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Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.
- Offers comparative analyses of campaigns from country to country
- Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more
- Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy
- Analyses the impact of digital media and 24/7 news cycle on campaign conduct
Fortunately, LSAT For Dummies, Premier PLUS 2nd Edition—now with access to practice tests online prepares you for the LSAT by giving you proven test-taking strategies and ample practice opportunities. From the book you’ll gain the vital tools you need to understand the reasoning behind analytical reasoning, get a handle on logical reasoning, flaunt your talent in the writing section, master reading comprehension, and much more. Plus, go online and study wherever and whenever with free access to additional LSAT practice opportunities; and the ability to create customized practice in the subjects you need to study the most.
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- Premier edition offers additional test-taking opportunities online
If you’re an aspiring lawyer and want to put your best foot forward, LSAT For Dummies, Premier 2nd Edition has you covered.
‘A highly accessible and clearly written book for non-law students.’ Stuart Peck, Senior Lecturer in Law, London Metropolitan University ‘Adams’ book provides a sound core text for business students encountering the law for the first time.’ Dr Cheryl Dolder, Specialist Associate Lecturer in Law, University of Kent ‘The book clearly introduces principles of law to both law and non-law students in a manner which is easily understood and applied.’ Sukhninder Panesar, Associate Head of the Department of Law, Coventry University ‘The book is written in a way that is accessible to non-law students. It makes relatively complex legal principles easy to understand.’ Nicola Smithers, Senior Lecturer in Law, The University of Northampton Alix Adams’ market-leading Law for Business Students is a firm favourite with business students for explaining the law in a jargon-free, engaging style and exploring the law firmly within the business world in which it operates. The text follows a six-part structure, beginning with an introduction to the study of law for those new to the subject, and then outlining each major area of legal concern in business including contracts and sales, liability, employment, corporate organisation and intellectual property. This eighth edition has been fully updated to reflect all major changes and developments in the law. Catering for a range of learning styles, Law for Business Students clearly outlines the main legal rules and cases. It uses business examples and topical news stories to reinforce understanding and demonstrate the practical application of the law. A broad variety of end-of-chapter resources ensures that you understand the key terms and issues covered in the chapter and gives you an opportunity to apply your knowledge in questions and activities relating to each topic. The full-colour page design clearly identifies each learning feature to help you get the most out of your study. MyLawChamber Join over 10 million students benefitting from Pearson MyLabs. This title can be supported by MyLawChamber, an online homework and tutorial system designed to build and test your understanding. MyLawChamber provides a personalised approach, with instant feedback and numerous additional resources to support your learning. Features: – an interactive Pearson eText for easy reference anywhere – a study plan designed to help identify your strengths and weaknesses – Virtual Lawyer, an interactive learning environment that helps develop your skills in answering legal problem questions – limitless opportunities to practice including a testbank full of multiple choice questions A student access card may have been included with this textbook at a reduced cost. If you do not have this access code, you can buy access to MyLawChamber online at www.mylawchamber.com.
Singapore’s success story has been widely read. How and why this transformation came about, however, has seldom been publicly analyzed and articulated. Very few insiders with firsthand experience have chosen to illuminate the fundamental public policies guiding Singapore’s social and economic growth. Yet it is this aspect of the Singapore story that most intrigues outside observers.
Based on his rich, forty-year experience as a senior Singapore civil servant, Ngiam Tong Dow manages to present a clear picture in this book of Singapore’s path toward success. It is a collection of his speeches, interviews, and articles delivered and written between 2004 and 2010. According to Ngiam, what lies behind Singapore’s spectacular achievements from 1959 onward is the island nation s relentless pursuit of knowledge as the critical lever for development. Singapore is the forerunner of knowledge-based economies emerging in this new millennium.
(1) Retells the Singapore success story from the perspective of knowledge-based economy
(2) Unveils Singapore’s public-policy decisions in the early days
(3) Provides an insider’s perspective on how Singapore evolved from Third World to First
(4) Written by Singapore’s retired top civil servant, Mr Ngiam Tong Dow