Language : English
Published : 2016-05-11
Pages : 768
An Adventure in Statistics
Shortlisted for the British Book Design and Production Awards 2016 Shortlisted for the Association of Learned & Professional Society Publishers Award for Innovation in Publishing 2016 An Adventure in Statistics: The Reality Enigma by best-selling author and award-winning teacher Andy Field offers a better way to learn statistics. It combines rock-solid statistics coverage with compelling visual story-telling to address the conceptual difficulties that students learning statistics for the first time often encounter in introductory courses – guiding students away from rote memorization and toward critical thinking and problem solving. Field masterfully weaves in a unique, action-packed story starring Zach, a character who thinks like a student, processing information, and the challenges of understanding it, in the same way a statistics novice would. Illustrated with stunning graphic novel-style art and featuring Socratic dialogue, the story captivates readers as it introduces them to concepts, eliminating potential statistics anxiety. The book assumes no previous statistics knowledge nor does it require the use of data analysis software. It covers the material you would expect for an introductory level statistics course that Field”s other books (Discovering Statistics Using IBM SPSS Statistics and Discovering Statistics Using R) only touch on, but with a contemporary twist, laying down strong foundations for understanding classical and Bayesian approaches to data analysis. In doing so, it provides an unrivalled launch pad to further study, research, and inquisitiveness about the real world, equipping students with the skills to succeed in their chosen degree and which they can go on to apply in the workplace. The Story and Main Characters The Reality Revolution In the City of Elpis, in the year 2100, there has been a reality revolution. Prior to the revolution, Elpis citizens were unable to see their flaws and limitations, believing themselves talented and special. This led to a self-absorbed society in which hard work and the collective good were undervalued and eroded. To combat this, Professor Milton Grey invented the reality prism, a hat that allowed its wearers to see themselves as they really were – flaws and all. Faced with the truth, Elpis citizens revolted and destroyed and banned all reality prisms. The Mysterious Disappearance Zach and Alice are born soon after all the prisms have been destroyed. Zach, a musician who doesn”t understand science, and Alice, a geneticist who is also a whiz at statistics, are in love. One night, after making a world-changing discovery, Alice suddenly disappears, leaving behind a song playing on a loop and a file with her research on it. Statistics to the Rescue! Sensing that she might be in danger, Zach follows the clues to find her, as he realizes that the key to discovering why Alice has vanished is in her research. Alas! He must learn statistics and apply what he learns in order to overcome a number of deadly challenges and find the love of his life. As Zach and his pocket watch, The Head, embark on their quest to find Alice, they meet Professor Milton Grey and attractive Celia, battle zombies, cross a probability bridge, and encounter Jig:Saw, a mysterious corporation that might have something to do with Alice”s disappearance… Author News “Eight years ago I had the idea to write a fictional story through which the student learns statistics via a shared adventure with the main character…” Read the complete article from Andy Field on writing his new book Times Higher Education article: “Andy Field takes statistics adventure to a new level” Stay Connected Connect with us on Facebook and share your experiences with Andy”s texts, check out news, access free stuff, see photos, watch videos, learn about competitions, and much more. Video Links Go behind the scenes and learn more about the man behind the book: Watch Andy talk about why he created a statistics book using the framework of a novel and illustrations by one of the illustrators for the show, Doctor Who. See more videos on Andy”s YouTube channel
Out of stock
Praise for the Second Edition ” full of vivid and thought-provoking anecdotes…needs to be read by anyone with a serious interest in research and marketing.” Research Magazine “Shmueli et al. have done a wonderful job in presenting the field of data mining – a welcome addition to the literature.” ComputingReviews.com “Excellent choice for business analysts…The book is a perfect fit for its intended audience.” Keith McCormick, Consultant and Author of SPSS Statistics For Dummies, Third Edition and SPSS Statistics for Data Analysis and Visualization ” extremely well organized, clearly written and introduces all of the basic ideas quite well.” Robert L. Phillips, Professor of Professional Practice, Columbia Business School Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner(R), Third Edition presents an applied approach to data mining and predictive analytics with clear exposition, hands-on exercises, and real-life case studies. Readers will work with all of the standard data mining methods using the Microsoft(R) Office Excel(R) add-in XLMiner(R) to develop predictive models and learn how to obtain business value from Big Data. Featuring updated topical coverage on text mining, social network analysis, collaborative filtering, ensemble methods, uplift modeling and more, the Third Edition also includes: * Real-world examples to build a theoretical and practical understanding of key data mining methods * End-of-chapter exercises that help readers better understand the presented material * Data-rich case studies to illustrate various applications of data mining techniques * Completely new chapters on social network analysis and text mining * A companion site with additional data sets, instructors material that include solutions to exercises and case studies, and Microsoft PowerPoint(R) slides * Free 140-day license to use XLMiner for Education software Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner(R), Third Edition is an ideal textbook for upper-undergraduate and graduate-level courses as well as professional programs on data mining, predictive modeling, and Big Data analytics. The new edition is also a unique reference for analysts, researchers, and practitioners working with predictive analytics in the fields of business, finance, marketing, computer science, and information technology.
This book is wholly dedicated to the art of exploratory spreadsheet modeling. Real problems that readers encounter on a day-to-day basis are presented, with the aim of helping them derive applicable principles and link principles to practice.
Users of this book will find it a refreshing learning guide and handy reference resource. It offers 101 spreadsheet exercises and tools, including a chapter featuring another 101 business challenges that readers can practice as modeling projects. Introduced for the first time in this third edition is a set of Discovery Points, 46 in total. They are included to enlighten readers and instructors on the underlying exploratory thinking employed in the exercises.
Though the book can be used with different versions of Microsoft Excel, LibreOffice and OpenOffice Calc, and other spreadsheet application software, this edition only presents Excel 2010-13 spreadsheet features and functions, and Visual Basic for Application in its appendices.
The notes for older Excel versions, and OpenOffice Calc and Basic from the earlier editions, and the newly added LibreOffice Calc and Basic are now found in a new Online Learning Center that accompanies this book. Completed spreadsheet workbooks in the different spreadsheet versions are also provided there.
This way, the book should remain helpful for any person, whether a novice, beginner, or expert, to learn business modeling using basic and advanced spreadsheet features, as well as macro programming.
Introduction to Data Mining presents fundamental concepts and algorithms for those learning data mining for the first time. Each concept is explored thoroughly and supported with numerous examples. The text requires only a modest background in mathematics. Each major topic is organized into two chapters, beginning with basic concepts that provide necessary background for understanding each data mining technique, followed by more advanced concepts and algorithms. Quotes This book provides a comprehensive coverage of important data mining techniques. Numerous examples are provided to lucidly illustrate the key concepts. -Sanjay Ranka, University of Florida In my opinion this is currently the best data mining text book on the market. I like the comprehensive coverage which spans all major data mining techniques including classification, clustering, and pattern mining (association rules). -Mohammed Zaki, Rensselaer Polytechnic Institute
The key text on problem-solving negotiation-updated and revised Since its original publication nearly thirty years ago, Getting to Yes has helped millions of people learn a better way to negotiate. One of the primary business texts of the modern era, it is based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution. Getting to Yes offers a proven, step-by-step strategy for coming to mutually acceptable agreements in every sort of conflict. Thoroughly updated and revised, it offers readers a straight- forward, universally applicable method for negotiating personal and professional disputes without getting angry-or getting taken.