Language : English
Published : 2008
Pages : 272
Pre-Order (3-4 weeks)
This book covers major issues in employment relations in Singapore using a tripartite model based on Dunlop’s conceptual framework. It is written mainly for students who need to know the basic issues in employment relations. Human resource managers, trade unionists, trainers and public administrators will also find it a useful reference.
For undergraduate courses in derivatives, options and futures, financial engineering, financial mathematics, and risk management.A reader-friendly book with an abundance of numerical and real-life examples.Based on Hull’s Options, Futures and Other Derivatives, Fundamentals of Futures and Options Markets presents an accessible and student-friendly overview of the topic without the use of calculus. Packed with numerical examples and accounts of real-life situations, this text effectively guides students through the material while helping them prepare for the working world.
For Principles of Marketing courses that require a comprehensive text.
Help students learn how to create value through customer connections and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. The Principles of Marketing, An Asian Perspectiveprovides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia. It helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers in Asia who make products and brands an integral part of their daily lives.
To help students in Asia understand how to create value and build customer relationships, the Asian Perspective presents fundamental marketing information within an innovative customer-value framework.
This textbook makes learning about and teaching Asian marketing easier and more exciting for both students and instructors by providing a variety of vignettes, up-to-date corporate examples, and relevant case studies.
Now in its 4th Asia-Pacific edition, the internationally acclaimed author team of Entrepreneurship and Small Business have revised their market-leading text with a simple pedagogy and a clear purpose. Starting and running your own enterprise is one the most rewarding – and challenging – journeys towards developing a business career. This text provides students with the theoretical and practical knowledge required to successfully own and manage a new, small or growing business venture. ESB 4th Asia-Pacific edition is abundant with insightful real world case studies and opportunities for experiential learning. It provides comprehensive information about small business management and entrepreneurship in Australia, New Zealand, China, India, Singapore, Malaysia and Hong Kong; providing students with a genuinely international perspective. The text includes a bolstered section on family business start-ups and integrated coverage of the impact of sustainability and social media. Yet again, the author team have brought to life what successful small business owners actually do, not just what they think or the theoretical concepts behind their strategy.