Paperback
Language : English
Published : 2015
Pages : 576
Entrepreneurship: Starting and Operating A Small Business, 4th Global Edition
$73.00
In stock
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About the Author
Donald F. Kuratko
Dr. Donald F. Kuratko is the Jack M. Gill Chair of Entrepreneurship, Professor of Entrepreneurship, and Executive Director of the Johnson Center for Entrepreneurship & Innovation at the Kelley School of Business of Indiana University – Bloomington. Professor Kuratko is considered a prominent scholar and a national leader in the field of entrepreneurship. He has published more than 160 articles on various aspects of entrepreneurship and corporate entrepreneurship.
Table of Contents
Part I: THE ENTREPRENEURIAL MIND-SET IN THE TWENTY-FIRST CENTURY.
1. Entrepreneurship. Evolutionary Development–Revolutionary Impact.
2. The Entrepreneurial Mind-Set in Individuals: Cognition and Ethics.
3. The Entrepreneurial Mind-Set in Organizations: Corporate Entrepreneurship.
4. Social Entrepreneurship and the Global Environment for Entrepreneurship.
Part II: INITIATING ENTREPRENEURIAL VENTURES.
5. Innovation: The Creative Pursuit of Ideas.
6. Assessment of Entrepreneurial Opportunities.
7. Pathways to Entrepreneurial Ventures.
8. Sources of Capital for Entrepreneurial Ventures.
Part III: DEVELOPING THE ENTREPRENEURIAL PLAN.
9. Legal Challenges for Entrepreneurial Ventures.
10. Marketing Research for Entrepreneurial Ventures.
11. Financial Preparation for Entrepreneurial Ventures.
12. Developing an Effective Business Plan.
Part IV: GROWTH STRATEGIES FOR ENTREPRENEURIAL VENTURES.
13. Strategic Entrepreneurial Growth.
14. Valuation of Entrepreneurial Ventures.
15. Harvesting Entrepreneurial Ventures.
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