Language : English
Published : 2008
Pages : 476
Written by two of the leading authorities in the field, FORENSIC PSYCHOLOGY, 3e International Edition introduces you to the practice of forensic psychology by showing how psychologists aid the legal system by serving as expert witnesses, criminal profilers, and trial consultants for jury selection and child custody hearings. Wrightsman and Fulero present the roles and responsibilities of forensic psychologists, and address both the opportunities and temptations inherent in those roles. Through this lens, the authors explore the ethical issues facing practicing forensic psychologists, such as promising clients too much, the possibility of becoming advocates rather than objective scientists, and the pitfalls associated with substituting one’s values for data. The authors provide an accurate and candid picture of the field, and the range of careers in forensic psychology.
ACCT2 Managerial is a fully blended-learning package; the book’s design encourages student engagement through ease of navigation, concise language and descriptions, and clearly highlighted key points, concepts and formulas. The online content adds further depth to student understanding of both theory and application of concepts. ACCT Managerial is the Asia-Pacific edition of the proven 4LTR press approach to managerial accounting, designed to enhance students’ learning experiences. The text is aimed squarely at the preparers/debits and credits method of teaching and is presented in an easy-to-read and accessible style. Concise, yet complete, coverage supported by a suite of online learning aids equips students with the tools required to successfully undertake an introductory financial accounting course. This edition again features the full chapter on sustainability.
Praise for the Second Edition ” full of vivid and thought-provoking anecdotes…needs to be read by anyone with a serious interest in research and marketing.” Research Magazine “Shmueli et al. have done a wonderful job in presenting the field of data mining – a welcome addition to the literature.” ComputingReviews.com “Excellent choice for business analysts…The book is a perfect fit for its intended audience.” Keith McCormick, Consultant and Author of SPSS Statistics For Dummies, Third Edition and SPSS Statistics for Data Analysis and Visualization ” extremely well organized, clearly written and introduces all of the basic ideas quite well.” Robert L. Phillips, Professor of Professional Practice, Columbia Business School Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner(R), Third Edition presents an applied approach to data mining and predictive analytics with clear exposition, hands-on exercises, and real-life case studies. Readers will work with all of the standard data mining methods using the Microsoft(R) Office Excel(R) add-in XLMiner(R) to develop predictive models and learn how to obtain business value from Big Data. Featuring updated topical coverage on text mining, social network analysis, collaborative filtering, ensemble methods, uplift modeling and more, the Third Edition also includes: * Real-world examples to build a theoretical and practical understanding of key data mining methods * End-of-chapter exercises that help readers better understand the presented material * Data-rich case studies to illustrate various applications of data mining techniques * Completely new chapters on social network analysis and text mining * A companion site with additional data sets, instructors material that include solutions to exercises and case studies, and Microsoft PowerPoint(R) slides * Free 140-day license to use XLMiner for Education software Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner(R), Third Edition is an ideal textbook for upper-undergraduate and graduate-level courses as well as professional programs on data mining, predictive modeling, and Big Data analytics. The new edition is also a unique reference for analysts, researchers, and practitioners working with predictive analytics in the fields of business, finance, marketing, computer science, and information technology.
Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management.
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
For undergraduate or graduate business students. A balanced and holistic approach to business analytics Business Analytics, Second Edition teaches the fundamental concepts of the emerging field of business analytics and provides vital tools in understanding how data analysis works in today’s organizations. Students will learn to apply basic business analytics principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. Included access to commercial grade analytics software gives students real-world experience and career-focused value. Author James Evans takes a balanced, holistic approach and looks at business analytics from descriptive, and predictive perspectives.