Language : English
Published : 2017
Pages : 848
Horngren’s Cost Accounting: A Managerial Emphasis, 3rd Edition
Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
DescriptionFor Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. The Principles of Marketing, An Asian Perspective provides an authoritative, comprehensive, innovative, managerial, and practical introduction to the fascinating world of marketing in and from Asia. It helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers in Asia who make products and brands an integral part of their daily lives. To help students in Asia understand how to create value and build customer relationships, the Asian Perspective presents fundamental marketing information within an innovative customer-value framework. This textbook makes learning about and teaching Asian marketing easier and more exciting for both students and instructors by providing a variety of vignettes, up-to-date corporate examples, and relevant case studies.
Communication for Business and the Professions: Strategies and Skills is a current and comprehensive resource with an easy-to-navigate structure that makes this sometimes challenging subject easy to learn. Plain-English explanations provide students with a solid background to the theory of communication and how to interact effectively. A variety of features and activities stimulate critical thinking and promote active learning. Working models enable students to practise and refine how well they communicate. The sixth edition features exciting new content on some of the most dynamic areas of business communication. An entirely new chapter on social media and technology (Chapter 2) has been added. In addition, a new section on Customer Satisfaction has been added to the Customer Complaints discussion within the chapter on Customer Service (Chapter 11). An emphasis on Australian examples provides a relevant context, making Communication for Business and the Professions the perfect resource for students new to the field of business communication.
For courses in Cryptography, Computer Security, and Network Security The Principles and Practice of Cryptography and Network Security Stallings’ Cryptography and Network Security, Seventh Edition, introduces students to the compelling and evolving field of cryptography and network security. In an age of viruses and hackers, electronic eavesdropping, and electronic fraud on a global scale, security is paramount. The purpose of this book is to provide a practical survey of both the principles and practice of cryptography and network security. In the first part of the book, the basic issues to be addressed by a network security capability are explored by providing a tutorial and survey of cryptography and network security technology. The latter part of the book deals with the practice of network security: practical applications that have been implemented and are in use to provide network security. The Seventh Edition streamlines subject matter with new and updated material – including Sage, one of the most important features of the book. Sage is an open-source, multiplatform, freeware package that implements a very powerful, flexible, and easily learned mathematics and computer algebra system. It provides hands-on experience with cryptographic algorithms and supporting homework assignments. With Sage, students learn a powerful tool that can be used for virtually any mathematical application. The book also provides an unparalleled degree of support for instructors and students to ensure a successful teaching and learning experience.