Language : English
Published : 2015-04-07
Pages : 368
Handbook of Culture and Consumer Behavior
Research on the influence of culture on consumer decision-making and consumption behavior has witnessed tremendous growth in the last decade. With increasing globalization, managers are becoming increasingly aware that operating in multiple markets is crucial for firms’ survival and growth. As the world’s growth engine shifts from Europe and North America to Asia and Latin America, it has become apparent that an inward-looking and domestic focus strategy will not be sustainable in the long run. And success in foreign markets requires marketers to understand not just what consumers in these markets need but also how they think, behave, consume, and purchase. Numerous studies have documented cultural differences in values and beliefs, motivational orientations, emotions, self-regulation, and information-processing styles, and the effects of these cultural variations on consumer behavior such as brand evaluation, materialism, and impulsive consumption. In this volume, experts from a variety of disciplines and perspectives trace the historical development of culture research in consumer psychology and examine the theoretical underpinnings that account for these findings and the current state of the field. Collectively, the chapters provide a forum for researchers to engage in thoughtful debates and stimulating conversations and offer directions for future research.
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This new dictionary provides over 1,500 A-Z definitions of terms from the field of social care, concentrating on social work as a significant area within this field. Covering social work theories, methods, policies, organisations, and statutes, as well as key terms from interdisciplinary topics such as health and education, this is the most up-to-date dictionary of its kind available. It also provides extended entries on specialisms such as children and families, domestic violence, and residential care.
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About the Author
Phil McNair and Fred Stielow are dedicated military educators who work together at the online American Public University System with its flagship American Military University (AMU), the leading university for today’s military. They also collaborate on PTSD scholarship; Sloan Consortium workshops on “Serving Military Students” and “PTSD and Stress in the Online Classroom;” and founding a Military Research Institute.
Phil McNair, retired Army colonel and VP for Strategic Initiatives, was a principle architect behind AMU’s sector-leading military outreach program. He has also headed programs in Marketing, Student Retention, and Academic Services.
McNair served as company commander in the 25th Infantry Division (Light), assistant professor of military science at the University of Texas at El Paso, battalion commander in the 101st Airborne Division (Air Assault), and executive officer to the Army’s Deputy Chief of Staff for Personnel. His office was at ground zero in the Pentagon on 9/11. Phil was awarded the Purple Heart for injuries sustained and the Soldier’s Medal for heroism in rescuing others in the aftermath of the plane crash. At his retirement ceremony, Colonel McNair was presented the Army’s highest decoration for military service—the Distinguished Service Medal. His service has been chronicled on television and in such books as The Pentagon by Steve Vogel and Heroes of 9/11 by Allan Zullo.
An ROTC Cadet Corps Commander, Phil earned his bachelor’s in Political Science at Louisiana State University. His master’s in Strategic Studies from the U.S. Naval War College is joined by graduate work at Central Michigan University, University of Texas, El Paso, and Harvard’s Management and Leadership in Education program. He teaches in management and leadership and was nationally recognized by the Distance Learning Administration with 2009’s Wagner Educational Leadership Award.
Fred Stielow, Vice President/Dean of Libraries, represents the enlisted side. Son of a disabled veteran from World War II, Fred volunteered for the U.S. Army during Vietnam. He served in Germany as an NCO. With GI-Bill help, Stielow earned a bachelor’s, masters, and dual Doctorate from Indiana University before an M.L.S. from the University of Rhode Island.
Dr. Stielow worked for the New England Library Board and University of Louisiana Lafayette, where he helped organize the Archives of Acadian and Creole Folklore. Stielow also directed the Amistad Research Center at Tulane, Reuther Labor Library at Wayne State, and New York’s Mid-Hudson Public Library System. Consultancies range from Bowie State University and National Agricultural Library to New Orleans’ Jazz and Heritage Festival, Vermont Folklife Center, and World Bank. He has been a professor at the University of Maryland and Catholic University and an adjunct at the Universities of Illinois, Puerto Rico, and Perugia, Italy.
Stielow has contributed over 100 Web sites, chaired ALA’s Web Advisory Committee and Intellectual Freedom Roundtable, and sits on numerous advisory boards. He has contributed to over 100 scholarly articles and 11 books, including the forthcoming Reinventing the Academic Library for the Web. Awards include a Fulbright Fellowship, Etter Prize for Creativity, Library of Congress’s Jameson Fellowship, MCI Cybrarian of the Year, and alumnus of the year from the URI Library School.