Discover the power of Java for developing applications with the engaging, hands-on approach in Farrell’s Java Programming, 8e. With this book, even first-time programmers can quickly develop useful programs while learning the basic principles of structured and object-oriented programming. The text incorporates the latest version of Java with a reader-friendly presentation and meaningful real-world exercises that highlight new Java strengths. Updated Programming Exercises and a wealth of case problems help you build skills critical for ongoing programming success. You can find additional tools to strengthen your Java programming success with the optional CourseMate that includes a wealth of interactive teaching and learning tools and unique Video Quizzes created by the book’s author.
Joyce Farrell has authored several popular programming textbooks, including books on Java, Programming Logic and Design, C#, and C . Her books are recognized for their clear, direct writing style and effective presentation. A well-respected instructor, Ms. Farrell has taught Computer Information Systems at Harper College in Palatine, Illinois, the University of Wisconsin-Stevens Point, and McHenry County College in Crystal Lake, Illinois.
Praise for the Second Edition ” full of vivid and thought-provoking anecdotes…needs to be read by anyone with a serious interest in research and marketing.” Research Magazine “Shmueli et al. have done a wonderful job in presenting the field of data mining – a welcome addition to the literature.” ComputingReviews.com “Excellent choice for business analysts…The book is a perfect fit for its intended audience.” Keith McCormick, Consultant and Author of SPSS Statistics For Dummies, Third Edition and SPSS Statistics for Data Analysis and Visualization ” extremely well organized, clearly written and introduces all of the basic ideas quite well.” Robert L. Phillips, Professor of Professional Practice, Columbia Business School Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner(R), Third Edition presents an applied approach to data mining and predictive analytics with clear exposition, hands-on exercises, and real-life case studies. Readers will work with all of the standard data mining methods using the Microsoft(R) Office Excel(R) add-in XLMiner(R) to develop predictive models and learn how to obtain business value from Big Data. Featuring updated topical coverage on text mining, social network analysis, collaborative filtering, ensemble methods, uplift modeling and more, the Third Edition also includes: * Real-world examples to build a theoretical and practical understanding of key data mining methods * End-of-chapter exercises that help readers better understand the presented material * Data-rich case studies to illustrate various applications of data mining techniques * Completely new chapters on social network analysis and text mining * A companion site with additional data sets, instructors material that include solutions to exercises and case studies, and Microsoft PowerPoint(R) slides * Free 140-day license to use XLMiner for Education software Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner(R), Third Edition is an ideal textbook for upper-undergraduate and graduate-level courses as well as professional programs on data mining, predictive modeling, and Big Data analytics. The new edition is also a unique reference for analysts, researchers, and practitioners working with predictive analytics in the fields of business, finance, marketing, computer science, and information technology.
Using Multivariate Statistics, 6th edition provides advanced undergraduate as well as graduate students with a timely and comprehensive introduction to today’s most commonly encountered statistical and multivariate techniques, while assuming only a limited knowledge of higher-level mathematics. This text’s practical approach focuses on the benefits and limitations of applications of a technique to a data set — when, why, and how to do it.
Upon completing this book, readers should be able to:
Barbara Tabachnick is Professor Emerita of Psychology at California State University, Northridge, and co-author with Linda Fidell of Using Multivariate Statistics and Experimental Designs Using ANOVA. She has published over 70 articles and technical reports and participated in over 50 professional presentations, many invited. She currently presents workshops in computer applications in univariate and multivariate data analysis and consults in a variety of research areas, including professional ethics in and beyond academia, effects of such factors as age and substances on driving and performance, educational computer games, effects of noise on annoyance and sleep, and fetal alcohol syndrome. She is the recipient of the 2012 Western Psychological Association Lifetime Achievement Award.
A new edition of the #1 text in the Human Computer Interaction field! Hugely popular with students and professionals alike, Interaction Design is an ideal resource for learning the interdisciplinary skills needed for interaction design, human computer interaction, information design, web design and ubiquitous computing. This text offers a cross-disciplinary, practical and process-oriented introduction to the field, showing not just what principles ought to apply to interaction design, but crucially how they can be applied. An accompanying website contains extensive additional teaching and learning material including slides for each chapter, comments on chapter activities and a number of in-depth case studies written by researchers and designers.
About the Author
Interaction design can be defined as designing interactive products to support the way people communicate and interact in their everyday and working lives. To be successful, interaction designers will need a mixed set of skills drawn from psychology,human computer interaction, web design, computer science,information systems, and entertainment as well as an understanding of the desires and needs of people and the kinds of technology available. Interaction Design: beyond human computer interaction offers a cross-disciplinary, practical and process-oriented introduction to the field, showing not just what principles ought to apply to interaction design, but crucially how they can be applied. The fourth edition of this best-selling textbook has been substantially updated to reflect this dynamic and fast-moving field and includes: Wiley e-text featuring videos and Q&A New chapter Interaction Design in Practice Coverage of many new and traditional interfaces 25 new talking-head videos with HCI experts answering questions like has HCI gone too far? New section on emotional tech and automated emotion Coverage of AgileUX and the maker movement New sections on social interaction and social media Interaction Design is hugely popular with students and professionals alike. It is an ideal resource for learning the interdisciplinary skills needed for interaction design,human computer interaction, information design, web design,and ubiquitous computing. Accompanying the text is an extensive website at http://www.id-book.com which contains additional teaching and learning material including slides for each chapter, comments on chapter activities, and a number of in-depth case studies written by researchers and designers.