Language : English
Published : 2016
Pages : 324
Experiential and Active Learning Handbook For Management Principles, Skills and Competencies
Experiential and Active Learning Handbook for Management Principles, Skills and Competencies is targeted to train managerial and leadership skills, with application of knowledge. Focusing on the application of concepts and issues, the handbook facilities deep learning, critical thinking and creating excitement to acquire management skills. the handbook focuses on the development, analytical thinking, multiple framing and practical reasoning. Various activities ranging from case-studies, case-scenarios, problem-based learning activities, mini-games, role-plays, open-ended questions, video cases, research based field work tasks and debate questions are included. Critical and independent thinking is encouraged so that students are inspired to resolve issues on their own. Learning becomes more student-centric rather than teacher-centric. The goal of this handbook is to train students on the soft skills and applied knowledge required for leading and managing and developing reflective and interpersonal skills as future managers. To achieve this, the handbook is designed as a training resource to facilitate more interactive, experiential, dialogue-rich and action-oriented learning.
This third Asia Pacific edition of International Marketing continues to offer up-to-date examples from Australia, New Zealand and throughout the Asia Pacific region alongside an international perspective to provide a truly global context. The text examines the unique conditions in which businesses from this region operate, concentrating on the challenges that face marketers. Students are provided with a comprehensive overview of both the theory and application of international marketing, including an examination of the distinct issues that affect a range of enterprises from start-up operations to small, medium and multinational firms. The ongoing concerns of the environment and the sustainability of business are integrated throughout the text. Other important emergent areas affecting the practice of international marketing, such as the dominance of social media and e-commerce are also discussed. To aid class discussions, short case studies are presented at the end of each chapter as well as a case for more extensive analysis at the end of each part.
This text will combine the disciplines of the internationally recognised Project Management Body of Knowledge with the practical techniques that are used in the project profession in Australia today. [Insert with code for 12 months student online access]
Peter Reed is the former MBA Director at Monash University and Associate Professor of Marketing. His areas of expertise cover strategic marketing, marketing planning, brand positioning and integrated marketing communications. He has extensive experience in the marketing field as a marketing practitioner, consultant and as an academic. In 2004 Peter was awarded the Monash University Faculty of Business and Economics Dean’s Teaching Award and the University’s Vice-Chancellor’s Award for Distinguished Teaching in 2005. In 2009 under Peter’s leadership the Monash MBA was ranked number 1 in the world in the category of personal development and educational experience in the Economist worldwide survey of MBAs.
Change Management is a crucial process for gaining the competitive advantage that is the goal of many organisations. This 5th edition of Organisational Change: Development and Transformation has been comprehensively revised to fully explain change management from the perspectives of organisational development and organisational transformation.