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This book is ideal for a one- or two-term course in database management or database design in an undergraduate or graduate level course. With its comprehensive coverage, this book can also be used as a reference for IT professionals. This best-selling text introduces the theory behind databases in a concise yet comprehensive manner, providing database design methodology that can be used by both technical and non-technical readers. The methodology for relational Database Management Systems is presented in simple, step-by-step instructions in conjunction with a realistic worked example using three explicit phases-conceptual, logical, and physical database design. Teaching and Learning Experience This program presents a better teaching and learning experience-for you and your students. It provides: *Database Design Methodology that can be Used by Both Technical and Non-technical Readers *A Comprehensive Introduction to the Theory behind Databases *A Clear Presentation that Supports Learning
James Kalat’s best-selling INTRODUCTION TO PSYCHOLOGY does far more than cover major theories and studies; it teaches you how to become better at evaluating information. Hands-on “Try It Yourself” activities and summaries of real research encourage you to ask yourself, “How was this conclusion reached?” and “Does the evidence really support it?” Students praise this streamlined, visually appealing text, which invites you to interact with psychological ideas and expands your preconceived ideas about the field of psychology. As a result, you’ll become a savvier consumer of information, not only during your college experience but also as you venture into your post-college life. With his friendly writing style and many learning tools, Kalat puts you at ease and enables you to participate actively in what you are studying.
About the Author
James W. Kalat is Professor Emeritus of Psychology at North Carolina State University, where he taught courses in introduction to psychology and biological psychology from 1977 through 2012. He received an AB degree summa cum laude from Duke University and a PhD in psychology from the University of Pennsylvania. He is also the author of INTRODUCTION TO PSYCHOLOGY (10th Edition) and co-author with Michelle Shiota of EMOTION (2nd Edition). In addition to textbooks, he has written journal articles on taste-aversion learning, the teaching of psychology, and other topics. He was twice the program chair for the annual convention of the American Psychological Society, now named the Association for Psychological Science.
Now in its 4th Asia-Pacific edition, the internationally acclaimed author team of Entrepreneurship and Small Business have revised their market-leading text with a simple pedagogy and a clear purpose. Starting and running your own enterprise is one the most rewarding – and challenging – journeys towards developing a business career. This text provides students with the theoretical and practical knowledge required to successfully own and manage a new, small or growing business venture. ESB 4th Asia-Pacific edition is abundant with insightful real world case studies and opportunities for experiential learning. It provides comprehensive information about small business management and entrepreneurship in Australia, New Zealand, China, India, Singapore, Malaysia and Hong Kong; providing students with a genuinely international perspective. The text includes a bolstered section on family business start-ups and integrated coverage of the impact of sustainability and social media. Yet again, the author team have brought to life what successful small business owners actually do, not just what they think or the theoretical concepts behind their strategy.
Organizational Communication: Approachess and Processes presents organizational communication from both a communication and managerial perspective. Professor Miller’s clear writing style and consistent use of examples and case studies result in a text that undergraduate students will find easy to understand.
About the Author
Dr. Katherine Miller is a leading scholar on communication in healthcare organizations. She holds bachelors and masters degrees in communication from Michigan State University, and a doctorate from the Annenberg School of Communication at the University of Southern California. She served on the faculties of the University of Kansas, Arizona State University, and Michigan State University, and has been a professor in Texas A&M University’s Department of Communication since 1998. Dr. Miller is the author of three books and more than 50 journal articles and book chapters.