Campaign Communication and Political Marketing
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
- Offers comparative analyses of campaigns from country to country
- Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
- Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
- Analyses the impact of digital media and 24/7 news cycle on campaign conduct
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‘A highly accessible and clearly written book for non-law students.’ Stuart Peck, Senior Lecturer in Law, London Metropolitan University ‘Adams’ book provides a sound core text for business students encountering the law for the first time.’ Dr Cheryl Dolder, Specialist Associate Lecturer in Law, University of Kent ‘The book clearly introduces principles of law to both law and non-law students in a manner which is easily understood and applied.’ Sukhninder Panesar, Associate Head of the Department of Law, Coventry University ‘The book is written in a way that is accessible to non-law students. It makes relatively complex legal principles easy to understand.’ Nicola Smithers, Senior Lecturer in Law, The University of Northampton Alix Adams’ market-leading Law for Business Students is a firm favourite with business students for explaining the law in a jargon-free, engaging style and exploring the law firmly within the business world in which it operates. The text follows a six-part structure, beginning with an introduction to the study of law for those new to the subject, and then outlining each major area of legal concern in business including contracts and sales, liability, employment, corporate organisation and intellectual property. This eighth edition has been fully updated to reflect all major changes and developments in the law. Catering for a range of learning styles, Law for Business Students clearly outlines the main legal rules and cases. It uses business examples and topical news stories to reinforce understanding and demonstrate the practical application of the law. A broad variety of end-of-chapter resources ensures that you understand the key terms and issues covered in the chapter and gives you an opportunity to apply your knowledge in questions and activities relating to each topic. The full-colour page design clearly identifies each learning feature to help you get the most out of your study. MyLawChamber Join over 10 million students benefitting from Pearson MyLabs. This title can be supported by MyLawChamber, an online homework and tutorial system designed to build and test your understanding. MyLawChamber provides a personalised approach, with instant feedback and numerous additional resources to support your learning. Features: – an interactive Pearson eText for easy reference anywhere – a study plan designed to help identify your strengths and weaknesses – Virtual Lawyer, an interactive learning environment that helps develop your skills in answering legal problem questions – limitless opportunities to practice including a testbank full of multiple choice questions A student access card may have been included with this textbook at a reduced cost. If you do not have this access code, you can buy access to MyLawChamber online at www.mylawchamber.com.
Hicks & Goo’s Cases and Materials on Company Law guides students through the complexities of company law with a broad selection of source materials, extracts from governmental and non-governmental sources as well as traditional cases and materials that are placed in context with clear commentary. It covers all the principal areas of company law including corporate governance issues and securities and insolvency. The book concentrates on how the law facilitates and regulates the operation of companies, both large and small, reflecting the realities of current practice. Each section is preceded by a concise introduction to help students understand the significance of the material presented. Similarly, each case is preceded by a statement of its legal significance and a summary of the main facts. The book has been fully updated to include classic materials whilst retaining the breadth of sources. The contents have been restructured to reflect the way the course is taught and chapter introductions have been developed to place each chapter in context and examine how these relate to the subject as a whole.
About the Author
Alan Dignam is a Professor in Corporate Law at Queen Mary, University of London.
Law and economics has become a central course in U.S. legal education and for students majoring in topics like economics, political science, and philosophy. Cooter and Ulen provide a clear introduction to economic analysis and its application to legal rules and institutions that is accessible to any student who has taken principles of microeconomics. The book’s structure is flexible, beginning with an introductory overview of economic tools followed by paired chapters in five core areas of law: property, contracts, torts, legal process, and crime. Students leave the course understanding how microeconomic theory can be used to critically evaluate law and public policy.
International criminal justice is in transition. This book explores the growing internationalisation of criminal justice as a phenomenon of global governance. It provides students with a critical understanding of the international institutions for regulating transnational crime, the development of alternative justice processes across the globe, and international and supra-national co-operation criminal justice policies and practices. Key topics covered include: The historical development of International Criminal Justice institutions and traditions International Restorative Justice Victim communities and collaborative justice The relationship between crime and war International Human Rights The ‘War on Terror’ The globalisation of crime and control Developments in global governance, communitarian justice and accountability This text will familiarize students with the literature and debates surrounding international criminal justice and enable them to critically appreciate their theoretical and policy context. In doing so, it encourages students to assess the strengths and weaknesses of different approaches to the study of global justice and the analysis of comparative policy convergence and research. It will also help students to reflect on, and communicate in an informed and critical way theoretical accounts and empirical studies within the field of international criminal justice. This book will be essential reading for upper level undergraduates taking courses in criminal law, international relations and governance and postgraduates engaged in international criminal justice, international law, regulation and governance and human rights.