Exploring Public Relations 4th Edition

Publisher: Pearson Education


This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.

About the Author

Ralph Tench is Professor of Communications Education at Leeds Beckett University Liz Yeomans is Principal Lecturer in Public Relations and Communications at Leeds Beckett University.

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SKU: 9781292112183, 1292112182 Categories: ,

Language : English
Published : 2017-04-17
Pages : 612