Employment Relations: An Integrated Approach
Introduce your students to a new way of looking at at Employment Relations!
McPhail, Jerrard and Southcombe address the key topics of Employment Relations. They offer an industrial relations focus on human resources, and a human resources focus on industrial relations – a uniquely comprehensive approach.
The textbook is packed with case studies, local and international examples, vignettes, legislative extracts and news articles to create student discussion and reflection on ideas across IR and HR.
Employment Relations: An Integrated Approach includes Search me! Management – an online research library just for this subject. Fast, convenient and updated daily – so
you and your students are always on top of latest research. Includes hundreds of scholarly and popular journals, eBooks, and newspapers. Now it’s easy to explore today’s issues
relevant to your teaching.
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Table of Contents
Part 1 Insight into Marketing 1. What is marketing? 2. Strategy development and marketing planning 3. The marketing environment Part 2 Analyzing the Market 4. Buying behaviour 5. Marketing research and marketing information 6. Market segmentation and positioning Part 3 Product Decisions 7. Product strategy and services marketing 8. New product development Part 4 Promotion Decisions 9. Marketing communication strategies 10. Advertising 11. Sales management Part 5 Pricing Decisions 12. Pricing strategies and price determination Part 6 Distribution Decisions 13. Distribution 14. Retailing 15. Global marketing
Managing Organizational Behavior by Baldwin/Bommer/Rubin distinguishes itself from other OB texts by taking a carefully-balanced approach to OB. It covers all traditional OB topics but in a decision-oriented, not just descriptive, way. It embraces the best OB models and evidence but engages students in how to use those models to improve their skill-sets and more successfully navigate organizational life. It is expressly designed to reconcile student demands for relevance and application with instructor interests in rigor, evidence and appropriate coverage of the discipline. Its student-centric materials provide students with relevant cutting-edge research and applications through extensive case studies, Manage What? situations, and practical Tool Kits that bring OB and career success to real life.
This text will combine the disciplines of the internationally recognised Project Management Body of Knowledge with the practical techniques that are used in the project profession in Australia today. [Insert with code for 12 months student online access]
A dissertation is often a crucial part of a Business and Management degree and can heavily influence the final mark. It can be extremely daunting: it requires a lengthy piece of writing and forms a major component for assessment. In fact, when faced with this task the first word that comes to mind for many students is simply ‘Help!’ This new and updated edition provides the necessary help, covering all the stages from the initial choice of subject through to the final writing. Stephen Rayner joins Brian White in this excellent guide to dissertations, which is equally useful to both undergraduates and postgraduates. It includes support on all aspects of the dissertation, from the student-supervisor relationship to evaluation and analysis of data.