Language : English
Published : 2018-03-13
Pages : 654
Business Process Management 4th Edition
Frequently asked questions — What is business process management? — How can we demystify business process management? — Who should be involved in bpm and what are the critical success factors? — When should you do BPM : what are the main drivers and triggers? — How should we start BPM : bottom-up or top-down? — Why is it important to improve business processes before automating them? — What are the technology components of BPM? — Should we be customer-centric? — Why determining BPM foundations is a critical first step? — Why do you need a structured approach to implementing BPM? — BPM : how do you do it? — 7FE framework overview — Guidelines on how to use the 7FE framework — Foundations phase — Enablement phase — Launch pad phase — Understand phase — Innovate phase — People phase — Develop phase — Implement phase — Realize value phase — Sustainable performance phase — Essential introduction — Project management — People change management — Leadership — Embedding bpm in the organization — Introduction — Case studies — BPM maturity — Business process management maturity : what’s in a name? — Appendices — Appendix A: 7FE framework summary — Appendix B: 7 FE framework quality assurance checklist — Glossary — References and bibliography — Index
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The second edition of this text has been thoroughly updated, continuing its strong emphasis on the importance of the Asian region to contemporary Australian and New Zealand organisations. Many Asian case examples are featured to illustrate key management concepts, and these provide a useful basis for comparison with management practices in Australia and New Zealand. Numerous practical examples throughout the text highlight contemporary management issues, such as: * workplace diversity * sustainability * ethics/corporate social responsibility * the impact of technology * innovation in the workplace * globalisation * employee engagement * flexible working arrangements * work-life balance * generational issues in the workplace * skills shortages in various industries * the importance of effective employee recruitment and training * organisational culture * workforce flexibility and casualisation * the ’24/7′ nature of contemporary communication technology, including social media * outsourcing Management, Foundation and Applications, 2nd Asia-Pacific edition, has also retained the features that made its previous edition so popular with students and lecturers, including the Career Readiness Workbook activities at the end of the book, and the accompanying Interactive Study Guide with its vast array of multimedia resources.
Table of Contents
Part 1 Insight into Marketing 1. What is marketing? 2. Strategy development and marketing planning 3. The marketing environment Part 2 Analyzing the Market 4. Buying behaviour 5. Marketing research and marketing information 6. Market segmentation and positioning Part 3 Product Decisions 7. Product strategy and services marketing 8. New product development Part 4 Promotion Decisions 9. Marketing communication strategies 10. Advertising 11. Sales management Part 5 Pricing Decisions 12. Pricing strategies and price determination Part 6 Distribution Decisions 13. Distribution 14. Retailing 15. Global marketing
This text will combine the disciplines of the internationally recognised Project Management Body of Knowledge with the practical techniques that are used in the project profession in Australia today. [Insert with code for 12 months student online access]
A new approach to learning the principles of management, MGMT 2 is the second Asia???Pacific edition of a proven, innovative solution to enhance the learning experience. Concise yet complete coverage supported by a suite of online learning aids equips students with the tools required to successfully undertake an introductory management course. Paving a new way to both teach and learn, MGMT 2 is designed to truly connect with today’s busy, tech-savvy student. Students have access to online interactive quizzing, videos, podcasts, flashcards, case studies, games and more. An accessible, easy-to-read text along with tear out review cards completes a package which helps students to learn important concepts faster. MGMT 2 delivers a fresh approach to give students what they need and want in a text.