Contemporary Strategy Analysis 9th Edition

Author: Robert M. Grant
Publisher: Wiley

$114.00 $108.20

* Brings together the text with an updated collection of 20 case studies * Introduces students to the core concepts and principles of strategy * Combines a rigorous approach to business strategy analysis with highly relevant examples of current practice * Includes access to high quality case and author video clips

About the Author

Robert M. Grant is the Eni Professor of Strategic Management at Bocconi University in Milan, and a Visiting Professor at Georgetown University and City University, London. His previous faculty positions included London Business School, California Polytechnic, University of British Columbia, and University of St Andrews. His business experience ranges from manufacturing tires (Firestone) and meat pies (Kraft Foods) to strategy consulting with companies such as Eni and American Express.

In stock

SKU: 9781119120841, 1119120845 Category:

Language : English
Published : 2016-01-01
Pages : 776