Language : English
Published : 2016
Pages : 464
Effective Human Relations: Interpersonal And Organizational Applications 13th Edition
Master the human relation skills you need to become successful in today’s workplace with one of the most widely used human relations texts available. EFFECTIVE HUMAN RELATIONS incorporates hundreds of examples of real human relations issues and practices in successful companies. This comprehensive 13th edition explores goal- setting, the root causes of negative attitudes, the use of “personal branding” and social media in the job market, emotional intelligence, positive psychology and happiness, and how companies create a dynamic company cultures. Self-assessments and self-development opportunities throughout the book teach you to assume responsibility for improving your personal skills and competencies. This text will help you gain the insights, knowledge and relationship skills you need to deal successfully with the wide range of people-related challenges in business today. It is a text you can continue to refer to throughout your life!
About the Author
Barry L. Reece is professor emeritus at Virginia Polytechnic Institute and State University. Prior to this, he was on the faculty at the University of Northern Iowa. He received his Ed.D. from the University of Nebraska. Dr. Reece has been actively involved in teaching, research, consulting, and designing training programs throughout his career. He has conducted more than 500 workshops and seminars devoted to leadership, human relations, communications, sales, customer service, and small business operations. He received the Excellence in Teaching Award for classroom teaching at Virginia Tech and the Trainer of the Year Award presented by the Valleys of Virginia Chapter of the American Society for Training and Development. Dr. Reece has contributed to numerous journals and is author or co-author of six college textbooks that have been through a total of 41 editions. He has served as a consultant to Lowe’s Companies, Inc., Wachovia Corporation, WLR Foods, Kinney Shoe Corporation, and numerous other profit and not-for-profit organizations. Monique Reece is an adjunct professor at the Institute for Leadership and Organizational Performance at the University of Denver. She has also served as an Executive Education faculty member at the Daniels College of Business, University of Denver, and online faculty for Colorado State University. Monique has more than 25 years of teaching, training and executive management experience working with both Fortune 500 companies and fast-growing entrepreneurial businesses. She is the founder of MarketSmarter, a consulting and training firm that helps companies improve marketing, business strategy and organizational culture to inspire innovation, employee commitment and customer loyalty. Monique is the creator a program that has taught hundreds of CEOs, marketers, sales professionals, and entrepreneurs how to develop growth strategies and marketing plans. She formerly served as Executive Vice President at Jones Knowledge and as Director of Global Market Development and Corporate Planning at Avaya. Monique is the author of REAL-TIME MARKETING FOR BUSINESS GROWTH: HOW TO USE SOCIAL MEDIA, MEASURE MARKETING AND CREATE A CULTURE OF EXECUTION, coauthor of MARKET SMARTER, NOT HARDER, and a former columnist for The Denver Business Journal. She currently serves on the Chief Marketing Officer Council (CMO) Academic Liaison Board.
In its 8th edition, AHRI-endorsed Human Resource Management has a re-organised author team and continues to provide a strong conceptual and practical framework for students of human resource management. The successful integrative strategic HRM model is retained and the most recent developments in human resource management theories and practices are explored. A multitude of contemporary regional and international examples are integrated throughout, alongside an expanded coverage on ethics and a focus on critical analysis. Thoroughly revised and updated with the latest research findings, this edition incorporates a wealth of new material including: corporate social responsibility, ethics, sustainable management practice, leadership, talent management, industrial relations, and retains its focus on core human resource elements. Accompanied by new online study tools which help to reinforce concepts, apply critical thinking and enhance skills, the 8th edition of Human Resource Management offers the complete learning experience required to succeed in human resource management.
Now in its fourth edition, this tried-and-tested guide for both students and practitioners combines a rigorous theoretical grounding with practical insights into every aspect of the organizing and running of events. Presented in two engaging parts: Part 1 provides a comprehensive overview of the events business including market demand for events, the role of suppliers and the social and economic impact of the event business. Part 2 focuses on aspects of event organization including planning an event, financial management, logistics, legal aspects, marketing, public relations and legacies. The text considers event management from an international perspective, with a particular focus on Europe but also encompassing the Middle East and Africa. Successful Event Management is essential reading for all undergraduate and post-graduate event management students and is also an ideal resource for active practitioners looking for both a practical guide and a rigorous overview of the subject.
Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edge coverage that equips students with a solid understanding of today’s dynamic B2B market. The similarities and differences between consumer and business markets are clearly highlighted and there is an additional emphasis on automated B2B practices and the impact of the Internet.
What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today? This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment. In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.
About the Author
Dr Vinh Sum Chau is Lecturer in Strategy and Strategic Management at the Norwich Business School, University of East Anglia (UEA), and faculty member of the UK ESRC Centre for Competition Policy (CCP). Dr Barry J. Witcher is Reader in Strategic and General Management at the Norwich Business School, University of East Anglia (UEA).