Language : English
Published : 2016-03-29
Pages : 624
Global Marketing 9th Global Edition
For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone. Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Personalize Learning with MyMarketingLab MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
Management of Occupational Health and Safety, Sixth Edition, is the bestselling text for the Health and Safety course in the Human Resources program. Throughout the text, we have provided the reader with current examples, clear definitions of technical terms, and links to the vast amount of information found on the Web. Management of Occupational Health and Safety, as part of The Nelson Series in Human Resources Management, is the best source in Canada for consistent, reliable, valid, and current knowledge about HRM practices.
Using an integrated strategic management process to explain what organisations should do to increase strategic competitiveness and achieve higher performance, the 5th Asia Pacific edition of Strategic Management: Competitiveness and Globalisation continues to provide a systematic skill-building coverage of strategy. With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New coverage on environmental concerns and emerging technologies as well as examples and cases from Australia, New Zealand and Asia-Pacific serve to engage students while updated international content demonstrates how strategic management is used in the global economy. This text is appropriate for Upper level undergrad, usually third year; post grad in Masters courses.
Table of Contents
English 1. Spelling 2. Alphabetising 3. Comprehension 4. Grammar 5. Punctuation 6. Formal letter writing Maths 7. General mathematics 8. Basic operations 9. Decimals 10. Fractions 11. Percentages 12. Measurement conversions 13. Earning wages 14. Squaring numbers 15. Vouchers 16. Deals 17. Reading, interpreting and understanding information in tables and Charts