Communication in Responsible Business: Strategies, Concepts, and Cases
Communicating social and environmental business performance has become crucial to success for many businesses. Approximately 6,000 multinational businesses in over 130 countries have committed themselves to the UN Global Compact, the largest private sector business responsibility initiative. This book offers an exhaustive toolbox of the most effective instruments for communicating social and environmental business performance. Chapter cases provide rich practice coverage and connect concepts and solutions for day-to-day business realities.
About the Author
Roger N. Conaway, San Luis Potosi, Mexico; Professor of business; Tecnologico de Monterrey (ITESM). Oliver Laasch, San Luis Potosi, Mexico; Director of the Centre for Sustainability and Responsibility; Tecnologico de Monterrey (ITESM).
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