Language : English
Published : 2017
Pages : 872
Global Marketing 7th Edition
“All good marketing is local. Global companies know this and are going “glocal”.There is also a trend towards the ‘Internet of Everything’, which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing.” Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University In this era of increased globalisation, if there’s one textbook that today’s students and tomorrow’s marketers need to read, it’s Svend Hollensen’s world renowned text. For over fifteen years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Now into its seventh edition, Global Marketing continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more. It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level. “The world today truly is flat, and a sound global perspective is an absolute must for all students. Svend Hollensen’s Global Marketing provides a thorough and comprehensive treatment that delivers on this need.” Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph’s University, USA, and Professor of Consumer Behaviour, University of Manchester, UK “The best textbook on global marketing I have come across! The case studies, many of them available online, provide an excellent basis for class discussion.” Elisabeth Gotze, Vienna University of Economics and Business “Excellent level of detail in each chapter to support learning around strategic global marketing decisions. The video case studies are a huge bonus and really help to bring the subject alive. ” Giovanna Battiston, Senior Lecturer in Marketing, Sheffield Hallam University Key Features include: * A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process * End of part and end of chapter case studies helping students to understand how the theory relates to real world application * Video case studies (available at www.pearsoned.co.uk/hollensen), showing how practitioners are using Global Marketing in their work About the author Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing. Student resources specifically written to complement this textbook are at www.pearsoned.co.uk/hollensen
Using an integrated strategic management process to explain what organisations should do to increase strategic competitiveness and achieve higher performance, the 5th Asia Pacific edition of Strategic Management: Competitiveness and Globalisation continues to provide a systematic skill-building coverage of strategy. With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New coverage on environmental concerns and emerging technologies as well as examples and cases from Australia, New Zealand and Asia-Pacific serve to engage students while updated international content demonstrates how strategic management is used in the global economy. This text is appropriate for Upper level undergrad, usually third year; post grad in Masters courses.
The second edition of this text has been thoroughly updated, continuing its strong emphasis on the importance of the Asian region to contemporary Australian and New Zealand organisations. Many Asian case examples are featured to illustrate key management concepts, and these provide a useful basis for comparison with management practices in Australia and New Zealand. Numerous practical examples throughout the text highlight contemporary management issues, such as: * workplace diversity * sustainability * ethics/corporate social responsibility * the impact of technology * innovation in the workplace * globalisation * employee engagement * flexible working arrangements * work-life balance * generational issues in the workplace * skills shortages in various industries * the importance of effective employee recruitment and training * organisational culture * workforce flexibility and casualisation * the ’24/7′ nature of contemporary communication technology, including social media * outsourcing Management, Foundation and Applications, 2nd Asia-Pacific edition, has also retained the features that made its previous edition so popular with students and lecturers, including the Career Readiness Workbook activities at the end of the book, and the accompanying Interactive Study Guide with its vast array of multimedia resources.
Strategic Compensation in Canada, Fifth Edition, by Richard Long is part of the market-leading Nelson Education Series in Human Resources Management. This text balances and integrates the strategic, behavioural, and technical principles for identifying and designing the compensation system that will add the most value to an organization. This is accomplished within a systematic framework that is based on a foundation of scientific research and relevant theories and verified by actual organizational experiences. This approach is delivered in an informal writing style and supported by strong pedagogical features—such as opening vignettes, Compensation Today, Compensation Notebook, and end-of-chapter material—that maximize its value as an effective learning tool. Students’ learning can be further enhanced by the accompanying Strategic Compensation: A Simulation, Fifth Edition, which provides students with the opportunity to design an entire compensation system, from strategy formulation to implementation of the new pay structure, complete with market-based actual dollars attached to the pay ranges. This simulation has been specifically designed by its authors (Richard Long and Henry Ravichander) to utilize all the steps along the road map to effective compensation, as described in the Strategic Compensation in Canada text.
Managing Organizational Behavior by Baldwin/Bommer/Rubin distinguishes itself from other OB texts by taking a carefully-balanced approach to OB. It covers all traditional OB topics but in a decision-oriented, not just descriptive, way. It embraces the best OB models and evidence but engages students in how to use those models to improve their skill-sets and more successfully navigate organizational life. It is expressly designed to reconcile student demands for relevance and application with instructor interests in rigor, evidence and appropriate coverage of the discipline. Its student-centric materials provide students with relevant cutting-edge research and applications through extensive case studies, Manage What? situations, and practical Tool Kits that bring OB and career success to real life.