Language : English
Published : 2013-08-06
Pages : 384
Ebook Basics Of Web Design – HTML5 And CSS3
Intended for use in a beginning web design or web development course The Basics of Web Design: HTML5 & CSS3, 2e takes a unique approach to prepare students to design web pages that work today in addition to being ready to take advantage of HTML5 coding techniques of the future. The text covers the basic concepts that web designers need to develop their skills: * Introductory Internet and Web concepts * Creating web pages with HTML5 * Configuring text, color, and page layout with Cascading Style Sheets * Configuring images and multimedia on web pages * Web design best practices * Accessibility, usability, and search engine optimization considerations * Obtaining a domain name and web host * Publishing to the Web Teaching and Learning Experience.
Language : English
How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Sloth — build a path of least resistance that leads users where you want them to go Gluttony — escalate customers’ commitment and use loss aversion to keep them there Anger — understand the power of metaphysical arguments and anonymity Envy — create a culture of status around your product and feed aspirational desires Lust — turn desire into commitment by using emotion to defeat rational behavior Greed — keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.
About the Author
Chris Nodder is an independent consultant with 20 years’ experience working with large organizations and lean startups to make user experience central to their business strategy. He was previously a director at the prestigious Nielsen Norman Group, and a senior user researcher at Microsoft. He has an MS in Human-Computer Interaction and a BS in Psychology.
For undergraduate systems analysis and design courses. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States Kendall and Kendall’s Systems Analysis and Design, 9e, is a human-centered book that concisely presents the latest systems development methods, tools, and techniques to students in an engaging and easy-to-understand manner.
This classic book on formal languages, automata theory, and computational complexity has been updated to present theoretical concepts in a concise and straightforward manner with the increase of hands-on, practical applications. This new edition comes with Gradiance, an online assessment tool developed for computer science. Please note, Gradiance is no longer available with this book, as we no longer support this product.
About the Author
Nicole Fenton is an independent writer and editor in Brooklyn. She has worked at a large social network, a startup incubator, a design studio, and Apple. She manages content projects of all sizes and teaches writing as a design practice. Kate Kiefer Lee is a writer and editor at MailChimp and a former magazine editor. She has written for publications like Forbes and A List Apart, and spoken about web content around the world. She teaches people how to write like they talk.