Language : English
Published : 2014-02-17
Pages : 608
Entrepreneurs who need to find the solutions to key challenges will turn to Bygrave. Entrepreneurship, 3rd Edition explores the trials and tribulations of entrepreneurship so that they’ll have the necessary tools to start their own businesses. It offers coverage on social enterprises and ethics due to the rise in green trends and corporate scandals. A chapter on entrepreneurial selling that examines how to sell to multiple stakeholders is included in this text, as well as case studies that provide relevant views. Up-to-date examples and references provide entrepreneurs with the most useful information.
Gain a strong understanding of IT project management as you learn to apply today’s most effective project management tools and techniques with the unique approach found in INFORMATION TECHNOLOGY PROJECT MANAGEMENT, 8E. This book emphasizes the latest developments and skills to help you prepare for the Project Management Professional (PMP) or Certified Associate in Project Management (CAPM) exams. While this edition reflect content from the latest the PMBOK(R) Guide, it goes well beyond the Guide to provide a meaningful context for project management. Hundreds of timely examples highlight IT projects, while quick quizzes, discussion questions, exercises, and ongoing cases reinforce your learning. Time-saving template files assist in completing tasks. Examples from familiar companies featured in today’s news, an Agile case, MindView software, and a guide to using Microsoft Project 2013 help you master IT project management skills that are marketable around the globe.
About the Author
As a professor in the Department of Business Administration at Augsburg College in Minneapolis, Dr. Kathy Schwalbe teaches courses in project management, problem solving for business, systems analysis and design, information systems projects, and strategic technology. She has also served as an adjunct faculty member at the University of Minnesota, where she taught a graduate-level course in project management in the engineering department. A frequently requested speaker and consultant, Dr. Schwalbe provides training and consulting services to numerous organizations and addresses professionals at several conferences each year.
Introduction to Data Mining presents fundamental concepts and algorithms for those learning data mining for the first time. Each concept is explored thoroughly and supported with numerous examples. The text requires only a modest background in mathematics. Each major topic is organized into two chapters, beginning with basic concepts that provide necessary background for understanding each data mining technique, followed by more advanced concepts and algorithms. Quotes This book provides a comprehensive coverage of important data mining techniques. Numerous examples are provided to lucidly illustrate the key concepts. -Sanjay Ranka, University of Florida In my opinion this is currently the best data mining text book on the market. I like the comprehensive coverage which spans all major data mining techniques including classification, clustering, and pattern mining (association rules). -Mohammed Zaki, Rensselaer Polytechnic Institute
About the Author
Aaron Podolefsky is Provost and Vice President for Academic at the University of Northern Iowa, where he also served eight years as Dean of the College of Social and Behavioral Sciences. He received his Ph.D. in Anthropology from the State University of New York at Stony Brook and also holds degrees in Liberal Studies and Mathematics. He has authored books on law in Papua New Guinea and crime prevention in urban America. Peter J. Brown is a Professor of Anthropology at Emory University, where he also holds a faculty position in the Rollins School of Public Health. He is currently director of Emory’s Center for the Study of Health, Culture and Society. He has served as an officer in the Society for Medical Anthropology and was Editor-in-Chief of the journal Medical Anthropology for nine years. He has done research on a variety of topics, including malaria, tuberculosis, obesity, Alzheimer’s disease, male gender and health, and the history of international health policy. He has been the recipient of three teaching awards. He has co-edited The Anthropology of Infectious Disease (with Marcia Inhorn) as well as the textbooks Applying Anthropology (sixth edition) and Applying Cultural Anthropology (fifth edition) (both with Aaron Podolefsky.
Encourages mastery of the basic principles of psychological research Research Methods, Design, and Analysis, 12/e, provides an understanding of the research methods used to investigate human thought and behavior. The coverage of experimental, qualitative, correlational, and survey research helps students develop their research skills for all aspects of psychology. Information is presented in a simple and straightforward manner and placed into context of actual research studies, helping students make real-life connections.