Language : English
Published : 2015-08-20
Pages : 712
Communication for Business and the Professions
Communication for Business and the Professions: Strategies and Skills is a current and comprehensive resource with an easy-to-navigate structure that makes this sometimes challenging subject easy to learn. Plain-English explanations provide students with a solid background to the theory of communication and how to interact effectively. A variety of features and activities stimulate critical thinking and promote active learning. Working models enable students to practise and refine how well they communicate. The sixth edition features exciting new content on some of the most dynamic areas of business communication. An entirely new chapter on social media and technology (Chapter 2) has been added. In addition, a new section on Customer Satisfaction has been added to the Customer Complaints discussion within the chapter on Customer Service (Chapter 11). An emphasis on Australian examples provides a relevant context, making Communication for Business and the Professions the perfect resource for students new to the field of business communication.
About the Author
Aaron Podolefsky is Provost and Vice President for Academic at the University of Northern Iowa, where he also served eight years as Dean of the College of Social and Behavioral Sciences. He received his Ph.D. in Anthropology from the State University of New York at Stony Brook and also holds degrees in Liberal Studies and Mathematics. He has authored books on law in Papua New Guinea and crime prevention in urban America. Peter J. Brown is a Professor of Anthropology at Emory University, where he also holds a faculty position in the Rollins School of Public Health. He is currently director of Emory’s Center for the Study of Health, Culture and Society. He has served as an officer in the Society for Medical Anthropology and was Editor-in-Chief of the journal Medical Anthropology for nine years. He has done research on a variety of topics, including malaria, tuberculosis, obesity, Alzheimer’s disease, male gender and health, and the history of international health policy. He has been the recipient of three teaching awards. He has co-edited The Anthropology of Infectious Disease (with Marcia Inhorn) as well as the textbooks Applying Anthropology (sixth edition) and Applying Cultural Anthropology (fifth edition) (both with Aaron Podolefsky.
Endorsed by the Australian Human Resources Institute (AHRI – the national association representing human resource and people management professionals), Managing Human Resources 4th edition presents a concise coverage of key HRM topics typically taught in a 12 or 13-week teaching semester. The 4th edition has been thoroughly updated to reflect the impact of the Fair Work Act on the employment relationship between employers and employees, as well as on the work of HR professionals. Numerous practical examples throughout the text highlight contemporary HR issues, such as: Employee engagement Flexible working arrangements Work-life balance Generational issues in the workplace Skills shortages in various industries The importance of effective employee recruitment and training The cost of involuntary staff turnover Increasing diversity in the workplace Outsourcing Corporate social and ethical responsibility Globalisation In addition to a thorough analysis of the contemporary HR landscape in Australia, the text provides useful comparisons with HR practices in regional countries such as India, China and Japan.
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. If your organization needs to adapt to harsh new realities, but you don’t yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
Co-created by 470 “Business Model Canvas” practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model–or analyze and renovate an old one. Along the way, you’ll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you’re ready to change the rules, you belong to “the business model generation!”
Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today’s best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.
About the Author
Mary Lou Roberts has been a tenured professor of marketing at the University of Massachusetts and held a number of administrative positions there, including Director of Development. She currently teaches Internet Marketing to a global cadre of students at the Harvard University Extension School. Dr. Roberts earned her Ph.D. in marketing from the University of Michigan. She is senior author of DIRECT MARKETING MANAGEMENT, 2E, available on her website at www.marylouroberts.info. She has published extensively in marketing journals throughout the U.S. and Europe. Dr. Roberts is a frequent presenter for both professional and academic marketing organizations and has consulted and provided planning services and management training programs for a wide variety of corporations and non-profit organizations. She has been an active member of many professional organizations and has served on a number of their boards. Melissa S. Barker is a digital marketing consultant and public speaker, currently working with Puppet Labs and Gates NextGen Open Source Courseware Grant. She has co-authored five leading-edge textbooks, including the best-selling INTERNET RESEARCH ILLUSTRATED and the popular SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH. Ms. Barker created the first accredited social media marketing certificate in Washington State. She also developed and teaches the certificate’s core courses for Spokane Falls Community College, which include marketing, social media marketing, search engine marketing, and social media strategic planning courses. Ms. Barker is pursuing an M.B.A. at Willamette University. She received her undergraduate education at Gonzaga University, graduating with a B.A. in public relations and advertising. She has held key roles in digital marketing management at Siber Systems, Own Point of Sale, Integra Telecom, Jive Software, and Oregon Public Broadcasting. She has established herself as an authority on LinkedIn. In addition, she is a sought after speaker at conferences such as InnoTech and ITEXPO. For more information about Ms. Barker, visit: www.linkedin.com/in/melissasbarker. Debra Zahay is Professor and Department Chair at St. Edward’s University. Austin, Texas. She holds A Ph.D. in Marketing from the University of Illinois, an M.A. in Management from Northwestern University in Evanston, Illinois, a J.D. from Loyola University in Chicago and her undergraduate degree from Washington University in St. Louis. Dr. Zahay researches how firms can facilitate customer relationships, particularly using customer information. Her current and recent research topics include customer information management for competitive advantage; information use in new product development and, particularly, crowd-sourcing; data warehousing in CRM environments; email personalization and other aspects of interactive marketing. Some of the journals in which she has published include Journal of Product Innovation Management, Decision Sciences, Industrial Marketing Management, Journal of Advertising Research, Journal of Business and Industrial Marketing, Journal of Interactive Marketing, Interactive Marketing, Journal of Database Marketing, and in the working paper series for the Marketing Science Institute. She has presented her work at numerous academic and practitioner conferences. Dr. Zahay’s prior teaching experiences include North Carolina State University in Raleigh, North Carolina, and DePaul University in Chicago, Illinois. Dr. Zahay has been the President of her own database and relationship management consulting firm since 1993 and has extensive experience helping companies identify and develop customer relationships. Her prior business experience includes senior marketing management responsibilities at MCI Telecommunications and Dun & Bradstreet. She has also served as a Vice President on the Executive Board of the Chicago American Marketing Association and currently serves on the Board of the Chicago Association of Direct Marketing. Nicholas F. Bormann holds a Ph.D. in economics at George Mason University). He received his undergraduate education at Gonzaga University, graduating with a B.S. in economics and a B.A. in political science, with a concentration in women’s/gender studies. Dr. Bormann is a two-time recipient of the Albert Mann Award for intercollegiate policy debate and qualified for the National Debate Tournament four times, advancing to elimination rounds twice. A member of Omicron Delta Epsilon, the economics honor society, his 2010 paper on the effect of state minimum wage laws on unemployment was presented at the Spokane Intercollegiate Research Conference. For more information about Dr. Bormann, visit: www.linkedin.com/in/nfbormann. Donald I. Barker has authored, coauthored, and contributed to 40 cutting-edge and best-selling textbooks on subjects ranging from computer operating systems and expert systems to Internet research and social media marketing. Mr. Barker holds an M.B.A. from Eastern Washington University. As an assistant professor of information systems at Gonzaga University, he was honored with the Best Theoretical Paper Award by the International Business Schools Computer Users Group Annual North American Conference. He also received several Jepson Scholarship Awards for notable publications in the field of artificial intelligence. As senior editor of PC AI Magazine, he wrote popular columns for the magazine and BotSpot.com. For more information about Mr. Barker, visit: www.linkedin.com/in/donaldibarker.