Hooked: Why cute Sells…and Other Marketing Magic that We Just Can’t Resist
In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.
About the Author
Patrick Fagan is an Associate Lecturer in Psychology of Marketing and Advertising and Consumer Behaviour at Goldsmiths University; and he works as a Senior Behavioural Insights Associate at world-leading behavioural science consultancy Mountainview Learning.
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Table of Contents
Part 1 Insight into Marketing 1. What is marketing? 2. Strategy development and marketing planning 3. The marketing environment Part 2 Analyzing the Market 4. Buying behaviour 5. Marketing research and marketing information 6. Market segmentation and positioning Part 3 Product Decisions 7. Product strategy and services marketing 8. New product development Part 4 Promotion Decisions 9. Marketing communication strategies 10. Advertising 11. Sales management Part 5 Pricing Decisions 12. Pricing strategies and price determination Part 6 Distribution Decisions 13. Distribution 14. Retailing 15. Global marketing
This third Asia Pacific edition of International Marketing continues to offer up-to-date examples from Australia, New Zealand and throughout the Asia Pacific region alongside an international perspective to provide a truly global context. The text examines the unique conditions in which businesses from this region operate, concentrating on the challenges that face marketers. Students are provided with a comprehensive overview of both the theory and application of international marketing, including an examination of the distinct issues that affect a range of enterprises from start-up operations to small, medium and multinational firms. The ongoing concerns of the environment and the sustainability of business are integrated throughout the text. Other important emergent areas affecting the practice of international marketing, such as the dominance of social media and e-commerce are also discussed. To aid class discussions, short case studies are presented at the end of each chapter as well as a case for more extensive analysis at the end of each part.
Strategic Compensation in Canada, Fifth Edition, by Richard Long is part of the market-leading Nelson Education Series in Human Resources Management. This text balances and integrates the strategic, behavioural, and technical principles for identifying and designing the compensation system that will add the most value to an organization. This is accomplished within a systematic framework that is based on a foundation of scientific research and relevant theories and verified by actual organizational experiences. This approach is delivered in an informal writing style and supported by strong pedagogical features—such as opening vignettes, Compensation Today, Compensation Notebook, and end-of-chapter material—that maximize its value as an effective learning tool. Students’ learning can be further enhanced by the accompanying Strategic Compensation: A Simulation, Fifth Edition, which provides students with the opportunity to design an entire compensation system, from strategy formulation to implementation of the new pay structure, complete with market-based actual dollars attached to the pay ranges. This simulation has been specifically designed by its authors (Richard Long and Henry Ravichander) to utilize all the steps along the road map to effective compensation, as described in the Strategic Compensation in Canada text.
Managing Organizational Behavior by Baldwin/Bommer/Rubin distinguishes itself from other OB texts by taking a carefully-balanced approach to OB. It covers all traditional OB topics but in a decision-oriented, not just descriptive, way. It embraces the best OB models and evidence but engages students in how to use those models to improve their skill-sets and more successfully navigate organizational life. It is expressly designed to reconcile student demands for relevance and application with instructor interests in rigor, evidence and appropriate coverage of the discipline. Its student-centric materials provide students with relevant cutting-edge research and applications through extensive case studies, Manage What? situations, and practical Tool Kits that bring OB and career success to real life.