Language : English
Published : 2016-10-05
Pages : 856
Computer Networking: A Top-Down Approach 7th Global Edition
For courses in Networking/Communications. Motivate your students with a top-down, layered approach to computer networking Unique among computer networking texts, the Seventh Edition of the popular Computer Networking: A Top Down Approach builds on the author’s long tradition of teaching this complex subject through a layered approach in a “top-down manner.” The text works its way from the application layer down toward the physical layer, motivating students by exposing them to important concepts early in their study of networking. Focusing on the Internet and the fundamentally important issues of networking, this text provides an excellent foundation for students in computer science and electrical engineering, without requiring extensive knowledge of programming or mathematics. The Seventh Edition has been updated to reflect the most important and exciting recent advances in networking. MasteringComputerScience(TM) not included. Students, if MasteringComputerScience is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MasteringComputerScience should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MasteringComputerScience is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Interactive, self-paced tutorials provide individualized coaching to help students stay on track. With a wide range of activities available, students can actively learn, understand, and retain even the most difficult concepts.
Computing Essentials 2015 allows you to Make IT Work for You through relevant explorations, ethics and environment themes throughout each chapter. Current examples, references and exercises allow students to be successful in understanding today’s role of Computer Information Technology. This definitive approach provides the essentials students need while bringing them a full digital solution through Connect CIT. Connect CIT is an online learning and assessment platform that engages today’s students and helps them apply the key concepts they are learning.
O’Leary; Computing Essentials 2015: Make IT Work for You! Additional textbook resources can be found on the text’s Online Learning Center: www.mhhe.com/computing2015.
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Sloth — build a path of least resistance that leads users where you want them to go Gluttony — escalate customers’ commitment and use loss aversion to keep them there Anger — understand the power of metaphysical arguments and anonymity Envy — create a culture of status around your product and feed aspirational desires Lust — turn desire into commitment by using emotion to defeat rational behavior Greed — keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.
About the Author
Chris Nodder is an independent consultant with 20 years’ experience working with large organizations and lean startups to make user experience central to their business strategy. He was previously a director at the prestigious Nielsen Norman Group, and a senior user researcher at Microsoft. He has an MS in Human-Computer Interaction and a BS in Psychology.
For undergraduate systems analysis and design courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Kendall and Kendall’s Systems Analysis and Design, 9e, is a human-centered book that concisely presents the latest systems development methods, tools, and techniques to students in an engaging and easy-to-understand manner.
Developed as the text for the basic computer architecture course at MIT, this book integrates a thorough coverage of digital logic design with a comprehensive presentation of computer architecture. It spans the entire range of topics from analog circuit design to operating systems. The authors seek to demystify the construction of computing hardware by illustrating systematically how it is built up from digital circuits through higher-level components to processors and memories, and how its design is affected by its intended uses. “Computation Structures” is unusually broad in scope, considering many real-world problems and trade-off decisions faced by practicing engineers. These difficult choices are confronted and given careful attention throughout the book. Topics addressed include the digital abstraction; digital representations and notation; combinational devices and circuits; sequence and state; synthesis of digital systems; finite state machines; control structures and disciplines; performance measures and trade offs; communication; interpretation; micro-interpreter architecture; microprogramming and microcode; single sequence machines; stack architectures; register architectures; reduced instruction set computers; memory architectures; processes and processor multiplexing; process synchronization; interrupts, priorities, and real time; directions and trends.