Published : 2014
Pages : 130
HSK Standard Course 1 – Workbook
Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.
Gain a strong understanding of IT project management as you learn to apply today’s most effective project management tools and techniques with the unique approach found in INFORMATION TECHNOLOGY PROJECT MANAGEMENT, 8E. This book emphasizes the latest developments and skills to help you prepare for the Project Management Professional (PMP) or Certified Associate in Project Management (CAPM) exams. While this edition reflect content from the latest the PMBOK(R) Guide, it goes well beyond the Guide to provide a meaningful context for project management. Hundreds of timely examples highlight IT projects, while quick quizzes, discussion questions, exercises, and ongoing cases reinforce your learning. Time-saving template files assist in completing tasks. Examples from familiar companies featured in today’s news, an Agile case, MindView software, and a guide to using Microsoft Project 2013 help you master IT project management skills that are marketable around the globe.
About the Author
As a professor in the Department of Business Administration at Augsburg College in Minneapolis, Dr. Kathy Schwalbe teaches courses in project management, problem solving for business, systems analysis and design, information systems projects, and strategic technology. She has also served as an adjunct faculty member at the University of Minnesota, where she taught a graduate-level course in project management in the engineering department. A frequently requested speaker and consultant, Dr. Schwalbe provides training and consulting services to numerous organizations and addresses professionals at several conferences each year.
James Kalat’s best-selling INTRODUCTION TO PSYCHOLOGY does far more than cover major theories and studies; it teaches you how to become better at evaluating information. Hands-on “Try It Yourself” activities and summaries of real research encourage you to ask yourself, “How was this conclusion reached?” and “Does the evidence really support it?” Students praise this streamlined, visually appealing text, which invites you to interact with psychological ideas and expands your preconceived ideas about the field of psychology. As a result, you’ll become a savvier consumer of information, not only during your college experience but also as you venture into your post-college life. With his friendly writing style and many learning tools, Kalat puts you at ease and enables you to participate actively in what you are studying.
About the Author
James W. Kalat is Professor Emeritus of Psychology at North Carolina State University, where he taught courses in introduction to psychology and biological psychology from 1977 through 2012. He received an AB degree summa cum laude from Duke University and a PhD in psychology from the University of Pennsylvania. He is also the author of INTRODUCTION TO PSYCHOLOGY (10th Edition) and co-author with Michelle Shiota of EMOTION (2nd Edition). In addition to textbooks, he has written journal articles on taste-aversion learning, the teaching of psychology, and other topics. He was twice the program chair for the annual convention of the American Psychological Society, now named the Association for Psychological Science.
This book covers major issues in employment relations in Singapore using a tripartite model based on Dunlop’s conceptual framework. It is written mainly for students who need to know the basic issues in employment relations. Human resource managers, trade unionists, trainers and public administrators will also find it a useful reference.