Entrepreneurial Strategic Management
This managerial book goes beyond the traditional thoughts on this subject. It brings you a challenging dimension: Create an entrepreneurial organization and you will exceed in the realization of your goals and objectives. The entrepreneurial organization thrives on developing innovation, customer retention, productivity, and growth. Your role and that of other managers has changed dramatically in the last decade because two powerful new forces have joined in the environment. A new social awareness and demographic shift in the work force coupled with a shrinking of markets in a technological and global landscape demands new ways of planning, organizing, and directing organizations. ESM argues the need for implementation as the force majeure in fulfilling strategic plans and the engagement of the whole organization in strategic management to achieve organizational goals. Inside, you’ll be introduced to a new approach to understanding the economic marketplace in four quadrants or fields where each determines what strategic responses are needed to thrive in those fields and which direction the organization is to go if it is to survive and grow. This book lays out the cycle of corporate products and services from profitable innovation to decline and failure and offers the executive a road map to renovate and build the organization.
About the Author
Ken R. Blawatt is a Corporate Educator and Adviser. He is also adjunct professor in the Arthur Lok Jack Graduate School of Business, St. Augustine’s Campus, University of the West Indies in Trinidad, W. I. He is the author of texts in entrepreneurship and marketing and has published numerous papers on entrepreneurship and economic development with emphasis on the manufacturing sector.
Out of stock
Management of Occupational Health and Safety, Sixth Edition, is the bestselling text for the Health and Safety course in the Human Resources program. Throughout the text, we have provided the reader with current examples, clear definitions of technical terms, and links to the vast amount of information found on the Web. Management of Occupational Health and Safety, as part of The Nelson Series in Human Resources Management, is the best source in Canada for consistent, reliable, valid, and current knowledge about HRM practices.
Managing Organizational Behavior by Baldwin/Bommer/Rubin distinguishes itself from other OB texts by taking a carefully-balanced approach to OB. It covers all traditional OB topics but in a decision-oriented, not just descriptive, way. It embraces the best OB models and evidence but engages students in how to use those models to improve their skill-sets and more successfully navigate organizational life. It is expressly designed to reconcile student demands for relevance and application with instructor interests in rigor, evidence and appropriate coverage of the discipline. Its student-centric materials provide students with relevant cutting-edge research and applications through extensive case studies, Manage What? situations, and practical Tool Kits that bring OB and career success to real life.
Dowling et al is a rare instance of a textbook that has developed alongside the field – helping to shape what it is today – and remains the market leading IHRM textbook worldwide. The international author team have ensured this edition is even more international than its predecessors, whilst also remaining close to curriculum developments. New edition changes include a streamlined chapter structure and a new chapter on the cultural context of IHRM. The focus on expatriates has been balanced with a stronger global management emphasis throughout. The content also reflects the current economic climate, including greater coverage of turbulence for IHRM and issues of employee separation. There is also expanded coverage of business ethics, outsourcing, emerging markets and small medium enterprises. In addition the new edition includes a wealth of case study material and class discussion material. A fully tailored CourseMate and Instructor’s website will also be available to adopters. MARKET: Dowling et al is a core textbook for “International HRM” modules (IHRM) as taught at intermediate and postgraduate levels on all HRM programmes and the majority of broad-based business programmes. It is also used on some “International Management” modules. This textbook is autopackaged with CourseMate. CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook and the textbook-specific website. CourseMate includes an integrated eBook and interactive teaching and learning tools including quizzes, flashcards, videos, and more and an EngagementTracker, a first-of-its-kind tool that monitors student engagement in the course.
About the Author
Peter J. Dowling (Ph.D, The Flinders University of South Australia) is a Professor of Human Resource Management at La Trobe University. He has co-authored a number of books and has written or co-authored over seventy journal articles and book chapters. He serves on the editorial boards of International Journal of Human Resource Management, Journal of World Business, Management International Review, Journal of International Management, Thunderbird International Business Review, Asia Pacific Journal of Human Resources, Journal of Management & Organization and ZfPGerman Journal of Human Resource Research. Peter is President of the International Federation of Scholarly Associations of Management (IFSAM), a Vice-President of the Australia & New Zealand International Business Academy, a Life Fellow of the Australian Human Resources Institute and a Senior Research Affiliate of the Center for Advanced Human Resource Studies at Cornell University. Former roles include past National Vice-President of the Australian Human Resources Institute and editor of Asia Pacific Journal of Human Resources (1987-1996). Marion Festing is Professor of Human Resource Management and Intercultural Leadership at ESCP-EAP European School of Management in Berlin, Germany. Her previous appointments include the University of Paderborn, Germany, and she has gained educational, research and work experience in France, Australia, Tunisia, Taiwan, and the U.S. Dr. Festing’s current research interests focus on transnational HRM strategies, global careers, and global compensation. Her publications include a book on strategic international human resource management (Strategisches Internationales Personalmanagement, 2e) and a co-authored text on international human resource management (Internationales Personalmanagement, 2e). In addition, she has written or co-authored more than 50 book chapters and journal articles, as well as published in such international journals as Management International Review, Economic and Industrial Demography, European Management Journal, and International Journal of Globalisation and Small Business. Dr. Festing serves on the editorial boards of Career Development International, Journal of Management & Organization, International Journal of Globalisation and Small Business, ZFP-German Journal of Human Resource Research, and Zeitschrift Fur Management. In 2006, Dr. Festing served as co-chair of the IHRM track at the IFSAM conference in Berlin. She received her Ph.D. from the University of Paderborn. Allen D. Engle, Sr. is a professor of management in the College of Business and Technology at Eastern Kentucky University, where he has taught courses in management, human resource administration, organizational behavior, organizational theory, and international management. He also has been a visiting lecturer at the FHS – Hochschule Fur Technik, Wirtschaft und Soziale Arbeit, St. Gallen in Switzerland, and a visiting professor of international management at the University of Pecs in Hungary. Dr. Engle is a national and regional professional member of World at Work (formerly the American Compensation Association) and the Society for Human Resource Management, as well as a longtime member of the U.S. Academy of Management. His research interests are in the topic areas of compensation theory and practices, leadership and organizational change, job analysis, managerial competencies, and organizational design — particularly their impact on multinational firms. Published in regional, national, and international academic journals, Dr. Engle has presented academic papers at conferences in the U.S., Australia, Canada, Estonia, Germany, Hungary, Ireland, Slovenia, Spain, and the United Kingdom. He also has consulted for regional firms and presented professional seminars in the areas of performance appraisal systems, executive team building, strategically responsive compensation systems, intercultural management issues and organizational change. He received his D.B.A. from the University of Kentucky.
Table of Contents
Part 1 Insight into Marketing 1. What is marketing? 2. Strategy development and marketing planning 3. The marketing environment Part 2 Analyzing the Market 4. Buying behaviour 5. Marketing research and marketing information 6. Market segmentation and positioning Part 3 Product Decisions 7. Product strategy and services marketing 8. New product development Part 4 Promotion Decisions 9. Marketing communication strategies 10. Advertising 11. Sales management Part 5 Pricing Decisions 12. Pricing strategies and price determination Part 6 Distribution Decisions 13. Distribution 14. Retailing 15. Global marketing