Advertising Promotion and Other Aspects of Integrated Marketing Communications: South African Edition 1st Edition

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, South African Edition provides a contemporary view of the role and importance of marketing communications. Emerging topics such as the enormous popularity of social media outlets, online and digital practices, viral communications, and personal selling – along with all of their effects on traditional marketing – are also discussed in this edition.

Out of stock

SKU: 9781408093566, 1408093561 Category: