Language : English
Published : 2009-01-09
Pages : 408
Green to Gold
From the Publishers Weekly review: “Two experts from Yale tackle the business wake-up-call du jour-environmental responsibility-from every angle in this thorough, earnest guidebook: pragmatically, passionately, financially and historically. Though “no company the authors know of is on a truly long-term sustainable course,” Esty and Winston label the forward-thinking, green-friendly (or at least green-acquainted) companies WaveMakers and set out to assess honestly their path toward environmental responsibility, and its impact on a company’s bottom line, customers, suppliers and reputation. Following the evolution of business attitudes toward environmental concerns, Esty and Winston offer a series of fascinating plays by corporations such as Wal-Mart, GE and Chiquita (Banana), the bad guys who made good, and the good guys-watchdogs and industry associations, mostly-working behind the scenes. A vast number of topics huddle beneath the umbrella of threats to the earth, and many get a thorough analysis here: from global warming to electronic waste “take-back” legislation to subsidizing sustainable seafood. For the responsible business leader, this volume provides plenty of (organic) food for thought. “
For courses in project management. Project Management Fundamentals with Broad Applications In its Fourth Edition, Project Management: Achieving Competitive Advantage takes a contemporary, decisive, and business-oriented approach to teaching and learning project management. Blending current theory, contemporary case studies, and hands-on practice and research, Project Management offers students a full range of perspectives of the project management process. To promote a comprehensive, multi-industry understanding of the text, the author addresses project management theory within the context of a variety of successful organizations, whether they be publicly held, private, or nonprofit. Comprehensive case analysis and detailed exercises give students the tools to assess projects in real-time, equipping them with razor-sharp decision-making skills. Leveraging the latest project management technology, Project Management features just the right balance of real-world examples, cutting-edge theory, and practical exercises.
Festival and Special Event Management, 5th edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in previous editions. The new edition of this market-leading text introduces developments and professional tools, and considers the globalisation and subsequent internationalisation of event management.
The role of marketing and communication, environmental planning, the increasing role of governments through the creation of event strategies, and the different perspectives of event management are all discussed. This edition aims to embrace and extend the growing body of knowledge relating to event management by tracking many of the recent changes and developments in the field. This offers students a current, relevant textbook for their study and professional reference.
For courses in computer science and software engineering The Fundamental Practice of Software Engineering Software Engineering introduces students to the overwhelmingly important subject of software programming and development. In the past few years, computer systems have come to dominate not just our technological growth, but the foundations of our world’s major industries. This text seeks to lay out the fundamental concepts of this huge and continually growing subject area in a clear and comprehensive manner. The Tenth Edition contains new information that highlights various technological updates of recent years, providing students with highly relevant and current information. Sommerville’s experience in system dependability and systems engineering guides the text through a traditional plan-based approach that incorporates some novel agile methods. The text strives to teach the innovators of tomorrow how to create software that will make our world a better, safer, and more advanced place to live.
About the Author
Aaron Podolefsky is Provost and Vice President for Academic at the University of Northern Iowa, where he also served eight years as Dean of the College of Social and Behavioral Sciences. He received his Ph.D. in Anthropology from the State University of New York at Stony Brook and also holds degrees in Liberal Studies and Mathematics. He has authored books on law in Papua New Guinea and crime prevention in urban America. Peter J. Brown is a Professor of Anthropology at Emory University, where he also holds a faculty position in the Rollins School of Public Health. He is currently director of Emory’s Center for the Study of Health, Culture and Society. He has served as an officer in the Society for Medical Anthropology and was Editor-in-Chief of the journal Medical Anthropology for nine years. He has done research on a variety of topics, including malaria, tuberculosis, obesity, Alzheimer’s disease, male gender and health, and the history of international health policy. He has been the recipient of three teaching awards. He has co-edited The Anthropology of Infectious Disease (with Marcia Inhorn) as well as the textbooks Applying Anthropology (sixth edition) and Applying Cultural Anthropology (fifth edition) (both with Aaron Podolefsky.