Language : English
Published : 2014
Pages : 208
Ethical Practice in Applied Psychology
Ethical Practice in Applied Psychology is written for upper level undergraduate and post-graduate students and focuses specifically on the ethical principles as applied to trainee psychologists in Australia with a strong emphasis on applying the Australian Psychological Society Code of Ethics to real practice scenarios. It elucidates the more complex aspects of ethical principles by using case studies which are designed to aid learning. This focus on real case studies and scenarios enables students and lecturers to engage with the material and to enter into discussion about the important and serious matter of professional ethics in psychology.
Available on backorder
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises. If your organization needs to adapt to harsh new realities, but you don’t yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.
Co-created by 470 “Business Model Canvas” practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model–or analyze and renovate an old one. Along the way, you’ll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you’re ready to change the rules, you belong to “the business model generation!”
This book is wholly dedicated to the art of exploratory spreadsheet modeling. Real problems that readers encounter on a day-to-day basis are presented, with the aim of helping them derive applicable principles and link principles to practice.
Users of this book will find it a refreshing learning guide and handy reference resource. It offers 101 spreadsheet exercises and tools, including a chapter featuring another 101 business challenges that readers can practice as modeling projects. Introduced for the first time in this third edition is a set of Discovery Points, 46 in total. They are included to enlighten readers and instructors on the underlying exploratory thinking employed in the exercises.
Though the book can be used with different versions of Microsoft Excel, LibreOffice and OpenOffice Calc, and other spreadsheet application software, this edition only presents Excel 2010-13 spreadsheet features and functions, and Visual Basic for Application in its appendices.
The notes for older Excel versions, and OpenOffice Calc and Basic from the earlier editions, and the newly added LibreOffice Calc and Basic are now found in a new Online Learning Center that accompanies this book. Completed spreadsheet workbooks in the different spreadsheet versions are also provided there.
This way, the book should remain helpful for any person, whether a novice, beginner, or expert, to learn business modeling using basic and advanced spreadsheet features, as well as macro programming.
This best-selling guide provides a complete, practical, up-to-date introduction to network and computer security. Security Guide to Network Security Fundamentals, Fifth Edition, maps to the new CompTIA Security SY0-401 Certification Exam, providing thorough coverage of all domain objectives to help readers prepare for professional certification and career success. The text covers the essentials of network security, including compliance and operational security; threats and vulnerabilities; application, data, and host security; access control and identity management; and cryptography. The extensively updated Fifth Edition features a new structure based on major domains, a new chapter dedicated to mobile device security, expanded coverage of attacks and defenses, and new and updated information reflecting recent developments and emerging trends in information security, such as virtualization. New hands-on and case activities help readers review and apply what they have learned, and end-of-chapter exercises direct readers to the Information Security Community Site for additional activities and a wealth of learning resources, including blogs, videos, and current news and information relevant to the information security field.
About the Author
Mark Ciampa is Assistant Professor of Computer Information Systems at Western Kentucky University in Bowling Green, Kentucky. Previously, he served as Associate Professor and Director of Academic Computing for 20 years at Volunteer State Community College in Gallatin, Tennessee. Dr. Ciampa has worked in the IT industry as a computer consultant for the U.S. Postal Service, the Tennessee Municipal Technical Advisory Service, and the University of Tennessee. He is also the author of many Cengage/Course Technology textbooks, including Security Guide to Network Security Fundamentals, CWNA Guide to Wireless LANs, 3e, CWSP Guide to Wireless Security, Guide to Wireless Communications, and Networking BASICS. He holds a Ph.D. in digital communication systems from Indiana State University.
Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today’s best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.
