review, Strategic Management Journal, Journal of Management, Accounting Organizations and Society, Management Science, MIS Quarterly, California Management Review, and Organizational Behavior Teaching Review. Professor Daft is an active teacher and consultant. He has taught management, leadership, organizational change, organizational theory, and organizational behavior. He has been involved in management development and consulting for many companies and government organizations, including the American Bankers Association, Bridgestone, Bell Canada, the Transportation Research Board, Nortel, TVA, Pratt & Whitney, State Farm Insurance, Tenneco, the United States Air Force, the United States Army, J. C. Bradford & Co., Central Parking System, Entergy, Bristol-Myers Squibb, First American National Bank, and the Vanderbilt University Medical Center.