Entrepreneurship: Ideas in Action 6th Edition
Students today realize that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that students can relate to. Information on online research and online business planning is also included.
About the Author
Cynthia L. Greene taught business education at the high school level for 25 years. She taught in the Fulton County School System in Atlanta, Georgia, where she was a Cooperative Business Education Coordinator and chair of the business and career and technical education department. Cynthia has been active in the National Business Education Association (NBEA), serving on the Entrepreneurship Standards Committee as a writer and reviewer and as a writer for the Entrepreneurship Lesson Plans.
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The most practical leadership textbook on the market, EFFECTIVE LEADERSHIP 5E, uses a unique three-pronged approach to teach leadership concepts and theory, and takes students to the next level by developing their competencies in applying the concepts and development leadership skills they can immediately start using in their personal and professional lives. The authors combine traditional theory with cutting-edge leadership topics in a concise presentation that is packed with real-world examples. The text constantly puts the student in the leadership role engaging them in applying the concepts, as well as providing step-by-step behavior models for effectively handling leadership functions. EFFECTIVE LEADERSHIP 5E innovative three-pronged approach provides the greatest array and quality of learning opportunities.
About the Author
Robert N. Lussier is Professor of Management at Springfield College. Having taught management for more than 25 years, he has developed innovative and widely copied methods for applying concepts and developing skills that can be used personally and professionally. A prolific writer, Dr. Lussier has more than 350 publications to his credit, including other best selling textbooks (such as Management Fundaments: Concepts, Applications, Skill Development, also by South-Western/Cengage) and articles published in Academy of Entrepreneurship Journal, Business Horizons, Entrepreneurship Theory and Practice, Journal of Management Education, Journal of Small Business Management, Family Business Review, and Journal of Small Business Strategy and many others. He served as founding director of Israel Programs and taught courses in Israel. His international experience also stretches to Namibia and South Africa. He holds a bachelor of science in business administration from Salem State College, master’s degrees in education and business administration from Suffolk University, and a doctorate in management from the University of New Haven. Christopher F. Achua is a Full Professor in the Department of Business and Economics at the University of Virginia’s College at Wise. Dr. Achua has been teaching strategic management, leadership and other related courses for almost 2 decades, and he has an active scholarship record of presenting papers at regional and national conferences. A consultant to a variety of for-profit and not-for-profit organizations, Achua has served on several boards. He served as founding director of two business programs at UVA-Wise – the Small Business Institute (SBI) and the Center for Entrepreneurship, Leadership & Service (CELS). He received his undergraduate degree in business administration and accounting from the University of Sioux Falls, South Dakota; his MBA from the University of South Dakota; and his doctorate from the United States International University in San Diego, California.
The 9th Edition of Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of ‘how to’ embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts.
The superb author team of Hisrich, Peters, and Shepherd draw from their distinct backgrounds to create a book that addresses the dynamics of today’s entrepreneurial challenges. From Bob Hisrich’s expertise in global entrepreneurship to Mike Peter’s background as a both a real-life entrepreneur and academic to Dean Shepherd’s current research on cognition and entrepreneurial mindset, this book balances the crucial line between modern theory and practice.
Inspirational and informativeintroduce students to the process of entrepreneurial success.
There has never been a more exciting and opportunistic time to study entrepreneurship. Around the world, the current economic crisis is not just negatively affecting business, this crisis is also generating business opportunities for the creative and daring. Show your class how to take advantage with Entrepreneurship: Launching New Venturesthe text that introduces students to the process of entrepreneurial success and shows them how to be effective every step of the way.
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Learn the true process of a successful entrepreneur with ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 9e! Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. Using exercises and case presentations, you can apply your own ideas and develop useful entrepreneurial skills. Cases and examples found throughout the text present the new venture creations or corporate innovations that permeate the world economy today. This book will be your guide to understanding the entrepreneurial challenges of tomorrow.
About the Author
Donald F. Kuratko
Dr. Donald F. Kuratko is the Jack M. Gill Chair of Entrepreneurship, Professor of Entrepreneurship, and Executive Director of the Johnson Center for Entrepreneurship & Innovation at the Kelley School of Business of Indiana University – Bloomington. Professor Kuratko is considered a prominent scholar and a national leader in the field of entrepreneurship. He has published more than 160 articles on various aspects of entrepreneurship and corporate entrepreneurship.
Table of Contents
Part I: THE ENTREPRENEURIAL MIND-SET IN THE TWENTY-FIRST CENTURY.
1. Entrepreneurship. Evolutionary Development–Revolutionary Impact.
2. The Entrepreneurial Mind-Set in Individuals: Cognition and Ethics.
3. The Entrepreneurial Mind-Set in Organizations: Corporate Entrepreneurship.
4. Social Entrepreneurship and the Global Environment for Entrepreneurship.
Part II: INITIATING ENTREPRENEURIAL VENTURES.
5. Innovation: The Creative Pursuit of Ideas.
6. Assessment of Entrepreneurial Opportunities.
7. Pathways to Entrepreneurial Ventures.
8. Sources of Capital for Entrepreneurial Ventures.
Part III: DEVELOPING THE ENTREPRENEURIAL PLAN.
9. Legal Challenges for Entrepreneurial Ventures.
10. Marketing Research for Entrepreneurial Ventures.
11. Financial Preparation for Entrepreneurial Ventures.
12. Developing an Effective Business Plan.
Part IV: GROWTH STRATEGIES FOR ENTREPRENEURIAL VENTURES.
13. Strategic Entrepreneurial Growth.
14. Valuation of Entrepreneurial Ventures.
15. Harvesting Entrepreneurial Ventures.