About the Author
Mary Lou Roberts has been a tenured professor of marketing at the University of Massachusetts and held a number of administrative positions there, including Director of Development. She currently teaches Internet Marketing to a global cadre of students at the Harvard University Extension School. Dr. Roberts earned her Ph.D. in marketing from the University of Michigan. She is senior author of DIRECT MARKETING MANAGEMENT, 2E, available on her website at www.marylouroberts.info. She has published extensively in marketing journals throughout the U.S. and Europe. Dr. Roberts is a frequent presenter for both professional and academic marketing organizations and has consulted and provided planning services and management training programs for a wide variety of corporations and non-profit organizations. She has been an active member of many professional organizations and has served on a number of their boards. Melissa S. Barker is a digital marketing consultant and public speaker, currently working with Puppet Labs and Gates NextGen Open Source Courseware Grant. She has co-authored five leading-edge textbooks, including the best-selling INTERNET RESEARCH ILLUSTRATED and the popular SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH. Ms. Barker created the first accredited social media marketing certificate in Washington State. She also developed and teaches the certificate’s core courses for Spokane Falls Community College, which include marketing, social media marketing, search engine marketing, and social media strategic planning courses. Ms. Barker is pursuing an M.B.A. at Willamette University. She received her undergraduate education at Gonzaga University, graduating with a B.A. in public relations and advertising. She has held key roles in digital marketing management at Siber Systems, Own Point of Sale, Integra Telecom, Jive Software, and Oregon Public Broadcasting. She has established herself as an authority on LinkedIn. In addition, she is a sought after speaker at conferences such as InnoTech and ITEXPO. For more information about Ms. Barker, visit: www.linkedin.com/in/melissasbarker. Debra Zahay is Professor and Department Chair at St. Edward’s University. Austin, Texas. She holds A Ph.D. in Marketing from the University of Illinois, an M.A. in Management from Northwestern University in Evanston, Illinois, a J.D. from Loyola University in Chicago and her undergraduate degree from Washington University in St. Louis. Dr. Zahay researches how firms can facilitate customer relationships, particularly using customer information. Her current and recent research topics include customer information management for competitive advantage; information use in new product development and, particularly, crowd-sourcing; data warehousing in CRM environments; email personalization and other aspects of interactive marketing. Some of the journals in which she has published include Journal of Product Innovation Management, Decision Sciences, Industrial Marketing Management, Journal of Advertising Research, Journal of Business and Industrial Marketing, Journal of Interactive Marketing, Interactive Marketing, Journal of Database Marketing, and in the working paper series for the Marketing Science Institute. She has presented her work at numerous academic and practitioner conferences. Dr. Zahay’s prior teaching experiences include North Carolina State University in Raleigh, North Carolina, and DePaul University in Chicago, Illinois. Dr. Zahay has been the President of her own database and relationship management consulting firm since 1993 and has extensive experience helping companies identify and develop customer relationships. Her prior business experience includes senior marketing management responsibilities at MCI Telecommunications and Dun & Bradstreet. She has also served as a Vice President on the Executive Board of the Chicago American Marketing Association and currently serves on the Board of the Chicago Association of Direct Marketing. Nicholas F. Bormann holds a Ph.D. in economics at George Mason University). He received his undergraduate education at Gonzaga University, graduating with a B.S. in economics and a B.A. in political science, with a concentration in women’s/gender studies. Dr. Bormann is a two-time recipient of the Albert Mann Award for intercollegiate policy debate and qualified for the National Debate Tournament four times, advancing to elimination rounds twice. A member of Omicron Delta Epsilon, the economics honor society, his 2010 paper on the effect of state minimum wage laws on unemployment was presented at the Spokane Intercollegiate Research Conference. For more information about Dr. Bormann, visit: www.linkedin.com/in/nfbormann. Donald I. Barker has authored, coauthored, and contributed to 40 cutting-edge and best-selling textbooks on subjects ranging from computer operating systems and expert systems to Internet research and social media marketing. Mr. Barker holds an M.B.A. from Eastern Washington University. As an assistant professor of information systems at Gonzaga University, he was honored with the Best Theoretical Paper Award by the International Business Schools Computer Users Group Annual North American Conference. He also received several Jepson Scholarship Awards for notable publications in the field of artificial intelligence. As senior editor of PC AI Magazine, he wrote popular columns for the magazine and BotSpot.com. For more information about Mr. Barker, visit: www.linkedin.com/in/donaldibarker.